Chesterfield Retail Awards

Elder Way becomes Chesterfield Champion

Pledging its continued support to Chesterfield town centre, Jomast Developments, the company behind the multi-million-pound regeneration of the former Co-op department store on Elder Way, has become a Chesterfield Champion.

Jomast’s Elder Way project is now one of more than 180 champions who are helping to drive development of the local economy and raise the profile of the town.

Welcoming Elder Way to the Champions’ line up, Dominic Stevens, Destination Chesterfield Manager said: “Elder Way is a pivotal site in Chesterfield that is helping transform the town’s Northern Gateway. I’m delighted to welcome the scheme onboard as a Champion showing that the town is a great place to not only live and work but also invest.”

Since investing in Chesterfield in 2016, Jomast has spent millions transforming the top two floors of the four storey building into a Premier Inn hotel, breathing life into the town’s famous 1930s, Mock-Tudor building and helping create more than 20 new jobs.

Further jobs are set to be created in the town as the basement and ground floor of Elder Way will be developed into restaurant and leisure space.

Part of the Destination Chesterfield campaign, the Chesterfield Champions scheme is funded through support from local businesses and Chesterfield Borough Council which has worked closely with Jomast to regenerate Elder Way.

Mark Hill (right), Commercial Property Director at Jomast Developments, added: “Since investing in Chesterfield we continue to be impressed by the public and private approach to helping the town reach its potential. It is very much a joint effort that is reaping rewards in terms of attracting investment to the town and we’re delighted that Elder Way is able to play a role in this.”

Elder Way is an integral part of Chesterfield Borough Council’s Northern Gateway Scheme which includes the new multi-storey car park on Saltergate. Work will also begin on a new enterprise centre for small to medium sized businesses on part of the site of Holywell Cross (Donut) car park.

For more details about the development, including available units and business space at Elder Way, click here.

Click here to find out more about becoming a Chesterfield Champion.

Posted in About Chesterfield, Business, Celebrate Chesterfield, Chesterfield Retail Awards, Destination Chesterfield, Development, Leisure, Visiting

Internet grows the high street star

Social media plays an important role in supporting retailers by driving footfall and ultimately increasing sales.

It isn’t a case of the internet destroying retail; the businesses that use it effectively can create interest and build a relationship with customers.

Social media is fundamentally changing the rules of doing business.

At the Chesterfield Investment Summit, Polly Barnfield OBE from tech company Maybe* said: “Social media is fundamentally changing the rules of doing business.  It’s not a question of a business being online or offline anymore – they must be both.  There has been a huge shift in human behaviour over the last 15 years driven by social media.  For the first time ever, people now spend more time on their mobile phone than watching TV.”

Polly Barnfield OBE - Chesterfield investment Summit

Social Media from businesses shouldn’t just be me, me me!

As someone who encourages people to promote their place, it was great to hear Polly reinforce the view that activity on social media from businesses shouldn’t just be me, me, me!

Polly urged retailers not to focus on selling themselves on social media. “Engagement with the community around you is key. You can’t just sell your own product on social media if you want to be successful.  Retailers should post on social media every day and talk to their audience not just about what is happening in their business, but what is happening around them.”

Since Maybe* has been working with Vicar Lane Shopping Centre in Chesterfield, footfall has increased by 29%.  Through social media, the centre is interacting with its customers, asking them what they want and developing new events and facilities based on feedback.  It is not surprising that giving customers more of what they want keeps them coming back.

As a marketeer who has worked with social media for many years, I find it amazing how many people forget where these sites came from.  The clue is in the title!  They are all about social engagement and for conversations, not for shouting views or asking customers to buy.  It’s about engaging, listening, building relationships and creating a community.

Social media is the modern form of word of mouth and with everyone’s support, we can all play a role to engage with local businesses and share Chesterfield’s story far and wide.

Case Studies from Chesterfield business

We have some excellent case studies of businesses in Chesterfield, which are using social media to grow:

Geeks Headquarters

Geeks Headquarters

Alberto Naso

“We use Twitter, Facebook, Pinterest and Twitch live streaming to showcase our products and tournaments. This has led to us increase our national and international sales. We have recently sent our 3D printed miniatures across Europe, China, and the USA.”

