About Chesterfield

Chesterfield to celebrate with Love Your Local Market event

10th May 2017

The Love Your Local Market event will take place on the third Saturday of each month beginning on Saturday 20 May in New Square.

Residents and visitors to Chesterfield can celebrate their local market with the new regular event organised by Chesterfield Borough Council and Healthy High Streets beginning this month.

The event will celebrate all of the good things about markets and will offer crafts and local produce, accompanied by local restaurants providing tasters as well as entertainment and activities for children.

Entertainment will be provided by Peak Performance and Directions Theatre Arts with music from ThunderRoadz and Jumpin’

Councillor Steve Brunt, Chesterfield Borough Council’s cabinet member for town centres and visitor economy, said:-

“Chesterfield is known far and wide for its traditional, open-air market and this new, regular event celebrates our market, its traders and produce.

“I’d encourage anyone to come along, bag a few bargains and, more importantly, enjoy the fantastic atmosphere on offer.”

Stalls at the event are available at £10 each. To book click here.

Chesterfield’s general market takes place each Monday, Friday and Saturday with a flea market each Thursday.

There is a farmers’ market held on the second Thursday each month and the artisan market, held in association with The Market Co. on the last Sunday of each month in New Square.

Posted in About Chesterfield, Leisure, Visiting

Spectacular start to 2017 for flagship development Markham Vale

10th May 2017

Markham Vale has seen a spectacular start to 2017. Since January’s opening of the new spine road on Markham Vale North, Henry Boot Developments and their development partner Derbyshire County Council have completed, commenced construction and secured offers for 850,000 sq ft of industrial space at the flagship development.

A 212,800 sq ft unit was completed for Ferdinand Bilstein UK in January. Construction of a 479,285 sq ft distribution centre for Great Bear Distribution and another warehouse of 97,000 sq ft began in February. To round the first quarter off, a deal for a 68,000 sq ft building was secured in March.

Ferdinand Bilstein UK’s high specification unit will become operational later this year. It is bespoke to the specific operational requirements of the company and was delivered on time and in budget by Henry Boot Developments. The new facility will generate 150 jobs initially with planned expansion creating a further 250.

The new building for Great Bear Distribution will be their second at Markham Vale, bringing their occupation to 1,000,000 sq ft of space. Following the completion of the company’s first unit at Markham Vale East during July 2016, their second unit at Markham Vale North will be completed in October 2017. Great Bear Distribution will create a total of 800 jobs through their facilities on the site.

Vivienne Clements, Director at Henry Boot Developments, commented on the success in Q1, stating the occupation of over 850,000 sqft shortly after the access road completed shows monumental confidence in the market and within the flagship logistics development.

Vivienne said:-

“We couldn’t have asked for a better start to the year. The completion of Ferdinand Bilstein UK’s bespoke facility and Great Bear’s second unit commencing, along with two further units on Markham Vale North, shows high levels of demand in the market. I am pleased to reiterate that we are able to provide the locational benefits, land opportunities and quick delivery times at Markham Vale.”

“We still have space remaining at Markham Vale, ranging from 5,000 sq ft – 300,000 sq ft units for various requirements including ancillary/leisure, distribution, logistics, industrial, warehousing and office.”

Peter Storey, Derbyshire County Council’s Head of Markham Vale, said:-

“This year has got off to a fantastic start and we’re pleased to welcome even more businesses to Markham with the opening of a new link road to the M1 motorway from the north side of the site.

“Two of the plots have already been snapped up by Great Bear Distribution and Ferdinand Bilstein UK which are both set to create up to 400 new jobs each over the next few years.

“We will be working with the companies over the coming months to provide support and identify resources to help them meet their recruitment needs and that local communities access these new job opportunities.

Mr Storey added:-

“We still have development opportunities available across the site so if you’re a business looking to relocate or expand please get in touch.”

Markham Vale is a joint venture between Henry Boot Developments and Derbyshire County Council and has 26 acres of land on Markham Vale North, for units ranging from 50,000 sq ft – 300,000 sq ft with design & build options to suit specific requirements. A further 12 acres are available on Markham Vale West.

Markham Vale

Posted in About Chesterfield, Business, Development

Chesterfield Royal Hospital celebrates Equality, Diversity and Human Rights Week 2017

9th May 2017

As part of the sixth national Equality, Diversity and Human Rights Week, Chesterfield Royal Hospital NHS Foundation Trust will host an event for staff across the hospital – designed to celebrate equality and diversity in the workplace and to recognise the role it plays in supporting excellent patient care and a great place to work.

