Hooch launches first ever digital only campaign #OutrageouslyRefereshing
Chesterfield headquartered Global Brands has announced a marketing first as it launches a campaign for Hooch that will air solely across digital and social media. Working with a new generation of’ digital influencers’ the brand will deliver a comedy based Outrageously Refreshing social video series that is set to reach 17 million users.
This represents a bold departure from the previous ATL focus for the fastest growing RTD brand, which won the Best TV & Cinema Campaign at The Grocer’s Marketing and Advertising Awards in 2014.
Starting on the 1st of May, Joe Charman, Huw Samuel, Leslie Wai and Stuggy, four of the UK’s top Vine Stars, will deliver a 3 month content plan across the Instagram, Vine, Facebook, Twitter, Snap Chat and You Tube platforms. Their videos will see the lads in an assortment of outrageously refreshing comical moments made up of short sketches and pranks. This campaign is set to reach a huge 5.8 million people, the combined following of all 4 comedians, an industry first.
Commenting on the campaign, Hooch marketing director Simon Green said “We are excited to bring some of the UK’s freshest original talent together to entertain and grow our loyal Hooch audience. This builds on the brand’s reputation for disruptive and ‘full on’ activity.”
Huw Samuel adds “This campaign is so different to what most brands do because Hooch is investing in its social channels for a long term goal. Lots of brands want one or two videos a year while Hooch are taking care of their channel and providing their audience with entertainment on a longer and higher scale.”
More activity with Joe, Huw, Leslie and Stuggy is planned for later in the summer extending the length of the sponsorship. They have also hinted that there will be special bonus content to come on top of the planned campaign activity.
Hooch’s previous campaign set the brand high with Full on Refreshment, staring Keith Lemon, receiving fantastic response and reaching 2.8million people, including a growth of thirty thousand likes on Facebook in five months.