Ingmans

Ingmans

Andy Ingman, 
“By posting on social media it’s a constant reminder to customers that we are here and keeps the business in the front of their minds. The more independent retailers within the town that use social media to promote local activities, the more it benefits all the other companies and shops.  We are big on supporting each other.”

Adorn Jewellers at Chesterfield Retail Awards

Adorn Jewellers

Laura Jo Owen

“We’re active on most major social platforms, but customers prefer to contact us via Facebook and Instagram. Jewellery lends itself to image-based platforms and our customers can browse, ask questions, buy jewellery and have it delivered all from the comfort of their mobile phone. Join us @adornchesterfield”

H&F

H&F

Louise Peel

“As a town centre furniture retailer we have found that using social media campaigns have been vital in successfully promoting our business. It is also a great opportunity for our customers to visit Chesterfield, supporting the town centre by creating awareness and driving footfall, which helps increase both local and visitor spend.”

Etienne Blinds

Etienne Curtains & Blinds

Stephen Holland

“I only recently started using social media to promote my business, but already I can see it is a great way to reach out to customers and potential new customers by getting them to follow you, and it’s absolutely free. My advice – grow your audience to grow your business.”

Please do give the Destination Chesterfield social media channels a follow and engage with us.

Facebook

Twitter

Instagram

Hashtags

You can follow or use the following hashtags across all social media channels.

#lovechesterfield – positive posts about the town

#chesterfieldnews – local news

#chesterfieldevents – local events

#shopchesterfield – Shopping in Chesterfield

#eatchesterfield – Food and Drink in Chesterfield

Blog by Dom Stevens, Destination Chesterfield Manager at Destination Chesterfield.

Chesterfield Town Centre

Posted in About Chesterfield, Blog, Business, Celebrate Chesterfield, Chesterfield Retail Awards, Destination Chesterfield

Independent giftware and home décor store to open at Vicar Lane

Vicar Lane Shopping Centre is delighted to announce the opening of a brand new independent giftware and home décor store, ‘Shop Indie’ at the centre on 1st October.

The ethos of Shop Indie is to showcase fabulous products from independent makers and designers from across the UK.

The collection includes unique handmade jewellery, stationery, prints & art plus baby & child décor, cards for every occasion and a selection of gifts available to personalise.

Lisa from Shop Indie said, “As an independent maker myself, I have been constantly impressed by the talent and creativity of people from across the UK. After being in business the last 10 years, John and myself have seen a massive shift towards online shopping which we have so far embraced. However, nothing beats being able to see the detail and work that goes into every product in person, and we wanted to bring this back to the high street.”

Lisa added: “Chesterfield has a lovely range of independent shops already, and we feel that the town would be a great fit for us. We look forward to giving the people of Chesterfield the opportunity to discover something a little different on their high street.”

Shaun Brown, Centre Manager at Vicar Lane said, “Shop Indie really does offer our customers something special on their visit into Chesterfield. As the high street only continues to face increasing pressures from the rise of online shopping, it’s imperative that we offer our customers a unique and high quality shopping offer, which stores like ‘Shop Indie’ provide.”

The addition of ‘Shop Indie’ to Vicar Lane brings a high-quality, exclusive product offering to the heart of Chesterfield, offering customers greater choice when shopping for a special gift or new addition for their home.

Click here to find out more about town centre shopping

Posted in About Chesterfield, Business, Celebrate Chesterfield, Chesterfield Retail Awards, Development, Leisure, Visiting

Rate Cute pop up shop opens in Vicar Lane

The Rate Cute pop up shop opened at Vicar Lane Shopping Centre today (20 September), offering vintage clothing, accessories and more.

Rate Cute is a fashion brand owned by Charlotte Bolton (below), selling vintage, up-cycled clothing and handmade goods. As well as Charlotte’s own brand, the store will feature other small businesses and independent designer makers from all across the UK.

Charlotte said: “We’ll be stocking handpicked vintage clothing, handmade clothing, prints, accessories, greetings cards, ceramics, homeware – that’s all very modern and quirky.”

