Ashgate Hospice is inviting the North Derbyshire community to turn pink in October to help fund and raise awareness of its care.
The hospice will host its first Go Pink for Ashgate week fundraiser between 10th and 16th October.
Families, schools and organisations are encouraged to organise their own pink themed fundraising event or initiative and help the charity raise much-needed funds so it can continue to support patients and their loved ones.
Rachel Broughton, Community Fundraiser at Ashgate Hospice, said: “Our Go Pink for Ashgate week is finally here and we’re inviting people, schools and organisations across North Derbyshire to join us!
“Can you wear something pink or hold a pink themed event and show your support in return for a donation to the hospice?
“Why not dress as a pink flamingo or wear pink bunny ears to work – do whatever you wish!
“Please reach out to us if you’d be interested in being involved; your support will fund the £8 million needed to provide our care each year.”
Go Pink for Ashgate Week will coincide with Hospice Care Week, which is spearheaded by national charity Hospice UK.
Supporters taking part will help provide care for families like Dale Pashley’s, after his dad, Gordon Pashley, died last year, three days before Christmas.
Gordon, from Creswell, was just 69 years old and had been diagnosed with a rectal tumour.
He received symptom management at the hospice’s Inpatient Unit before being cared for by the Palliative Care Specialist Nurses at his home, where he died in “peace and comfort” with family by his side.
Dale, an Assistant Nurse Practitioner for the NHS, is so “grateful” his family received the support of Ashgate.
The 37-year-old, from Shirebrook, added: “The care my dad and our family received from Ashgate Hospice was just outstanding.
“All the staff always went above and beyond and showed us so much care, compassion, commitment and courtesy to us all during a very difficult time.
“Ashgate is a comfortable relaxing environment for the patient, and nothing was ever too much trouble.
“Dad’s wish was to stay at home with my mum Elizabeth and the rest of our family; with the support of the hospice, we were able to fulfil his wish.”
Among the hospice’s supporters already on board include Chesterfield clothing shop Blanc & Blanc Occasions, which will be dressing their windows in pink to celebrate.
On Friday 14th October from 10am, they will be holding ‘Pink Fizz Friday’, offering up to 70% off selected lines with refreshments, including Pink Fizz, available for a donation to Ashgate Hospice.
Join in with the fun by using #GoPinkForAshgate on social media.
To find out more about how you join in with the Go Pink for Ashgate week celebrations go to https://ashgatehospice.org.uk/go-pink
Ashgate Hospice supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.