Visit Peak District website in Top 10 for UK Destinations
New data released by official tourist board Marketing Peak District & Derbyshire reveals for the past six months, the tourist board’s website www.visitpeakdistrict.com has consistently ranked in the top ten most visited sites for around 150 UK destinations, alongside such places as Manchester, Liverpool, Brighton, Bristol, Dorset and the Isle of Wight.
More than a million user sessions were logged between 20 February and 19 August, a rise of more than 37 per cent on the same period in 2017.
The site now also outranks Trip Advisor when people enter the keywords Accommodation in the Peak District and Things to Do in the Peak District on Google.
In addition, the tourist board’s social media following on Facebook, Twitter and Instagram has increased by 22 per cent in the past year from just under 75,000 in July 2017 to more than 92,000.
It was recently revealed that tourism’s value to the Peak District and Derbyshire economy rose to £2.15 billion in 2017 and annual visitor numbers rose to 40.45 million.
Jo Dilley, Managing Director, Marketing Peak District & Derbyshire said: “When we relaunched our consumer website our main aim was to put visitors right at the heart of our planning and offer them a much better, more streamlined experience”
“We’re delighted that, for the first time, we’re ranked in the top ten most visited UK sites out of about 150 UK destinations – previously the best position we’ve achieved has been 13th.
“It’s also great to see that our social media following has grown substantially over the past year, thanks to our emphasis on posting engaging, image-led content – particularly on Instagram, where our following has increased by 46 per cent.
“I’d like to thank everyone in the team for their hard work and commitment to putting the Peak District and Derbyshire where it belongs – as the UK and overseas visitors’ destination of choice, regionally, nationally and globally.”