The shop will be located in the former Grainger Games unit, next to Iceland. The store will remain open until Christmas, however may remain open longer.

Charlotte Bolton says: “I’m super excited – I did the yarnbombing in Chesterfield a few years ago, to try and bring something fun and creative to the town, so now I’m really excited to be opening a pop-up shop which is definitely going to bring something different.”

Shaun Brown, Centre Manager at Vicar Lane said, “The addition of Rate Cute is really exciting for Vicar Lane. There is a growing trend for wearing more unique styles as well as a more ethical, conscious approach to fashion and shopping in general, so we’re sure the store will appeal to a number of new and existing customers at Vicar Lane.”

Vicar Lane Shopping Centre is home to a wide selection of fashion, homeware, jewelry and beauty stores to suit all tastes.

See more pictures on our Facebook page here.

Click here to read more about shopping in Chesterfield.

Posted in About Chesterfield, Business, Celebrate Chesterfield, Chesterfield Retail Awards, Leisure, Visiting

Win the Window at Vicar Lane

Vicar Lane Shopping Centre is excited to launch a brand new competition that will give customers the chance to win a new prize every month.

‘Win the Window’ launches on Thursday 19th September and the first prize up for grabs is a £30 gift card for F. Hinds.

Each month a new prize will be displayed in the winning window, located opposite F. Hinds at Vicar Lane.

The first competition runs until Thursday 10th October, so customers have three weeks to enter.

For the chance to win the prize, customers should simply visit the Centre’s winning window opposite F. Hinds and follow the simple instructions to enter.

Shaun Brown, Centre Manager, Vicar Lane said, “We’re really looking forward to giving our customers the chance to win a fabulous new prize every month! It’s a great opportunity to get your hands on a freebie from one of our stores.”

Posted in About Chesterfield, Chesterfield Retail Awards, Leisure, Visiting

Chesterfield Investment Summit 2019 hears how localised social media could be key to revitalising town’s high street

With up to 74% of high street retailers not having an active social media presence, Polly Barnfield OBE, a member of the government’s High Street Task Force has urged Chesterfield’s shops and market traders to adopt social media and use it to deliver both improved footfall and sales on demand.

Speaking at the sell-out 2019 Chesterfield Investment Summit, Ms Barnfield, who has been named as one of the top 100 most influential women in technology, believes events and localised social media activity could be the key to revitalising and growing Chesterfield’s high street.

She said: “Social media is a resource that any business can use, and retailers should use this opportunity to engage with and understand their customers.”

“Social media is fundamentally changing the rules of doing business. It’s not a question of a business being online or offline anymore – they must be both. There has been a huge shift in human behaviour over the last 15 years driven by social media. For the first time ever, people now spend more time on their mobile phone than watching TV.”

However, she urged retailers not to just to focus on selling themselves on social media. “Engagement with the community around you is key. You can’t just sell your own product on social media if you want to be successful,” urged Ms Barnfield.

She advised: “Retailers should post on social media every day and talk to their audience not just about what is happening in their business but around them.”

Highlighting the power of social media on retail at the Investment Summit, it was revealed that ALTERIS, owner of the town’s Vicar Lane Shopping Centre, has successfully used the online platform Maybe* over the last six months to increase footfall by 29%.

ALTERIS bought Vicar Lane Shopping Centre out of administration earlier this year promising to create ‘a new town centre retail model for the post e-commerce world’.

Ms Barnfield was one of several speakers presenting at the annual Investment Summit which was held at Chesterfield’s Casa Hotel.

Addressing future investment and development opportunities in Chesterfield and North East Derbyshire, the event was organised by Derbyshire Economic Partnership, Destination Chesterfield and Marketing Derby.

Speaking at the event Dr Huw Bowen, Chief Executive of Chesterfield Borough Council, also revealed that the town had welcomed 330 business start-ups in the last 12 months.

He commented: “For Chesterfield to grow and survive it needs to be a place where people feel they can do business and do it successfully. This means ensuring we make the most of our competitive advantages in order to attract investment as well as optimise our current development opportunities including HS2, Chesterfield Waterside, Northern Gateway and Peak Resort. Our competitive advantages underpin our recently published Growth Strategy.”

