Platinum Spas uses latest technology for ‘augmented reality’ hot tub experience
Chesterfield-based Platinum Spas, part of Superior Wellness has announced its latest venture into a 3D AR (Augmented Reality) hot tub experience.
This latest feature will enable customers to not only be able to have a 360 view of the Premium range Tokyo hot tub but also view the hot tub in their own space and the process is really simple. This will allow people to make an informed decision on whether the hot tub is the right choice for them.
The introduction of the 3D AR means people can now view the Tokyo hot tub from the comfort of their home before actually making the trip out and visiting one of the Platinum Spas retailers.
Sarah Elphick, Head of Marketing said: “It will also be a great benefit to our partner network as it will enable them to demonstrate this product to a customer even if they do not currently have that particular model in stock.
“One of the benefits of AR is that it increases engagement and interaction whilst also providing a richer user experience. We are continuing to innovate and focus on what our consumers want. This is just one of many steps we are taking to take our marketing to the next level.”
Another benefit of this new technology is that it enables customers to scan, place and view the hot tub at 100% of its actual size. A QR code is scanned on a smartphone camera and people are then free to roam and inspect the hot tub. This will allow customers and partners to see whether or not the hot tub would fit into their showroom, garden room, garden space or wherever they wish.
Sarah added: “Superior Wellness are really excited to launch this new feature for the Tokyo hot tub. The Platinum Spas brand continues to innovate every year with new ideas being introduced to ensure they offer the very best in technology and design.”
Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.
