“Having a ready and skilled workforce will help us attract new investment to the area”
Destination Chesterfield Chair Peter Swallow has penned his views on the success of the recent Love Chesterfield Awards and looks ahead to the innovative MADE in Chesterfield campaign, which helps engage young people with manufacturing, engineering, property and construction businesses.
As chair of Destination Chesterfield, I was honoured to attend of the Love Chesterfield Awards recently. As I looked around the packed room at the Winding Wheel, I felt very proud to be part of the town.
I saw passion, enthusiasm and dedication from the owners, employees, family and friends of the 34 businesses represented there on the night. All the businesses were independently owned and many of them operate on the high street. Through these businesses and the investment being made in the town, I am confident we are creating a town centre that will meet the needs of not only shoppers and visitors but the businesses that are based there.
The town centre of the future is one that delivers an experience, a product or service that you can’t get online or from an out-of-town retail park or shopping centre. Independents are critical to this vision. It is not only their products and services that people visit them for, but also their warm welcome, knowledge and customer service.
The town has a long and proud tradition of independent businesses that starts with our market – described by Cllr Kate Sarvent at the awards as ‘the beating heart of Chesterfield’. It may have its origins in the 13th century, but the market is as important to our future as it is to our past, proven by Chesterfield Borough Council’s ambitious plans to develop the spaces within the market.
Internet shopping has been a large factor in this as have our increasingly busy lives. However, Chesterfield has all the raw ingredients to create a thriving town centre of the future – a multi-functional social centre. They are about enjoyment, creativity, learning, socialising, culture, health and wellbeing and democratic engagement – a ‘21st century agora’ where people engage in the life of their locality. Independent businesses are key to this, as are event spaces and town centre living.
Through annual campaigns like Love Chesterfield and the town’s manufacturing and engineering sector celebration – Made in Chesterfield, which takes place this month, we aim not only to celebrate the sectors but also raise awareness of the plethora of careers and opportunity available in them to young people. They are the future skilled workers of these sectors and key to the businesses already here thriving but, having a ready and skilled workforce will help us attract new investment to the area. Likewise, we must also ensure we create the environment that young people want to live and grow their career. Investment is happening throughout the borough to ensure this.
£26million alone is being spent enhancing the town centre. Work has begun on improvements to the Market Place, New Square, Corporation Street, Rykneld Square and Burlington Street.
Together with the major refurbishment of Stephenson Memorial Hall on Corporation Street and the reimaging of the market and market squares we will have a town centre that delivers on every level and, importantly, for everybody. Young people in particular I hope, will see a future for themselves on the high street as both shoppers, visitors and entrepreneurs.
The £26million project is aptly named Revitalising the Heart of Chesterfield’. Looking around the room at the Love Chesterfield Awards – seeing both the winners and finalists, I can say with confidence that Chesterfield’s town centre has a very strong heartbeat already.