Peter Swallow, Chair of Destination Chesterfield, highlighted the town’s successful public-private sector partnership approach to investment, commenting: “Chesterfield is a town of opportunity and we have the partners and collaboration in place to drive forward our ambitions to not only deliver our current development plans but also attract further investment and continue to grow.”

More than 200 people attended the 2019 Chesterfield Annual Summit. In addition to Polly Barnfield OBE and Huw Bowen, delegates also heard from Mark Warrilow, Skills Stakeholder Manager – Phase 2 (Skills Employment and Education) at HS2 Ltd; Peter Storey, Head of Markham Vale at Derbyshire Country Council; Mark Jones, Head of Technical at Kier Living; Cllr Tony King, Cabinet Member for Economic Development and Regeneration, Derbyshire County Council and David Higham, Commercial Director at Learning Unlimited, part of the Chesterfield College Group.

To keep up-to-date with investments and developments in Chesterfield, please visit https://www.chesterfield.co.uk

Posted in About Chesterfield, Business, Celebrate Chesterfield, Chesterfield Retail Awards, Destination Chesterfield, Development, Leisure, Made in Chesterfield, Visiting

‘Eat, Drink, Explore’ Campaign celebrates food and drink in the Peak District

Fantastic food and drink is placed right at the heart of the local tourism offer in Marketing Peak District & Derbyshire’s exciting new campaign, launched  by the Duke and Duchess of Devonshire at Chatsworth Country Fair.

Celebrating the area’s diverse food and drink scene and the passionate people behind the products, the video features 20 local businesses and includes well-known faces from the food and drink industry, together with ambassadors for the area.

Additionally, Marketing Peak District & District has launched a fabulous food and drink guide providing visitors with inspiration and information on eating and drinking in the area.

Championing everything from exceptional eateries to unique delicacies such as Bakewell Pudding, the guide seeks to inspire visitors to sample local produce, explore more and uncover fascinating stories about the Peak District and Derbyshire’s passionate producers.

Click here to access the digital version of the Eat, Drink, Explore guide. which includes Richard Alsop from Chesterfield Champion’s Edge Events talking about his favorite food places in Chesterfield.

The brochure will be available free of charge at food and drink businesses, boutique accommodation providers and cultural hotspots across the area and in surrounding cities.

The ‘Eat, Drink, Explore Peak District & Derbyshire’ campaign will target food-lovers both locally, nationally and internationally, showcasing the area’s year-round culinary offering in a bid to drive overnight stays and extend the tourist season.

Jo Dilley, Managing Director of Marketing Peak District and Derbyshire, said: “We’re delighted to launch this exciting new campaign promoting the Peak District and Derbyshire as a one-of-a-kind culinary destination.

“From fine dining in a Michelin-starred restaurant to unique local delicacies, brilliant behind-the-scenes tours and fascinating foraging experiences, the Peak District and Derbyshire can cater for all tastes.

The Duke of Devonshire said: “As the most enthusiastic advocates of Derbyshire, we are delighted that Marketing Peak District & Derbyshire are championing the exceptional wealth of culinary talent that the region has on offer.

“We are incredibly lucky to have wonderful pubs, talented chefs, lots of loyal local farmers,  suppliers and producers for our restaurants and award-winning Farm Shop on the Chatsworth Estate – we are thrilled to be able to share these with an even wider audience.”

In October, Destination Chesterfield will announce the latest winners of the Chesterfield Food and Drink Awards showcasing more of the wonderful businesses in the Peak District.

Find out more about the best places to eat and drink and the amazing food producers in Chesterfield

Chesterfield Food and Drink Awards

Posted in About Chesterfield, Business, Celebrate Chesterfield, Chesterfield Food and Drink Awards, Chesterfield Retail Awards, Christmas, Leisure, Summer, Visiting

Planning application submitted for Activity Centre

A planning application has been submitted to Chesterfield Borough Council to build an Activity Centre at Peak Resort.

The indoor activity centre will be built at PEAK in Chesterfield and represents the beginning of the phase one delivery of the resort.

The application which has been submitted for consideration by the council is for an indoor activity centre including zip lines, climbing walls, caving, ninja course, trampolining, rope courses, fun walls, adventure golf and e-karts, based at PEAK, Sheffield Road, Unstone, Chesterfield.

