Destination Chesterfield

Business Support Pack

The new Love Chesterfield campaign has been launched  by Chesterfield Borough Council, in partnership with Destination Chesterfield, to support the retail, hospitality and leisure sectors in Chesterfield.

Centred around Chesterfield town centre, and the borough’s high streets and shopping areas, the campaign is encouraging people to seek out Chesterfield’s shops, cafes, bars and restaurants – whether that be revisiting an old favourite or discovering something new.

The Love Chesterfield business support pack gives you the tools to support the promotion of the town and promote your businesses through the campaign.

Head over to www.chesterfield.gov.uk/love-chesterfield to discover more about the campaign.

Here are 5 easy ways your business can get involved with the Love Chesterfield Campaign.

1. Use #lovechesterfield on social media channels

Social media plays an important role in supporting businesses by driving footfall and ultimately increasing sales.

Remember that social media isn’t just about broadcasting, it is about community, listening and engagement.    Interact with your customers and other businesses in the town, share , like, comment on content that fits with your companies ethos or your customers or is promoting good things that are happening in the area.  The way social media algorithms work, the more engagements they have the further they are shared and the more people see them.

Make sure you use #lovechesterfield and support the town.

We will be monitoring, engaging with and sharing content to support our promotion of Chesterfield.

2. Encourage your customers and staff to sign up for the Love Chesterfield E-Newsletter

3. Send us your news stories and promote your events and activities with us.

If you have any positive news stories or events or activities happening please do share them with Josh.Marsh@chesterfield.co.uk and he will consider them for inclusion on the www.chesterfield.co.uk website and Destination Chesterfield’s social media activity.

You may want to send your news stories to the local media as well:

• Derbyshire Times
• S40 / S41 Local
• Heron Publication – Twist, Dronfield Eye, Wings , Activ8
• Derbyshire Live
• BBC Radio Sheffield
• Spire Radio

If you are planning events and activities please do send it across to Josh.Marsh@chesterfield.co.uk and he will consider for inclusion on the www.chesterfield.co.uk website and social media activity.

You can also upload your events to the visitchesterfield.info website run by Chesterfield Borough Council at https://www.visitchesterfield.info/information/submit-event

4.  Use the campaign graphics and support Love Chesterfield

Businesses can use a range of logos, social media headers and graphics.

Simply click on the graphic your would like to use, right click and save or hold your finger on and then save to your phone.

The downloadable assets are available for your business use only and should be used in conjunction with the Love Chesterfield Campaign.

The Logomark

Use the logo mark on your email footers, add it to your letterheads or just post it on social media. Use it for your social banners to show your support for the #LoveChesterfield campaign

Social Media:

We’ve  prepared some social assets that you might want to use, Love Chesterfield social media banners and a set of post graphics for Facebook, Twitter, LinkedIn and Instagram. The more people that see the campaign from our collective audiences will hopefully bring in more people to see you!

Social Media Profile Banners:

Facebook and Linked in Post Graphics:

Instagram Graphics:

Twitter Graphics:

Introducing the Chesterfield Windows – Social media

Facebook:

Instagram:

Twitter:

The Chesterfield Windows

The campaign visuals are highlighted using some of the key locations from across Chesterfield, the Market Place, the Winding Wheel and the Pomegranate Theatre just to name a few. Feel free to print them off, put them in your windows to decorate the town or use them on your social media to remind people where you are.

5. Create your own graphics bespoke to your business.

This campaign is about Chesterfield and its people, you. Put yourself into the heart of the campaign by using the Picture Frames as your personalised window and then share on social media.

The frames in this section can be used to link stunning images of your businesses to the campaign.  You will need some basic photo-editing skills to do this and we will be sharing a how too video soon.

Picture Frames:

Transparent Frames:

Love Chesterfield is a campaign from Chesterfield Borough Council in partnership with Destination Chesterfield with support from the reopening the high street safely fund and the welcome back fund provided by HM Government and the European Regional Development Fund.