Local tourism will support Chesterfield’s lockdown recovery
The government’s green light for the hospitality industry to re-open from 4th July was, I felt, the most significant indication to date that the country is slowly beginning its journey back to normality and recovery.
Despite the events of these past few months there is reason for the town to be hopeful about its prospects for a speedy recovery, not least the fact that we have the beautiful Peak District on our doorstep.
With foreign travel still restricted, many Brits are now looking to the UK for their next holiday and this was borne out by the recent rush in respect of bookings. Apparently, within 24 hours of the Prime Minister giving people the green light to go on holiday, holiday homes, hotels, B&Bs and campsites in England saw record demand.
The Peak District is one of the UK’s most visited national parks and with more people anticipated to head to the Peak District this summer, this is a great opportunity for Chesterfield to benefit from the additional influx of visitors.
Tourism already contributes more than £175 million a year to the Chesterfield economy.
However, the Town can benefit further if we convert day visitors into overnight stays.
We have a plethora of accommodation right here in Chesterfield, from award-winning 4-star hotels and boutique B&Bs to budget hotel chains and camping and caravan sites. The Town also has excellent transport links to both the Peak District and major cities like Sheffield, Nottingham and Derby. We can offer holidaymakers the best of all worlds- a town, city and countryside break!
But, whether a day tripper or an overnight stayer, our friendly welcome is more important than ever in this age of social distancing. This what has always marked us out from other towns and cities and will stand us in good stead in our post COVID-19 recovery.
Everyone can play a role in boosting tourism in the area, by talking up the town on your social media accounts and encourage people to visit and stay. More importantly, continue to extend a warm welcome to everyone who visits the town and be a part of Chesterfield’s lockdown recovery.