Zoe Lintin, Director of Workforce & Organisational Development, comments:-

“Equality and diversity plays a really important part of being a first-class hospital for the 400,000 people we serve in North Derbyshire and the 3,800 staff who are part of our team. A diverse workforce and an organisation with fair processes and procedures, is a good place to work – and supports high-quality patient care. Staff who feel they are treated equally and who are valued and recognised provide the best possible care to our patients. We were delighted to be accepted on to the NHS Employers Equality and Diversity Partnership Network for the second year. ”

Chesterfield Royal Hospital will be confirming its commitment to equality and diversity by hosting a three-hour education session that will give staff at all levels an opportunity to think about the role equality and diversity plays in their own job, in how their team works together and in how the Trust operates as a large, busy organisation.

Zoe continues:-

“It’s the chance to share ideas about how we can all make equality and diversity part of what we do, so it becomes second nature. We will be celebrating what we have achieved so far and looking at what we can in future to improve and make a difference.”

Equality, Diversity and Human Rights Week 2017 takes place from May 15-19 and is co-ordinated by NHS Employers to ‘shines a light on the great work going on across the NHS to ensure that it continues to meet the diverse needs of local populations’. Find out more on the NHS Employers website here.

Posted in About Chesterfield, Business

Ashgate Hospicecare encourage conversations at this year’s Chesterfield ‘Death Cafe’

8th May 2017

Death is often a topic that many people avoid, but it’s the one certainty in life – unlike other occasions such as weddings and having children – that is guaranteed to happen to everyone.

To promote Dying Matters Awareness Week, which runs from 8^th to 14^h May, Ashgate Hospicecare are holding a ‘Death Cafe’ to show how it can be helpful both to ourselves and those close to us to talk about it.

The Death Cafe, which will be taking place on Thursday 11^th May from 10.00am to 4.00pm, will be based at Vicar Lane shopping centre in Chesterfield and will give members of the public the opportunity to discuss subjects around death and dying in an informal and comfortable atmosphere. There will also be opportunities to ask questions to professionals including a funeral director, solicitor and staff from the hospice.

Rebecca Littlewood, Ashgate’s Communications Manager, said:-

“At Ashgate Hospicecare, we understand the importance of being open and honest about death and dying and actively encourage people to talk about it.

“The Death Cafe will provide an open and comfortable space for anyone to drop in, join conversations on varying subjects and help people explore questions, such as what they want from their own funerals, explore what is on their bucket list for life and more. Having the Big Conversation and opening up the dialogue about death and dying can help people make the most of their own lives, support the people they care about and help to ensure that we all know what we want, right up to the end of our lives.”

Ashgate Hospicecare, provides specialist palliative and end of life care to local people and their families across North Derbyshire and the High Peak and Dales.

Find out more about the event here.

Posted in About Chesterfield, Leisure

Chesterfield Junior Blues win at the FA Community Awards 2017

8th May 2017

Eight local grassroots champions from across Derbyshire have been named as this year’s winners of The Derbyshire County FA Community Awards, supported by McDonald’s.

The Derbyshire County FA (DCFA) is responsible for governing and developing football within the locality. Established in 1883, they are committed to offering and developing football for all in Derbyshire. The organisation is based at Pride Park, Derbyshire.

Since February people have been nominating their grassroots heroes within the county, from individual volunteers to Clubs and Leagues and the response has been fantastic.

Following the eight-week nomination period a judging panel, made up of local county FA and McDonald’s representatives, selected this year’s winners for their invaluable commitment to the grassroots game, week in, week out.

This year’s Derbyshire County FA winners include:

FA Charter Standard Club of the Year 2016/17 – Barlborough Juniors FC
FA Charter Standard Development Club of the Year 2016/17 – Chesterfield Junior Blues FC
FA Charter Standard Community Club of the Year 2016/17 – Glossop North End AFC
FA Young Volunteer of the Year 2016/17 – Sam James (Melbourne United)
Coach of the Year – Ben Mills (Glossop North End AFC Juniors)
FA Charter Standard League of the Year 2016/17 – Derby City League
Outstanding Contribution to Community Football 2016/17 – Alan Dawson (Derbyshire Girls & Ladies League)
Best Inclusive Project Award 2016/17 – BAME Referees Project

Liam Rooney, Football Development Manager at Derbyshire County FA, said:-

“We are fortunate to have so many fantastic clubs and volunteers who help us strive towards providing better and more footballing opportunities for young players. We know how much work goes into football on a weekly basis and The FA Community Awards supported by McDonald’s allow us to say thank you to those who dedicate so much time to the game across Derbyshire.

