Collaboration leads to eye-catching display at Chesterfield Waterside
Two Chesterfield Champions have collaborated with Chesterfield Borough Council to deliver an attention-grabbing display in and around the Basin Square area of the Chesterfield Waterside scheme.
FWD: Motion, a creative agency based in Chesterfield, managed the branding, design, manufacture, and installation of the new perimeter display at Basin Square working alongside Bolsterstone Group PLC which is delivering the Waterside scheme with Chesterfield Borough Council.
The new site display builds on the brand redevelopment and website build for Chesterfield Waterside which FWD Motion completed in 2019.
Chesterfield Waterside is one of the UK’s largest regeneration schemes; a £340 million sustainable development set in a canal-side environment. Waterside is built across 16 hectares with phase 1 of the development, known as Basin Square, delivering Grade A office space, a hotel, apartments, and a multi-storey car park.
Phase one at Basin Square recently saw the completion and opening of One Waterside Place, a seven-storey large floorplate office funded by Chesterfield Borough Council.
The new display, which features 190 meters of printed and cut vinyl 8x4ft di bond aluminium hoarding boards with protective anti-graffiti laminate, showcases the high quality office space available within the building.
Already two floors of One Waterside Place have tenants – BHP Chartered Accountants and luxury women’s leisurewear company Varley’s, and the new eye-catching display boards are helping to attract the attention of prospective tenants.
Tom Swallow, Development Manager at Bolsterstone Group PLC commented: “It was a pleasure to work with FWD Motion as always on the design of the hoardings. They worked with us to deliver a quality product which compliments the high quality public realm at Chesterfield Waterside. They are helping to create a lot of interest from prospective tenants and investors in both the office building and forthcoming developments at Basin Square and the wider Waterside scheme.”
Emma Cole, Marketing Director at FWD Motion commented: “FWD were delighted to work with Bolsterstone on the aluminium hoardings project, Chesterfield Waterside is a fantastic development for the local area, and we are proud to be a part of that. Working not only on design, but also print and installation means we get to see a project delivered and in use. Seeing it on display makes a real difference as you can visualise the impact it will have in the local surroundings.
“As a fully integrated creative and digital agency we can work with clients on design, print, installation, development, and marketing projects. We love working with local companies and helping make a positive branding impact. If anyone has a project they’d like to discuss, we’d love to help.”
Bolsterstone and FWD Motion support the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.
