Chesterfield drinks brand launches new look
Chesterfield based drinks brand developer Global Brands recently revealed a new look and feel to the Corky’s brand by releasing sleeved bottles. The new sleeve covers the entire body of the bottle, using vibrant eye catching colours that stand out and make a real impact when displayed on the back bar. The entire range is coated with the metallic new look, which also features a partition through the label allowing consumers to see the sparkly liquid and bring the glitter to life.
Corky’s Schnapps are a range of 15% ABV schnapps driven by innovation, quality and range. The collection of 5 flavours includes; Sour Apple, Sour Cherry, and the glitter collection which includes Blueberry, Mango and Raspberry Glitter, and are the only glitter schnapps available on the market. Designed to be enjoyed as a single shot or incorporated into a fruity cocktail, the Corky’s flavours are diverse and packed full of flavour.
Created to stand out on the bar, the new sleeve will be slowly released into trade subject to forthcoming sales, with the newly fashioned 70cl SKUS beginning to sell to trade in October. The new visual identity will be supported alongside a point of sale kit. The kit consists of posters, screen media, bar runners and back bar displays to further showcase the new look and feel of Corky’s.
Corky’s has had an incredibly exciting year in 2016 and has been involved with a number of exciting events including sponsoring Manchester Fashion Week as well as law solicitors BMD’s Law, Beauty and Fashion Awards. Corky’s Schnapps will also be the proud sponsors of Liverpool fashion week in October. Over the last month, Corky’s has also been showcasing its beautiful glitter feature by hosting a number of glitter events around the UK in Wakefield, Skipton and Doncaster. Party-goers had the chance to enjoy glitter makeover areas, glitter-cannons, sparkle dancers and amazing disco balls.
The flavoured schnapps has also teamed up with leading girl gang of creatives “The Confetti Crowd”, for a cocktail making collaboration on social media which has been filled with sparkles and received a great interaction rate.
The new visual identity will be heavily supported through trade press, national sampling campaigns and customer activity. Corky’s has highly engaging activity plans running alongside a big growth strategy for social media.
