Chatsworth at forefront of accessible tourism campaign following funding boost

Chatsworth is among eight Peak District and Derbyshire businesses chosen to promote England as a leading destination for accessible tourism – now worth £3 billion to the national economy.

Official tourist board, Visit Peak District & Derbyshire is one of just seven destinations to secure a share in national tourist board, VisitEngland’s ‘Access for All’ project, funded by a 125,000 Euros (almost £98,000) grant from the European Commission.

All the businesses taking part along with Chatsworth – Crich Tramway Village; East Lodge Hotel and Restaurant, Rowsley; Hoe Grange Holidays, Brassington; the Peak District National Park Authority’s Parsley Hay Cycle Centre; Peak Shopping Village, Rowsley and Rivendale Caravan and Leisure Park, near Ashbourne – will have the opportunity to promote and improve their accessibility as part of the project.

Their employees will have access to the very latest training to boost their skills, while an informative guide will showcase the warm welcome and wide variety of experiences all visitors – including those with access needs – can expect in the Peak District and Derbyshire.

VisitEngland will also launch a national marketing campaign in the late summer and early autumn to promote experiences available for visitors with access needs and encourage more people to take a short break in England.

“We’re delighted to have the chance to take part in this VisitEngland initiative, which will put the Peak District and Derbyshire firmly on the map as one of the country’s leading destinations offering accessibility to all,” said Lindsay Rae, Industry Engagement Manager at Visit Peak District & Derbyshire.

“We already work with our Patrons, members and organisations such as Accessible Derbyshire to make people aware that much progress has already been made to improve accessibility to accommodation, attractions and activities in the area.

“‘Access for All’ involves some of the flagship businesses that have already made great strides in catering for this growing market, and will build on what has already been achieved.”

James Berresford, Chief Executive of VisitEngland, added: “We are committed to ensuring England is a destination that offers a warm welcome for all visitors. The Access for All project is a fantastic opportunity to continue to build England’s reputation as a leader in accessible tourism, and help grow this important and valuable market.”

New research by VisitEngland reveals that the overnight accessible tourism market is now worth £3 billion to England’s economy, with day visits boosting the figure to £12.4 billion. Over the past four years, overnight trips by disabled tourists and their companions have increased by 19 per cent, with spending up by 33 per cent.

Source:Visit Peak District & Derbyshire

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