Matlock Farm Park announces exciting 20th anniversary celebrations
Matlock Farm Park, located between Matlock and Chesterfield, is looking forward to celebrating its 20th birthday in April with its visitors.
The attraction has come a long way since humble beginnings, recently winning for the second year running Visit Peak District & Derbyshire’s Visitor Attraction of the Year, as well as their Accessible & Inclusive Tourism award and Best Event for their annual Peak District Highland Games from the National Farm Attractions Network.
Managing Director and founder Allan Finlay said: “We’ve really surpassed everything we set out to do. My background was hospitality and my wife Virginia has always been in farming – we started the park off just as a little something to do together. I look now at what we offer and feel immensely proud, especially of our team who work hard to deliver a great experience. Seeing children and adults happy when they’re with us is just wonderful.”
The farm park started off as a few outdoor pens, a small animal barn and a 15-seater tea room, but has more than doubled in size to be home to a wide range of animals such as goats, meerkats, donkeys, Highland cattle and wallabies. There are activities such as sheep racing, small animal handling and alpaca walking, as well as indoor and outdoor multi-zone play centres, a horse-riding school, function rooms, café and a Changing Places facility.
“There’ve certainly been some trying times over the years,” recalled Allan. “Obviously things were difficult during the pandemic, but back in 2013 we seriously thought about giving the farm park up altogether when things were quiet and we were juggling our young family with other full-time jobs. It was thanks to a small grant we managed to get to build a café and us starting social media posts when things started to change. Before we knew it, visitor numbers began rising and we were able to start re-investing in the park.”
Lotty Hawkins, Assistant Manager, said: “The positive feedback from visitors brings the most pride for the management and staff. Visitors really notice how much we’ve improved over the years and how much there is to do and see during a visit. Many people tell us how contact with our lovely animals helps their wellbeing too – animals can be so calming when there’s a special connection. Visitors with Autism and Dementia can also have such rewarding experiences with us.”
The farm park is now one of only a few attractions in the region to hold ‘Accessibility Champion’ status. “Our Changing Places facility has made such a difference to children and adults with additional needs,” added Lotty.
The team look forward to 20th anniversary celebrations with their visitors in April, including the park’s biggest ever social media prize giveaway and party event weekends.
Lotty said: “We really want to give thanks to all our visitors and to all those who’ve supported us over the years. With Easter and lots of Summer events coming up too, it’s an exciting time for Matlock Farm Park!”
Matlock Farm Park supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.
