Eleventh Hour Gin to support the Royal British Legion produced by Derbyshire Distillery
The directors at Chesterfield-based Derbyshire Distillery are delighted to announce a corporate partnership with The Royal British Legion to produce Eleventh Hour Gin. £3 from the sale of each bottle of the new gin will go directly to the charity.
The label has been designed in association with acclaimed British fashion designer, Nigel Cabourn — famous for his menswear collections that are influenced by military dress and vintage clothing.
The concept for the new gin was the brainchild of ex-serviceman, Richard Aspinall, sales manager at Derbyshire Distillery, who wanted to do something with the company to help support the work of this charity.
Having served in the British Army for five years, Richard has had first hand experience of The Royal British Legion and how they support ex-service personnel and their families: “I have lost good friends and have seen how some injuries can change the life of those that served alongside me.
“The Royal British Legion is always there for the Armed Forces community and I was keen to do something to help, especially this year where every donation and every poppy really does count. As an employee of a gin distillery the idea just came to me: why not create a new gin that would help to raise funds for this worthy cause? Gin remains very popular, so I just put the two together.”
Commenting on the new concept, Phil Meakin, a founding director at the distillery, said: “The Royal British Legion has been very supportive of the new gin from the outset. During the last few months we have been refining the gin, developing the brand and sourcing bottles, and we’re now ready to launch the gin.
“It is such a worthy cause and we’re delighted that Richard took the initiative to develop the idea that will help to support the charity that he will be a part of for the rest of his life.”
The Eleventh Hour Gin is a traditional dry gin distilled with a unique blend of botanicals, including juniper, coriander, angelica, orris root, cassia, ginger, sour cherry, lemon and poppy seeds.
Every bottle purchased will contribute to supporting those from the Armed Forces community past and present, aiding The Royal British Legion to make a difference and enabling people to show their support in 2020.
Derbyshire Distillery supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.
Photos: Simon Turton