“We wish them all the best for the next stage of the awards and hopefully they can go all the way and pick up a national award later in the year.”

Posted in About Chesterfield

Entrepreneurs urged to make the most of new LaunchPad mentoring service

8th May 2017

Budding entrepreneurs and start-up business owners based throughout the Sheffield City Region are being urged to take advantage of a new, free of charge programme aimed at giving them the best possible start on their business journey.

Developed by Launchpad, which forms part of the Sheffield City Region Growth Hub, the unique scheme helps new entrepreneurs and business owners which have been trading for less than two years to access a comprehensive range of free resources including access to training events, as well as working with an experienced business mentor.

The mentoring programme has formally been launched across the Sheffield City Region at a special event which took place at Sheffield Central Library’s Business and IP Centre, which saw over twenty new business owners and experienced entrepreneurs come together to celebrate the launch of the new service.

During the event, delegates were given the opportunity to hear from business owners Jack Brzuz, found of the SME Business Academy and Dawn Bates, who shared their own experiences of how a business mentor can help to make a big difference to small business owners.

Participants of the mentoring programme are paired with an existing SCR business mentor who most meets their business needs and benefit from support and advice such as one to one meetings, training, coaching and events and workshops hosted throughout the City Region. All mentors are experienced entrepreneurs and business owners in their own right, looking to support, nurture and inspire the next generation of start-up successes.

Launchpad is available to all new business owners which have been trading for less than two years who are based in the Sheffield City Region; from Barnsley and Bassetlaw to Doncaster and the Derbyshire Dales.

Irshad Akbar, Business Mentoring Manager at Launchpad, said:

“Launchpad’s Mentoring programme is a tailored programme designed to support new business owners as they take the first steps on their business journey. It brings them together with individuals who have stood in their shoes, offering an opportunity to share the knowledge and expertise they have developed during their own business journey.

“The programme follows a tried and tested formula which helps to give new business owners confidence to grow and develop their ideas, as well as offering a chance to share concerns their business is currently facing. Our mentors come from many different backgrounds, but they share a passion to help others succeed. As a result many of our mentors and mentees become good friends and have built a strong professional relationship once the mentoring sessions were completed, with some even doing business together.”

Jack Brzuz, Founder and CEO, SME Business Academy, said:

“I became a mentor in the Launchpad Mentoring programme because I wanted to be able to provide advice and support for those who, like me, might be stuck at a point on their business journey and not know where to turn. Running a business can be a lonely experience and it’s easy to make the wrong decisions for what are often the right reasons at the time.

“Working with a mentor provides a sounding board and an opportunity to step outside of the day-to-day running of the business to look at the bigger picture. It can be invaluable for both parties. You form a relationship and have a desire to see them achieve and succeed. It’s an experience I’d recommend to any business owner.

“Sometimes when running a business, it’s the little things that really matter and a mentor can help to discuss different challenges and opportunities they face, often drawing on their own experiences.”

Launchpad currently has opportunities for new business owners interested in working with a business mentor and is also looking for experienced business owners based within the Sheffield City Region to join its mentoring programme.

Posted in About Chesterfield, Business

2017 Chesterfield Retail Awards a sell-out!

4th May 2017

The fourth annual Chesterfield Retail Awards which take place on Wednesday 24 May has been declared a sellout.

The event will see 200 people gather at the Winding Wheel to learn which of Chesterfield’s shops, stores and market stalls have been named the town’s best, including one which will take the coveted title of Retailer of the Year.

36 Chesterfield retailers are set to go head-to-head battling it out for a total of 17 titles at the awards ceremony which are organised by Destination Chesterfield in association with Addooco.

Peak FM breakfast show presenters, Cat and Ricky, have been confirmed as the hosts of the 2017 Chesterfield Retail Awards and will be announcing the winners of the awards on the night.

This will be the first year Ricky has hosted the Chesterfield Retail Awards having joined the Peak FM breakfast show in October last year. He said: “I am really looking forward to the awards. Since joining Peak FM I have been taking the chance to get out and about in and around Chesterfield and am amazed at what the town has to offer. I expect there will be no shortage of competition at the retail awards and it will be a great night.”

This year, more than 800 people nominated their favourite shops and stores in the annual awards. Now in their fourth year, the prestigious awards are open to retailers and market stall holders in and around Chesterfield town centre, as well as those in Brampton and Whittington Moor.

