Twist continues to publish virtual magazine
Chesterfield glossy magazine, Twist, has published its May edition in a virtual format and is supporting regular advertisers by designing and including their messages completely free of charge.
Although most members of staff are furloughed and the company’s offices are closed, directors Mike and Helen Firth have managed to compile a 44-page publication from home.
The May edition features the regular monthly column by Chair of Destination Chesterfield, Peter Swallow and Destination Chesterfield Manager Dom Stevens explains about the town’s ‘Supporting Local’ campaign.
In addition, you can read how editor Mike was once called upon to help promote a Disney film in Chesterfield, learn how you can make use of Chesterfield Museum from your own home, find out about which bands made a local record shop proprietor’s top ten album selection and discover why there was a row over a drummer’s pedal when Bill Haley performed in Chesterfield! You can also read about the Brampton connection which is keeping a vital children’s home operating in desperate times in Ethiopia.
Editor Mike said: “The ongoing crisis means we can’t deliver our publication to the 15,500 Chesterfield letterboxes we usually reach each month. It would have been simpler to batten down the hatches and re-emerge once the worst of the crisis is over, but we felt we had an obligation to carry on supporting our regular readers and advertisers as best we can.”
“We hope people will appreciate our efforts and enjoy clicking their way through the pages of this online ‘Twist‘.”
The company has also expanded its online presence elsewhere and throughout the crisis has published a ‘Picture of the Day’ feature on its Facebook pages to remind local folk how fortunate we all are to live and work in such a beautiful part of the world.
‘Twist’, which is ten years old later this year, is one of five magazines published by one of the original Chesterfield Champions, Heron Publications Ltd. Mike and Helen have also been able to continue production of their other titles ‘Wings’, ‘Dronfield Eye’, ‘Active8’ and ‘My Kind of Town’.
Mike added: “We’re one of thousands of local businesses which have been forced to adapt what we do, but I believe this new-found flexibility will stand us all in good stead as the Chesterfield area begins to emerge from the crisis.”
To enjoy the May 2020 edition of Twist for free, click here.
