Local manufacturer CBE+ has become the latest Apprentice Town Ambassador, aiming to boost the number of young people participating in apprenticeships in the Chesterfield area.
Apprenticeship Ambassadors are businesses and organisations which sign up to actively promote and celebrate apprenticeships in Chesterfield and their benefits in strengthening the workforce.
Chesterfield is the first town in the UK to declare itself an ‘Apprentice Town’, demonstrating a commitment to growing the careers of young people alongside the economy. Chesterfield Borough Council is at the forefront of the Apprentice Town initiative which, with support from Ambassadors, is raising awareness of apprenticeships and advocating cooperative working across the education, business and learning community.
CEO, Marie Cooper, said: “Becoming an apprentice town ambassador is important to the future of Chesterfield and for the manufacturing industry in general. Failure to address the constant need to feed new people through a business and train them with job specific skills has led to a skill gap which has caused problems in the sector in the past. Therefore, initiatives like this are so important to bridge the gap between education and the business sector and is why we are proud to be a part of them.”
CBE+ have multiple apprentices on the shop floor studying mechanical engineering, as well as office apprentices in production, marketing and finance. When their course is finished, the business has a fully trained member of staff with both experience and the appropriate qualifications.
This decision is an extension to CBE+ becoming a cornerstone business in January 2020 to support the North East Derbyshire District Council to strengthen the area and ensure it is a great place to live and work.
Marie continued “Ten years ago, we were instigators in setting up a successful apprenticeship programme and have since worked with schools, colleges and young people to help them develop and enhance their employability skills. We believe the key to this was engaging with them on projects, recognising their strengths and how experiences develop certain strengths like confidence, resilience and commitment.”
“Most of the young people we have met, do not know what they want to do because they do not know the extent of what careers are available and are not fed the ideas which should inspire them to take a certain path. They can only get so much career advice from within schools and parents, so it is up to us as businesses to showcase what those opportunities are, to engage with them, talk to them and show them.”
Click here to find out more about the Apprentice Town initiative