Organiser of the popular awards, Dom Stevens, Manager of Destination Chesterfield, said: “This year the tickets have sold out faster than ever. They have been in high demand which is no surprise considering the level of entries and engagement we had from the town’s retail community this year. It promises to be a fantastic evening and I am very looking forward to seeing who will be crowned Chesterfield’s top retailer,”

The shortlisted businesses across the 16 categories in this year’s Chesterfield Retail Awards include:

Hair and Beauty Business of the Year – Sponsored by Chesterfield College

Burlingtons Hair Salon

Pamper Shack

Therapy Lounge

Fashion and Footwear Retailer of the Year – Sponsored by In the Works PR

Blanc

Marks and Spencer

Wards Shoes

Jewellery and Accessories Retailer of the Year – Sponsored by the Pavements Shopping

Centre

Adorn Jewellers

Green+Benz

Overton Clocks

Home and Gifts Retailer of the Year – Sponsored by Chesterfield Healthy High Streets Team

Debenhams

H&F

Olympia House Antiques and Craft Centre

Children’s Clothes, Toys & Accessories Retailer of the Year – Sponsored by Progression

Accountancy

Debenhams

Babyluv

Geeks Headquarters Ltd

Food and Drink Retailer of the Year – Sponsored by Custom Solar

Northern Tea Merchants

R.P. Davidson Cheese Factor

Ibbotsons Fresh Quality Produce

Phones and Technology Retailer of the Year – Presented by Addooco

Chips Computers

Inspire Hi-Fi

Three Store

Leisure Retailer of the Year (Sports, Hobbies, Crafts or Outdoor) – Sponsored by Peak FM

Fred’s Haberdashery

StraightCurves

Vanishing Point Records

Market Trader of the Year – Sponsored by Chesterfield Borough Council

Ibbotsons Fresh Quality Produce

Unstone Plant Centre

Spire Vintage

Independent Retailer of the Year – Sponsored by Jumble Design

Adorn Jewellers

Ibbotsons Fresh Quality Produce

Northern Tea Merchants

National/ Multiple Retailer of the Year – Sponsored by Vicar Lane Shopping Centre

Marks and Spencer

Specsavers

Three Store

Excellence in Customer Service – Sponsored by Mitchells Chartered Accountants and Business

Advisers

Adorn Jewellers

Ibbotsons Fresh Quality Produce

H&F

Market Hall Business of the Year – Sponsored by Arvato

R.P. Davidson Cheese Factor

Ye Olde Sweet Shop and Gifts

Lamb’s Cupcakes

Best New Store (Opened 2016/2017) – Sponsored by Banner Jones Solicitors

Blanc Occasions

Style Loft

Vanishing Point Records

The Pavements Shopping Centre Retailer of the Year

Bodycare

Massarellas

Warren James

Vicar Lane Shopping Centre Retailer of the Year

H&M

Waterstones

New Look

As well as Addooco and category sponsors, other supporters of the 2017 Chesterfield Retail Awards include Temple Safety, City Taxis, R.A. Information Systems, eBusiness Works and the Derbyshire Times.

Posted in About Chesterfield, Business, Celebrate Chesterfield, Chesterfield Retail Awards, Destination Chesterfield, Leisure, Visiting

Bolsover’s Calendar Girls to take on Bolsover Hill Race

4th May 2017

Members of the Bolsover WI will be taking part in the Bolsover Hill Race on Sunday 21 May. They are hoping to enter a team of 12 walkers all wearing a specially made fancy dress costume inspired by the Calendar Girls.

The race involved a series of 1 mile races where people can walk, run or cycle up a one mile course starting at Villas Road and finishing at Castle Street. There are prizes for the fastest male and female in both the running and cycling categories, plus a prize for best fancy dress – with a special children’s race for those who wanted to walk up the Hill with mum and dad.

Sue Coulton, 65 from Bolsover volunteered at the first Bolsover Hill Race last year. Later that year she and members of the WI attended a talk at the Proact Stadium, from the real Calendar Girls. It was this which inspired them to take part in the event this year.

Sue said:-

“I think listening to the girls and how they came up with the calendar really made us think of what we could do to support a charity. In effect they inspired us to take on the Hill Race, though we are not as brave as them and won’t be taking our kit off. We’re really looking forward to taking part and will be using some appropriately placed Sunflowers on our outfits to mark what the girls did.”

