Greatest Hits Radio goes live in Chesterfield and North Derbyshire, with applications now open for ‘Back to Work’
Peak FM has been rebranded as Greatest Hits North Derbyshire, part of the largest commercial radio network in the UK.
The station has also launched local content campaigns today, celebrating the voices and music of North Derbyshire and promoting local job opportunities.
Greatest Hits Radio North Derbyshire. will bring feature upbeat classic hits from the ‘70s, ‘80s and ‘90s and will be delivered by well-known broadcasters including Simon Mayo, Mark Goodier, Janice Long, Paul Gambaccini and Pat Sharp.
News bulletins will carry locally gathered stories, local traffic bulletins and local information to reflect the interests of Chesterfield and North Derbyshire. For local advertisers, the move will provide significant scale and a broader range of advertising opportunities.
Applications have also opened for Greatest Hits Radio North Derbyshire’s ‘Back to Work’ campaign, providing free advertising of local job opportunities to North Derbyshire’s employers and job-seekers.
Local employers are encouraged to submit vacancies for inclusion, allowing them to reach a wide audience of local job-seekers free of charge. Job vacancy bulletins will be broadcast four times a day to local audiences and will be promoted on the Greatest Hits Radio North Derbyshire website.
Greatest Hits Radio North Derbyshire will kick off with a Top 500 countdown of the country’s most popular songs, ahead of new local content programmes to run over the autumn:
- ‘Cities of Sound’ – A weekly documentary series celebrating the musical heritage of towns, cities and regions across the UK, including North Derbyshire
The station has been launched alongside a major marketing campaign across TV, print media, radio and digital and social platforms. Central to the campaign is the idea of ‘music bringing good times’ to our lives. It will feature some of Greatest Hits Radio’s favourite artists, including David Bowie, Tina Turner, Madonna, Queen and Bob Marley.
Graham Bryce, Group Managing Director, Hits Radio Brand Network, comments, “We are excited about the role for Greatest Hits Radio North Derbyshire in giving local communities and listeners in North Derbyshire the music, content and local connections we know they value highly, as well as a platform for a future of digital listening. We are committed to retaining our local relationships and look forward to engaging closely with local listeners and businesses as we launch our airtime initiative.”
