More events coming to town after success of Chesterfield Wheel
Further high-profile events are being planned by Chesterfield Borough Council following the success of the Chesterfield Wheel.
The popular 60-metre ride, which will be open until Mother’s Day on Sunday March 11, has attracted thousands of people to the town and a number of businesses have reported a welcomed increase in footfall and trade.
Councillor Amanda Serjeant, deputy leader of the council said:
“The Chesterfield Wheel is a recent example of where we have been able to deliver something special for the town at no cost to taxpayers while providing a real boost to the town’s shops and market traders. This is in addition to the successful artisan market and big town centre events, such as the Medieval Fun Day, which attract large crowds throughout the year. We are always looking to add to the town centre events calendar and would welcome any business or company with ideas to come and talk to us.”
“One big new event will see us work with an external company to deliver the first Street Food and Grooves Festival in the town centre, between May 11 and 13. This will see a wide mix of hot and cold food stalls from around the world, alongside live stage music. This will be another significant draw for both residents and visitors alike.”
“Another example is the series of events being held in November to mark the 100th anniversary of the end of the First World War, where we are working with a range of community and voluntary groups. The wide-ranging events will include a ‘poppy fall’ being created down both sides of the town hall entrance.”
Dom Stevens, manager of the town’s marketing campaign, Destination Chesterfield, added:
“The big wheel has proved a great draw for the town centre, bringing in both new visitors and encouraging people to return to the town who may not have been in recent months. We know that events bring people into the town and the wheel is no exception.”
“There are further events planned for the town throughout the year which, I hope, people will embrace in the same way they have the wheel and show their support through increased footfall into the town which will benefit the many great businesses based there.
The Chesterfield Observation Wheel has been brought to the town centre by Chesterfield Borough Council in partnership with operator Mellors Group Events and will operate daily until Sunday 11 March. For ticket prices including online discounts and booking information please click here.
A range of events are planned between October 11 and November 11 to mark the anniversary of the First World War.
The Chesterfield Artisan Market takes place on the last Sunday of each month.
