Businesses leaders in Chesterfield discussed the next stages of the Destination Chesterfield Project over breakfast at the Red Lion at Stonedge and enjoyed an exclusive glimpse of the town’s latest boutique hotel which is due to open in April.

Destination Chesterfield, funded by the European Regional Development Fund, Chesterfield Borough Council and the local business community is helping to improve the economic prosperity of the town through a campaign to promote Chesterfield. This new approach to promoting the town sees local businesses playing a central role in its success.

Destination Chesterfield Manager, Dom Stevens, presented the achievements so far, the future plans for the project and then delivered a workshop with the businesses to develop these campaigns.

The attendees then donned hard hats to have a behind the scenes tour of the Red Lion’s new hotel rooms the latest regeneration project taking shape in the area.

Peter Swallow, Chair of Destination Chesterfield said “This meeting was all about action, about what we have achieved since the launch in September, what we will deliver in the next 2 years and how local businesses as Champions will support these plans.”

Vic Risorto, a Chesterfield Champion and owner of Calabria, said “It was great to have the opportunity to feed in our ideas and discuss what we as local businesses can add to the project. This is an exciting time for Chesterfield and I am looking forward to working with Destination Chesterfield to deliver the campaigns”

Damian Dugdale, a Chesterfield Champion, and owner of the Red Lion said “This event gave Chesterfield Champions an exclusive preview of what we have planned at the Red Lion. Our development and the other regeneration projects around the town are all exciting additions to a changing Chesterfield.”

Images of the event can be viewed on the Destination Chesterfield facebook page

For further information on Chesterfield and the Chesterfield Champions Scheme visit www.chesterfield.co.uk  or follow us on twitter @chesterfielduk

Source:Destination Chesterfield

Destination Chesterfield has launched new facebook and twitter pages for Chesterfield.  Become a fan or follow for the latest news, events and special offers for Chesterfield.

• Become a fan of Chesterfield on Facebook

• Follow us on Twitter (@chesterfielduk)

• Sign up for our monthly emailer

Source:Destination Chesterfield

Dom Stevens has been appointed as Destination Chesterfield Manager, his role will be to manage the new Chesterfield brand and drive forward the Chesterfield Champions project.

Dom who was born in Chesterfield and grew up in Derbyshire was previously Destination Marketing Manager at marketing gloucester ltd.

Dom Stevens said “I am looking forward to working with local businesses to promote Chesterfield to the world.  The town is perfectly located and has a number of exciting regeneration projects making it an excellent place to invest, work, live and visit.”

For further information on Destination Chesterfield and the Chesterfield Champions contact 01246 207207 or email dominic.stevens@dncc.co.uk

Source:Destination Chesterfield

Local business leaders and Chesterfield Borough Council have announced their plans to help improve the economic prosperity of the town through a campaign to promote Chesterfield as a modern, contemporary destination. The ‘Destination Chesterfield’ project, funded through money from the European Regional Development Fund (ERDF), was launched today (Tuesday 28th September) to nearly 200 private and public sector organisations at the town’s new b2net football stadium.

The project has been driven by Chesterfield Borough Council and key local business people. It builds on existing achievements to deliver a new approach in promoting the town and Borough’s many assets and regeneration projects to further improve what Chesterfield has to offer. Funding has now been secured from the ERDF to deliver this new approach with the local business community playing a central role in its success.

The town, famous for its iconic Crooked Spire and markets, is attracting interest and investment from a number of key developers and its physical assets, along with its central location, rich heritage, and modernity of the place are all helping to build its confidence and vibrancy as a place to live, study, invest and visit.

Cllr Ray Russell, Leader of Chesterfield Borough Council said: “This is a project of strategic importance to the Borough.

No single organisation owns the place of Chesterfield. We all have a stake in its future and this project brings together public and private sectors to speak confidently about the place and what Chesterfield has to offer to business, investors and visitors.”

A variety of marketing materials have been produced to support the Destination Chesterfield project. These are available through the ‘Chesterfield Champions’ programme which encourages businesses to positively promote Chesterfield to help make the town more competitive, attract new investment and improve its offer.

Bolsterstone Group plc, one of the organisations behind the town’s largest regeneration project – ‘Chesterfield Waterside’ – has become one of the first Chesterfield Champions and Pete Swallow, Managing Director said: “It’s a very competitive time for places and businesses and it’s important for potential investors and visitors to understand what we have to offer so they can choose to come here.

The Destination Chesterfield project is a great opportunity for all organisations in the town to come together and share their part in promoting the Chesterfield story with more confidence and consistency, which will benefit the whole of the local economy in the longer term. We jumped at the chance to join and to influence how we promote ourselves.”

Source:Chesterfield Borough Council