Email marketing is a tried and trusted way to make and maintain a connection with your customers and prospects. In a world driven by algorithms, email marketing has the advantage of a recipient choosing whether to open what you create or not. All those opens of your emails are people wanting to hear what you have to say.

How do you take advantage of this customer intent? How can you create an email marketing strategy that will get people signing up to hear more from you and open your emails when they receive them? What should you write about and how do you add value as well as promote offers?

If you’re looking to develop an email marketing strategy or build an email list, this training session is for you.

Overview

Topics that will be covered include:

• Why email is still an incredible marketing opportunity
• Choosing an email marketing platform
• Building and growing your email list
• Different types of email marketing campaign
• Crafting an email that connects with your audience and builds trust
• Writing a great subject line that makes people open
• A/B testing
• Understanding metrics to decide your next move

You will leave with an understanding of the essentials of email marketing for your business and a plan to grow your email marketing audience. You’ll also be ready with a plan to start emailing your list and help your business grow.

Tickets

To register your place on this workshop, visit the East Midlands event page and purchase your tickets.

Please note – you are required to bring a laptop to this training. If this is a problem, please contact the organiser prior to the training.

This event is organised and hosted by East Midlands Chamber.