Entry to the Hill Race costs only £10 for adults, with a free place for Under 12s for every paying adult. All profit from the event will go to the NGS Macmillan Unit Appeal, at Chesterfield Royal Hospital

Sue has a personal reason for wanting to take part, she added:-

‘It’s so important to have a new cancer treatment closer to home. I lost my daughter to cancer when she was only 12, and we had to travel every day to Weston Park for treatment. It was really hard, so I know that by having this unit near to us is going to make such a huge difference.”

The running race was sponsored by Great Bear Distribition.

Posted in About Chesterfield, Leisure, Visiting

Rail Ale 2017 lets the train take the strain as it adds new attractions to this year’s Festival

4th May 2017

Highlights of this year’s event will include a prosecco bar and special train services calling at the unique Barrow Hill Roundhouse site. The event organisers have teamed up with rail tour operators Rail Operations Group, Vintage Trains and UK Railtours to offer visitors a very different way of getting to Rail Ale 2017.

Rail Ale 2017 will take place on Thursday 18^th, Friday 19^th and Saturday 20^th May, opening from 12.00 noon until 11.00pm on all three days.

On offer at this year’s Festival will be over 300 beers from around the UK, with one of the bars dedicated to real ales closer to home, as well as a wide selection of increasingly popular craft keg beers, a cider bar, bottled beers from around the world and the new prosecco bar adding a little sparkle to the drinks menu.

In a first ever link up with Rail Operations Group and Vintage Trains a unique train service will call into the Festival on Friday 19^th and Saturday 20^th May. Two classic diesel locomotives will haul the special trains, picking up passengers from Derby, Chesterfield and Sheffield before heading into the Festival for a few hours of beer tasting, live music and cider drinking. For those Rail Ale fans coming from further afield, UK Railtours will be running a repeat of their sell out 2015 rail tour, bringing visitors from London and the South East by high speed train into the Festival on Thursday 18^th May. Starting at London St Pancras the tour will pick up passengers at Luton Airport Parkway and Bedford before heading north to the delights of Rail Ale.

Visitors to Rail Ale 2017 will also be able to enjoy a wide ranging feast of music from some of the best local bands and solo artists in the region on the Main Stage and jazz and brass in the Café Bar Marquee. In between the music and the ever popular Rail Ale train rides on the Roundhouse site, the Festival food stalls will offer a selection of food to suit all tastes.

The dedicated free bus service will also be running from Chesterfield railway station throughout all three days.

Alexa Stott, Event co-organiser, said:-

“Rail Ale has evolved continuously since it started 16 years ago and we are looking forward to sharing our new ideas for this year’s Festival with our visitors whilst retaining the unique attractions from previous years that make this one of the must-do events of the year.”

For detailed information on Rail Ale 2017 click here.

Posted in About Chesterfield, Leisure, Visiting

Weekend of Mixed Emotions for Seb Perez

4th May 2017

17 year old Chesterfield race driver Seb Perez travels to Thruxton Circuit in Hampshire this weekend (6/7 May) to compete in the Michelin Ginetta GT5 Challenge, he changes cars for the weekend after a mixed weekend of racing at local circuit Donington Park just under three weeks ago in the Michelin Ginetta GT4 Supercup Championship of which he is a strong competitor.

Perez swaps cars this weekend as the regular series isn’t on the timetable at Thruxton, one of two weekends during the year, he swaps his Ginetta G55 race car to the G40 model, a car similar to his junior car what he has raced for the last two seasons in.

Seb is doing well a student at the Motor Sports Association Academy College in Loughborough – the home of young top and upcoming motorsport racers.

He took a lot of support to Donington with him in the way of local fans who were there to support him through the whole race weekend.

Donington was a tough weekend of mixed emotions and sadness both on and off track for Perez, to see his JHR Developments team mate and good friend, Billy Monger, involved in the horrific British Formula 4 crash and to learn that Billy had lost both lower legs.

Perez spoke about his friend Bill Monger:

“It was a emotional weekend for me and my team, Billy is a true hero, this weekend I will be racing for Billy, I wish him a speedy recovery and has a sport we all do as much as possible to help him recover”

The whole motorsport family worldwide have pulled together with more than £775,000 being raised online to fund the care, treatments and therapies he will need. Since the crash drivers teams etc have put stickers on there cars helmets and race suits with #BillyWhizz, Lewis Hamilton dedicated last weekend’s Russian Grand Prix to Billy.

Donington Park was Perez’s second full weekend out in the usual Ginetta Supercup car and a car that he is still getting to grips with gaining more experience every time out on track.

