Love Brewing turns beer making into a social occasion with new product
Chesterfield’s Love Brewing has launched a new range of products aimed at turning the art of beer and cider making into a social activity.
‘Love Brewing Together’ is a new way to enjoy home brewing that can include your friends, family or colleagues. Customers are invited to choose their group of participants (5 minimum) and what they want to brew – either beer or cider. The company says more options will be available in the future.
The group is then given the opportunity to meet virtually, and have an expert talk through the process from start to finish in an online video meeting.
Business Development Manager for Love Brewing, Rob George said: “At love Brewing we’ve been thinking of ways that people who are new to home brewing can give it a try and share the experience with others in a fun and sociable way.
“We make it as easy as possible by packaging together the equipment and beer kits, and if required, our experienced staff will host an online meeting and guide everyone along at a pace to suit.
“With remote working being more common, and people who’ve missed their friends and family, or live at a distance, it’s a great way to catch up, have a few laughs and create some delicious drinks along the way. It’s also an ideal team bonding exercise, and we’ve had a lot of interest already from business owners who want to give their staff a fun experience that can be done from home.
“The founder of Love Brewing, Richard Blackwell, has been putting content online for years, and our YouTube channel gets thousands of visitors every day from people learning how to make home brew, so there’s a huge wealth of knowledge for people to dig into if they wanted to learn more, but these online events are aimed at complete beginners. We’ve many experienced staff who are passionate about home brewing and happy to share their knowledge.
“I personally have an online catch up with a group of university friends who are spread around the UK, so I’m going to see if they fancy joining me to make a Beerworks IPA from the Craft Brewery series. It’ll be my first try at home brew, and considering I work for Love Brewing, I had better make sure it turns out nice!”
To find out more about the new ‘Love Brewing Together’ packages, head over to the company’s website.
Love Brewing supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.
