With 10% of all retail sales being online, having an internet presence has been identified as the key to keeping Chesterfield high street thriving. To help the town’s independent retailers get internet savvy, Destination Chesterfield is running a free Digital High Street course.

The free course is open to any retail, leisure, hospitality, and tourism businesses based in the borough of Chesterfield.

The National Skills Academy, with the Association of Town and City Managers have developed the course to assist small businesses to develop a multi-channel marketing approach and to meet customer’s expectations in the digital age.

It comprises three four hour modules covering key areas of online marketing including, understanding customer and digital marketing, developing business online and using social media to grow business.

With 60% of shoppers admitting to ‘showrooming’, browsing in store then buying online later on, (SmartFocus), consumers’ virtual and physical purchasing habits are merging. And retailers having an online and high street presence is seen as critical to Chesterfield retaining its position as a top shopping destination.

Destination Chesterfield Manager, Dominic Stevens said: “The internet is something retailers cannot ignore. Research has shown that two thirds of shoppers are more likely to purchase something if they were sent an email or text with a discount code.  This course will give Chesterfield’s retailers the skills, know-how and tools to help them compete in the online and physical marketplace and I’m delighted that we can offer it free of charge.”

The Digital High Street course is being delivered by the Source in partnership with Destination Chesterfield and Chesterfield Borough Council

It will take place at the Proact Stadium in Chesterfield, and will run across three half day sessions which will include light refreshments and a light lunch. To receive the course for free, businesses must attend all modules. Dates for the Digital High Street course are as follows:

Module one: Understanding your customer and digital marketing – Thursday 23rd October

Module two: Developing your business online – Thursday 30th October

Module three: Grow your business through social media – Thursday 6th November

For further information or to make a course booking, please contact Tom Lindop at The Source Academy by emailing:Tom.Lindop@thesourceacademy.co.uk or calling: 07711595339

Source:Destination Chesterfield

An eight-week project has begun to improve a key gateway into Chesterfield – from Malkin Street at Chesterfield Railway Station through to Corporation Street in the town centre.

The work is being carried out by landscape architects TEP in partnership with Chesterfield Borough Council and incorporates a ‘rain garden’ which operates by diverting drainage from the road into a planted filter bed instead of going direct into the sewers.

The system will slow down the release of water into the formal drainage system but also improve its quality. This will help control the flow of water at source rather than it causing flooding in other parts of Chesterfield.

The works are next to North Midland House, the town’s first railway station and, to pay homage to its heritage, the pavement will feature replica railway tickets displaying the locations people could have travelled to in the early days of Chesterfield’s railways.

Temporary traffic lights will be in place on Malkin Street for four weeks and Chesterfield Borough Council is working with the highways authority to keep disruption to a minimum.

Councillor John Burrows, Chesterfield Borough Council’s leader and executive member for regeneration, said: “The approach from Chesterfield Railway Station is a key route into the town centre and is, indeed, the first view many people have when they visit Chesterfield.

“This location was chosen by residents at a public consultation last year and will be both practical and attractive.”

The project has been funded by the European Regional Development fund. The funding could only be used to make improvements to town centre gateways and could not be used on any other council service.

Residents identified the location as an area needing investment during public consultation events held online and in person at the Pavements Shopping Centre during January 2013.

Photograph: An artist’s impression comparing the plans for the site with the view when the North Midland Station was open in the mid 19th century.

Source:Chesterfield Borough Council

Derbyshire-based Buxton Water, which was also the official water supplier of the 2014 London Marathon, will supply more than 14,000 bottles of natural mineral water for the Chesterfield Marathon on September 14.

The water will be distributed across 9 service stations which will be spread across the course, with stations also at the half and full marathon finish lines.

Mike Hyman, founder of Kids ‘n’ Cancer and the Chesterfield Marathon, said: “We’re delighted that Buxton Water have come on board and become the Chesterfield and Derbyshire Marathon’s water supplier.

“The Marathon is set to be one of the biggest participant events in the town for more than 30 years, so it’s wonderful to see a company with local heritage showing their support.

“It is massively important for the safety of the runners that they keep well hydrated. It not only helps maintain physical fitness and endurance performance, but also helps maintain concentration and alertness – all of which are critical when running a marathon.”

More than 1,500 people have already signed-up to take part in the Chesterfield and Derbyshire Marathon, which starts and finishes at Queen’s Park in the town centre.

Registration is still open for the Chesterfield Marathon Fun Run.  To sign-up visit www.chesterfieldmarathon.co.uk.

Photo caption: Kids ‘n’ Cancer founder Mike Hyman with the water bottles which will be supplied on the day of the Chesterfield Marathon.

Source:Chesterfield Marathon

Runners taking part in the Chesterfield and Derbyshire Marathon are being asked to collect their race number for the event in the two days leading up to the big day.

Official registration for the marathon will take place at the Casa Hotel in Chesterfield on Friday 12 September between 10am and 9pm and on Saturday 13 September from 10am to 5pm, where runners can pick up their race number with disposable chip time attached.

Everyone will also be provided with a race day goody bag which will include an official t-shirt, water bottle and additional items.

A full information pack has been sent to runners via email this week, which provides details about the registration process, race route, as well as an update on water stations, car parking, baggage storage, timings, first aid, festival zones and event activities across Queen’s Park.

More than 1,500 people have already signed-up to take part in the Chesterfield and Derbyshire Marathon, which starts and finishes at Queen’s Park in the town centre.

Runners can take part in a full 26-mile marathon, half marathon, fun run or relay race, with the main events starting from 8:30am. Anyone interested in entering any of the distances needs to sign up before August 31, however fun run registrations are open right up until the day of the event.

Each runner will be presented with a medal on the finishing line, with a trophy presentation for certain categories.

Chesterfield-based Kids ‘n’ Cancer UK is the primary charity for the race, but a number of additional cancer related charities and good causes will also benefit from the race.

Entry into the events costs £45 (full marathon), £35 (half marathon), £100 (relay), and £5 (fun run). Runners raising £200 for Kids ‘n’ Cancer will be able to gain free entry.

Anyone unable to pick-up their race number and chip should contact Chesterfield and Derbyshire Marathon on 01246 236 566. For more information or to sign-up for the race visit www.chesterfieldmarathon.co.uk

Source:Chesterfield Marathon