Careers Made in Chesterfield Media Pack
As a partner of the Careers Made in Chesterfield initiative this PR Pack gives you access to media assets, copy and quotes to support the promotion of the initiative.
If you have any PR enquiries, please contact mollie.brown@chesterfield.co.uk.
Press Release
Destination Chesterfield issued a press release following the Chesterfield and North Derbyshire Employability and Skills Conference in February 2023, to showcase the Careers Made in Chesterfield initiative. You can read this here.
Please feel free to share the above press release or should you wish to issue your own article, please use the copy and guidelines below when describing the initiative. Please share a copy of the press release with us prior to publication.
Copy
Currently being piloted with Parkside Community School, the Careers Made in Chesterfield initiative aims to deliver careers support and guidance in schools and forge links with businesses within the local construction and property sector. Already, the initiative is reporting increased interest in construction careers from the pupils who have been involved with the pilot.
Careers Made in Chesterfield has been supported by the Chesterfield Property and Construction Forum. Members of the Forum have delivered in-school talks, hands-on activities, and workshops to raise awareness of the sector and jobs and roles available within it to the entire Year 10 group at Parkside Community School.
Subject to funding, Chesterfield Borough Council will work with partners to roll out the Careers Made in Chesterfield initiative to more schools and sectors across the borough from September 2023.
Quotes
Cllr Amanda Serjeant, Deputy Leader of Chesterfield Borough Council and Vice Chair of Destination Chesterfield said: “We’re proud to support and strengthen partnerships between businesses, education, and the public sector, by bringing together these sectors we can help ensure that young people receive the training and support they need to develop great careers in Chesterfield. This is all about ensuring that our borough continues to thrive and that the quality of life for local people is improving.
“We’ll continue to proactively support initiatives like Careers Made in Chesterfield because they really do help ensure young people can have the best start to their careers and can then stay and progress in Chesterfield.”
Mr Riggott, Headteacher, Parkside Community School, said: “The Careers Made in Chesterfield pilot represented a step change in creating sustained connections between our Year 10 students and some great local companies. Our students loved it!
“This model is fantastic for a number of reasons. Perhaps most importantly, students build their knowledge of and relationships with employers across the programme, which in turn enhances their confidence and the likely outcomes of work experience following an extremely informed choice.
“I am a huge believer in the power of schools working closely with local companies in this way. As a school leader, I have seen first-hand the transformational potential of such partnerships, including through the hugely successful Avenue School Challenge in 2019 which led to apprenticeships for a number of our students following the programme. As a parent, this year I have also seen one of my sons begin a degree apprenticeship with the company with whom he completed work experience back in Year 10.”
Video Assets
You can download social media teaser videos here.
The Careers Made in Chesterfield videos can be embedded on your website and shared on social media. Access the videos via the Careers Made in Chesterfield playlist on YouTube here.
Videos explained:
Careers Made in Chesterfield Promotional Video – to promote the career opportunities available here in Chesterfield (the video was played to students as part of the first school session in December 2022).
Careers Made in Chesterfield Showcase Video – to showcase the Made in Chesterfield initiative – what it’s all about the benefits of getting involved 9the video was played at the 2023 Chesterfield and North Derbyshire Employability and Skills Conference).
Image Assets
You can download a selection of imagery from the December and March Careers Made in Chesterfield sessions here.
Social Media Messaging
When sharing the Careers Made in Chesterfield initiative on social media, please follow the below templates. Make sure to use #ApprenticeTown and #Love Chesterfield and tag in the Chesterfield Borough Council and Destination Chesterfield social media accounts so that we can engage with your content.
Social media specific assets will be available soon.
Facebook and LinkedIn
Destination Chesterfield Facebook: https://www.facebook.com/destinationchesterfield
Chesterfield Borough Council Facebook: https://www.facebook.com/ChesterfieldBoroughCouncil
Destination Chesterfield LinkedIn: https://www.linkedin.com/company/destination-chesterfield
Chesterfield Borough Council LinkedIn: https://www.linkedin.com/company/chesterfield-borough-council/
Post 1
We are really pleased to be involved with the pilot of the Careers Made in Chesterfield initiative, working with @Chesterfield Borough Council, @Destination Chesterfield and other businesses from the Chesterfield Property and Construction Forum to deliver careers support and guidance in schools.
See for yourself what Careers Made in Chesterfield is all about here: https://youtu.be/qQDFJoHSjmo
#ApprenticeTown #LoveChesterfield
Post 2
To help address skills shortages within the construction sector, we have been involved with the Careers Made in Chesterfield initiative.
In partnership with @Chesterfield Borough Council, @Destination Chesterfield and the Chesterfield Property and Construction Forum, the initiative aims to deliver careers support and guidance in schools.
Watch the video from the first session with Parkside Community School here: https://youtu.be/qQDFJoHSjmo
#ApprenticeTown #LoveChesterfield
Post 3
We have been involved with an exciting new initiative currently being piloted with @Parkside Community School. The Careers Made in Chesterfield initiative aims to deliver careers support and guidance in schools and forge links with businesses within the local construction and property sector.
See for yourself what Careers Made in Chesterfield is all about here: https://youtu.be/qQDFJoHSjmo
#ApprenticeTown #LoveChesterfield @Chesterfield Borough Council @Desination Chesterfield
Destination Chesterfield Twitter: https://twitter.com/DesChes
Chesterfield Borough Council Twitter: https://twitter.com/ChesterfieldBC
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