Noonah installs selfie booths at Wembley Stadium, enabling fans to pose for photos with England stars
In readiness for a summer of live crowds, football and music, Chesterfield-based digital marketing company Noonah has partnered with Cake (Havas) to install two ‘Human Holograms’ Booths at Wembley Stadium for the EE project.
With software developed in-house at Noonah, the ‘EE Selfie Stations’ give fans the chance to have their picture taken with footballing stars including The Lionesses, Gareth Southgate or Harry Kane, Jadon Sancho & Harry Maguire.
Operated through your mobile phone, the kiosks use Noonah’s ‘covid-safe’ contactless technology which sends the photo souvenir directly to your inbox. The two kiosks are permanent installations in Wembley Stadium’s inner circle and mark an exciting milestone in the return to normal.
This video produced by Noonah shows how the technology works, along with detailing the installation at Wembley:
The company has been involved at Wembley before, previously helping the SSE Arena install a digital photo mosaic in order to say thank you to key workers during the covid-19 pandemic. Noonah has also worked with other big-name brands, such as Adidas, Vodafone, McDonalds, Sky TV and the BBC.
The Wembley installation is part of a wide range of augmented reality and digital experience projects carried out by the company, with other recent project including the Chesterfield Santa House last Christmas, along with the launch of a new product personalisation service available to small businesses.
Matt Franks CEO and Co-Founder of Noonah said “I’m extremely proud of the Noonah team in successfully delivering of this project for EE. It’s a new, innovative way of creating user generated content for brands in a post-Covid world the client is delighted with the outcome.”
Noonah supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.
