Free launch to unlock business potential of Peak District brand
Businesses keen to broadcast their passion for the Peak District and gain a marketing edge for their products and services are invited to a free launch that will reveal how they can highlight and harness their links with the area’s iconic brand.
Places are now available at a special event to unveil the ‘Inspired by the Peak District’ project’s eye-catching logo and toolkit at Thornbridge Hall, Ashford in the Water on Monday April 30, from 5.30pm to 8.30pm.
Anyone representing a business in or close to the wider Peak District – from Bolsover in the east to Knutsford in the west and Holmfirth in the north to Ashbourne in the south – is eligible to attend to find out how they can benefit.
Each delegate will receive an easy-to-use starter pack outlining practical ways in which they can use the brand – including the new toolkit, case studies showcasing how businesses are already using it, window stickers and labels.
There will also be the opportunity to network over curry and a selection of Thornbridge Brewery’s award-winning beers.
Kate Kearns, Project Officer of Inspired by the Peak District, said:-
“More than 500 businesses have already signed up to Inspired by the Peak District to promote quality and excellence in a distinctive and very special environment.
”This launch will be a great opportunity to show them and other budding Inspired by ambassadors how they can use their relationship with the area to its best advantage – both to showcase their own products and services and also the wider appeal of the Peak District.
“The idea is that, if we all work together, we can use our internationally known logo to help the area’s businesses and overall economy prosper.”
Eligible businesses can sign up for the launch at Eventbrite by clicking here.
Inspired by the Peak District is part of a £1.49 million support programme funded by the European Regional Development Fund (ERDF) to boost business quality, profitability and performance over three years. Its main focus is on promotional, marketing and on-line activity and an annual events programme.
