Developing your Email Marketing Plan
Email marketing is a well-proven and popular marketing channel for SMEs and large enterprises alike. Learn all about email marketing tools to help you grow your business.
You’ll be taken through the basics of email marketing, from choosing the right email marketing platform through to designing your first email and pressing send. You’ll learn how to manage data, create a compelling call-to-action, and monitor the results of your email marketing efforts.
What you will cover:
- Email marketing software: There are hundreds of email marketing software service providers with a myriad of features to use. You’ll receive some suggestions as to which ones to use in your business.
- Uploading contacts: Managing data and getting the right contacts into your email marketing lists is important to get the best results. You also want to remain compliant of GDPR legislation. You’ll learn top tips to keep you compliant and well-optimised.
- Anatomy of a marketing email: There are many elements to an email marketing campaign beyond the subject line and recipient’s address. You’ll go through the key features that you need to pay attention to when crafting your campaigns.
- Basics of design: You don’t need to be a qualified graphic designer to make an email campaign looks great. Follow these simple steps to ensure your emails look great every time.
- Sending campaigns and monitoring results: Learn how to schedule your campaigns for maximum engagement and the key metrics you should monitor to make sure your return-on-investment is delivering positive results time and time again.
What outcomes will you achieve?
- Confidence required to create with an email marketing software provider
- Upload a list of email marketing contacts
- Design and send an email campaign
- Monitor the results to improve their future campaigns
Who should attend?
This workshop has been designed for a beginners audience who have zero experience, or a very limited experience, of using email marketing for their business. You will learn the basics of email marketing and how to use the common tools that you will find within different email marketing platforms.
Delivered by Martin Broadhurst
