Taking a fresh look at Chesterfield
Local business leaders and Chesterfield Borough Council have announced their plans to help improve the economic prosperity of the town through a campaign to promote Chesterfield as a modern, contemporary destination. The ‘Destination Chesterfield’ project, funded through money from the European Regional Development Fund (ERDF), was launched today (Tuesday 28th September) to nearly 200 private and public sector organisations at the town’s new b2net football stadium.
The project has been driven by Chesterfield Borough Council and key local business people. It builds on existing achievements to deliver a new approach in promoting the town and Borough’s many assets and regeneration projects to further improve what Chesterfield has to offer. Funding has now been secured from the ERDF to deliver this new approach with the local business community playing a central role in its success.
The town, famous for its iconic Crooked Spire and markets, is attracting interest and investment from a number of key developers and its physical assets, along with its central location, rich heritage, and modernity of the place are all helping to build its confidence and vibrancy as a place to live, study, invest and visit.
Cllr Ray Russell, Leader of Chesterfield Borough Council said: “This is a project of strategic importance to the Borough.
No single organisation owns the place of Chesterfield. We all have a stake in its future and this project brings together public and private sectors to speak confidently about the place and what Chesterfield has to offer to business, investors and visitors.”
A variety of marketing materials have been produced to support the Destination Chesterfield project. These are available through the ‘Chesterfield Champions’ programme which encourages businesses to positively promote Chesterfield to help make the town more competitive, attract new investment and improve its offer.
Bolsterstone Group plc, one of the organisations behind the town’s largest regeneration project – ‘Chesterfield Waterside’ – has become one of the first Chesterfield Champions and Pete Swallow, Managing Director said: “It’s a very competitive time for places and businesses and it’s important for potential investors and visitors to understand what we have to offer so they can choose to come here.
The Destination Chesterfield project is a great opportunity for all organisations in the town to come together and share their part in promoting the Chesterfield story with more confidence and consistency, which will benefit the whole of the local economy in the longer term. We jumped at the chance to join and to influence how we promote ourselves.”
Source:Chesterfield Borough Council
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