PEAK plans to be an integrated leisure, health, sport and education destination on the edge of the Peak District National Park; set on the 300-acre Birchall Estate in Chesterfield.

Councillor Tricia Gilby, Leader of Chesterfield Borough Council, said: “The council has worked closely with the developer of PEAK for a number of years and is pleased to receive the planning application for the activity centre which if approved will enable the first element of the PEAK resort to be delivered on the site.

“If successful it is anticipated that the centre will create 100 jobs in Chesterfield with more employment expected as the remainder of the PEAK resort development comes forward.”

Developers of the PEAK site are planning a phased development, with phase one costing in the region of £100m and representing approximately one third of the total outline planning permission.

Attractions in phase one are hoped to include:  – an indoor adventure activity centre; a lake and amphitheatre; gateway building and travel hub; hotels, covered events space, multi discipline cycling trails and car and coach parking.

Works previously completed on site, thanks to a £2.8 million Sheffield City Region Infrastructure Fund grant, saw a new roundabout created with access directly connecting the site with the A61 Dronfield bypass.

New multi-user greenways have been formed to link the resort with cycling, horse riding and walking routes in the Peak District National Park, Chesterfield, Sheffield and the countryside in between.

Peter Swallow, Chair of the town’s marketing campaign, Destination Chesterfield said: “It’s fantastic to see the PEAK development continue to move forward with plans for a new indoor venture.  As well as creating new jobs for local people and supporting the town’s economy, the site will be an exciting addition to Chesterfield and will be popular with residents and visitors alike.

“Destination Chesterfield has promoted the progress of the PEAK development since its announcement and looks forward to welcoming the development to the town.”

The application is likely to be heard by the planning committee in forthcoming months.

Find out more here.

Posted in About Chesterfield, Business, Celebrate Chesterfield, Chesterfield Food and Drink Awards, Chesterfield Retail Awards, Destination Chesterfield, Development, Leisure, Made in Chesterfield, Summer, Visiting

Chatsworth Country Fair’s biggest ever hot air balloon lift and introducing Julia Bradbury as President

The spectacular sight of the biggest ever meeting of hot air balloons gliding majestically across the parkland will greet visitors to this year’s Chatsworth Country Fair (30 August-1 September 2019).

Billed as one of the best meets in Britain, the organisers of the lift have more than 65 pilots registered to take part with dawn and dusk flights scheduled for all three days, weather permitting.

Eye-catching special animal shapes will be among the colourful balloons taking to the skies with pilots coming from all over the UK for the rare opportunity to fly over Chatsworth, a no go zone for the rest of the year.

The skills of the pilots are put to the test with trophies for those who can manage to throw bread buns into a picnic basket on the ground during their flight; plus the chance for a quick ‘splash and dash’ in the river Derwent.

Organiser Rachel Percival, one half of the father and daughter team from the East Midlands Balloon Group, said: “It’s such a beautiful setting that so many pilots are keen to come and experience flying at Chatsworth. We throw in the competitions for a bit of extra fun but it is a real test of skill. If they touch the ground, they’re disqualified and they need to take into account wind speed and direction.”

“For visitors, it really is a fantastic sight to see from miles around when they are arriving and again at dusk. Generally the pilots like to have pootle around for a couple of hours and then will come down and land all over the fair site, from the main arena to the car parks, so get here early to catch the action.”

Chatsworth Country Fair is also delighted to welcome Julia Bradbury as this year’s President. Outside her life on television and following her dedication to environmental causes and caring for the great outdoors, Julia Bradbury co-founded The Outdoor Guide (TOG) with her sister Gina. TOG is an online resource that brings all outdoor-related information into one, easy to use, digital space. From where to walk and visit in the nearby area, to the best pubs for a locally brewed pint, to the best places to stay in the countryside as a wheelchair user, TOG is aiming to make the outdoors accessible to all. Chatsworth is featured on TOG, along with several stunning walks to take nearby. Julia is also the ambassador for Keep Britain Tidy and The Camping and Caravanning Club to name but a few.

