Collaboration leads to eye-catching display for SDL Minorfern
A collaborative project between two local businesses has led to an eye-catching display being produced and displayed at SDL Minorfern.
The motor parts company has worked with creative experts FWD motion to produce graphics on a Perspex display highlighting the company’s values and achievements. The display is now proudly showcased in the company’s reception area to welcome customers and visitors to the business.
Julie Havenhand, Human Resources Director at SDL Minorfern said: “We are extremely pleased with the result of both the reception wall and the values branding that FWD did, they are a pleasure to work with and very supportive of our vision.
“With the wall being at head office in Clay Cross where the business originally started 42 years ago, it has even more importance to display the history and the growth of the business, from then until now. When visitors and candidates arrive they have the opportunity to see our journey and it’s a great talking point.
“SDL is really proactive in using local business where possible and we value it as vitally important, giving back to the community and also supporting small businesses where possible. Having 12 branches we therefore have the opportunity to support local businesses in all of those areas.”
Emma Cole, Head of Marketing at FWD Motion commented: “FWD were delighted to work with SDL developing their company core value graphics. Working not only on design, but also installation means we get to see a project delivered and in use. Seeing it on display in the Head Office makes a real difference as you can visualise the impact it will have in the workplace.
“As a fully integrated creative agency we can work with clients on design, print, installation, development and marketing projects. We love working with local companies and helping make a positive branding impact. If anyone has a project they’d like to discuss, we’d love to help.
SDL Minorfern and FWD Motion support the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.