Saturday morning saw Seb go out for qualifying and finish in 11^th position out of the 20 cars after an eventful few laps only to loose the car in his sixth lap at the Old Hairpin and take an excursion into the gravel and that was his qualifying session over. He had been topping speeds on parts of the circuit of around 130mph.

Saturday afternoon saw one race with two races on Sunday.

The opening race of the weekend saw Perez 10^th on the grid on the 5^th row and has the lights went out it wasn’t good enough for him to make any places up until lap 3 where he gained 2 places and after a sensational scrap with Higgins by lap 5 he was seventh.

He dropped to 8th place by lap seven with pressure from Hibbert, Higgins and White giving Perez a run for his money and by lap 12 had dropped into 9th position after being passed by the number 22 car of Green. He maintained 9th for the rest of the 15 lap race.

Perez commented after the race:-

“I am still getting used to the car, it is totally different to Ginetta Juniors”

Race two saw a 5th row position and 9th on the grid, by the end of lap one the safety car made an appearance after Minshaw and Tilley had a come together, as the lights on the safety car went out on lap 3 everyone had bunched together making it a difficult restart for Perez and seeing him drop back 11th after being overtaken by Somerfield and Gamble.

By lap 8 Seb gained a place to 10th after the leader Pointon went off loosing places and had gained another move up in the pack to 9th a lap later, he finished 10th after loosing a place near the end of the 17 lap race.

After a re-scheduled race and last race of the day Seb was on 4th row place and 8th on the grid for race 3. It saw Seb have a bad start loosing a place by end of lap one into 9th. But pushing the car to its limit he made it back up to 8th by start of lap 3 and dropping back down again a lap later and in 11th by lap 7, he kept this position to take the chequered flag in 11th place.

Perez commented about the weekend:-

“Donington was a tough weekend and there were a few teething problems with the car, it is still a learning curve for me and by Oulton Park in a few weeks we should be getting there.

“JHR Developments have done a fantastic job as usual on the car, with more improvements to come.

“I’m looking forward to the slightly different challenge this weekend behind the wheel of a Ginetta GT5 Challenge car but cant wait for Oulton Park and back in my usual car”

Perez comes to Thruxton at the weekend in 8th place after dropping 3 places in the in the Professional Driver class with 91 points and his team JHR Developments take a drop to second in the Team Championship with 201 points.

You can follow Seb and all the action on Sunday on ITV 4 where races are televised live alongside the Dunlop MSA British Touring Car Championship.

Editorial and Images by Paul Horton Motorsport Media and Photography

Posted in About Chesterfield

Amigos Tequila kick off summer season with launch of limited edition pack

3rd May 2017

To support a 14 week summer campaign which begins with the celebration of all things Mexican, Cinco de Mayo, Amigos Tequila Beer have created a limited edition pack featuring a competition to encourage consumer purchase over the summer.

Amigos Tequila Beer, which is distributed by Chesterfield business Global Brands, is best sold during the summer with an uplift in the off trade of +36% during the warmer months*. The new packaging is bright, vibrant and instantly eye catching on shelf. Illustrated with a warm, evocative sun emblazoned with a ‘Start the Summer’ call to action, the pack drives home the link between sunnier weather and increased consumer spending.

The beer with Mexican spirit, Amigos is inspired by Mexican culture and Cinco de Mayo is a celebration of these traditions. The pack has been officially released on the 17^th April ahead of the May celebration to mark the beginning of the season whilst continuously attracting attention on shelf throughout the summer.

The limited edition pack encourages consumers to purchase the 4-pack with a nationwide competition. The prizes offered through the promotion include 20 individuals winning a full case of Amigos as well as the one lucky winner receiving two tickets to the British Touring Car Championship race meet of their choice. After purchasing a pack, consumers simply head to Amigos website to enter.

Christian Sarginson, Senior brand manager, said:-

“Following the success of our limited edition Dia de los Muertos pack this new wrap has been designed to really stand out on shelf and catch consumers attention to start off our summer campaign. This season is a massive time for Amigos so to encourage our consumers to start the summer with us is our inclusive way of introducing the new pack. There are also great prizes available to our consumers which ties in with our fantastic motorsport activity”.

Amigos continue to support motorsport with sponsorship of driver Tom Ingram in the British Touring Car Championship. With the new season launching last month there’s full planned activation including social and video content to appeal to consumers as well as support Amigos’ #streetcerveza campaign.

Posted in About Chesterfield, Business