Julia said: “I’m honoured to be the guest of the Duke and Duchess of Devonshire for this special weekend and to have been given the prestigious title of President of Chatsworth Country Fair, where the best of the British countryside will be showcased.”

“I’m really looking forward to heading back to this part of the UK – Derbyshire is so close to my heart; having spent my childhood here walking with my Dad in the beautiful Peak District, this is where my infatuation with our countryside all began. This part of the country is so full of surprises – from the quaint market towns brimming with history and culture, to underground limestone caves where you feel like you’re in another world. Although I could spend forever rambling the peaks, I could also spend days on end walking around the stunning garden at Chatsworth, which is most certainly a beating heart of the county.”

“I have been waiting all summer with great anticipation for some quintessentially British attractions including the scurry and trial driving which will see ponies and their drivers tackling a huge obstacle course, falconry demonstrations and vehicle parades. I’m hoping to catch a ride in a hot air balloon if I’m lucky and if not, you’re most likely to find me in the food village… probably at any stall selling chocolate!”

Other highlights announced for this year’s Country fair include The Ukrainian Cossacks, the UK’s leading motorcycle display team, the Bolddog Lings and the Poppy Parachute Team.

The Stoves Cookery Theatre has a fantastic line up of top chefs across all three days led by Queen of Baking and Fair favourite Mary Berry on Friday, James Martin on Saturday and wrapped up by The Hairy Bikers on Sunday.

There is plenty to appeal to children of all ages all day long, with pony rides and exotic animals, the climbing wall and zorb balls for the daring, as well as face painting and the vintage fairground for some old-fashioned fun.

On the gate prices for adults are £25 each day and includes parking, while children under 14 get in free. Book in advance to take advantage of 10 percent off all day tickets until midnight 26 August 2019.

Gates open at 9am each day, with a closing ceremony at 6.30pm. For more information on the event and to book tickets, please visit click here.

Image by Geraldine Curtis

Posted in About Chesterfield, Celebrate Chesterfield, Chesterfield Food and Drink Awards, Chesterfield Retail Awards, Leisure, Summer, Visiting

Summer Blooms at Vicar Lane with the chance to win a £50 voucher

Vicar Lane Shopping Centre has given itself a little floral makeover this summer in celebration of ‘Chesterfield in Bloom’.

A number of stunning floral installations have been instated at the centre and will remain in place right across the summer. Visitors are invited to take a look at the flower cart, or pose for a selfie with the Centre’s fabulous floral phone box – perfect for adding that floral touch to anyone’s Instagram feed!

Plus, they are running a competition to name their newly moo-ved in grass cows, for the chance to win a whole lot of moolay – or in this case, a £50 gift voucher. Customers should head to Vicar Lane’s Facebook page to find out more. Terms and conditions apply.

Shaun Brown, Centre Manager at Vicar Lane said, “Chesterfield in Bloom is such a fabulous initiative – a real community effort to make the town more attractive to locals and visitors alike. We’re thrilled to support this with our summer floral theme and hope that everyone enjoys admiring our installations and the photo opportunities that they offer, with the added bonus of the chance to win a £50 voucher!”

Posted in About Chesterfield, Chesterfield Retail Awards, Leisure, Summer, Visiting

Vicar Lane installs stunning backdrop of the Derbyshire Dales

Vicar Lane Shopping Centre has transformed St. James Square with a breathtaking backdrop image, which depicts an iconic vista in the Derbyshire Dales.

Vicar Lane is inviting shoppers to identify the beauty spot pictured for the chance to win a £50 shopping voucher in their social media competition. Customers wishing to participate should head to the Vicar Lane Facebook page to find out more.

Visitors to Chesterfield are encouraged to visit the Centre this summer to enjoy a variety of floral installations and the grass cows that have moo-ved in for the summer period.  All of which offer perfect Instagram-worthy photo opportunities for visitors to enjoy.

Shaun Brown, Centre Manager at Vicar Lane said, “We’re thrilled to celebrate our close proximity to the Peak District with this stunning installation and the chance for our customers to win a little treat on us!”

Posted in About Chesterfield, Business, Chesterfield Retail Awards, Development, Leisure, Summer, Visiting