Marketing Peak District and Derbyshire, the area’s official tourist board, is producing a new marketing video to showcase the area, and are asking for submissions from local businesses.
Local tourism and hospitality businesses are invited to film and submit clips, telling visitors all the reasons why the Peak District & Derbyshire is the perfect place for a UK ‘staycation’.
The marketing video will be part of the new ‘Time to…’ campaign by Marketing Peak District & Derbyshire, which shines a spotlight on the warm welcome that awaits guests to the Peak District and Derbyshire, whilst showcasing the extra safety measures that businesses have put in place in order to reopen responsibly.
The ‘Time to…’ campaign will be supported across Visit Peak District & Derbyshire’s digital channels and on social media. Local businesses will be encouraged to create their own images using the campaign taglines which include ‘Time to Plan’, ‘Time to Discover’ and ‘Time to Recharge’.
Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “The industry has been hard hit by the COVID-19 pandemic but our passionate, caring and resilient tourism businesses have worked exceptionally hard to put all the right measures in place to ensure we can warmly welcome visitors back.”
Here are some examples of what companies might say in a clip:
If you’re an activity provider you might say things like…”Our gritstone edges”, “The heights”, “Our natural landscapes”, “The bridleways”.
If you’re an accommodation provider you might say things like…”The comfort”, “Our rooms with a view”, “Our warm welcome”, “The cosy nights in”.
If you’re an attraction you might say something like… “Our friendly guides”, “The memorable experience”, “Our unique days out”.
The deadline for submitting videos is 11am on Monday 27th July.
A new beauty salon, Skin & Tonic, is now open on Chesterfield’s Sheffield Road, after unavoidable delays due to the coronavirus pandemic.
The beauty rooms were originally due to open on the 24th March, the date that lockdown began, meaning that the opening had to be postponed until the government advice allowed.
Owner Emma Watson has over 10 years’ experience in the beauty industry, after gaining her BTEC National Diploma in Beauty Therapy Sciences from Chesterfield College in 2010.
Emma has previously worked at Leicestershire’s luxury Ragdale Hall Spa, as well as working for L’Oreal on national campaigns, before relocating back to her hometown of Chesterfield.
Emma, who is also a member of the British Association of Beauty Therapy and Cosmetology, said: “I believe it’s important to ‘be your own kind of beautiful’. I specialise in skincare and it’s my absolute passion, it’s your body’s biggest organ so you must look after it!”
“During my career, I have learned expert skincare techniques by training with top brands such as Elemis, Decléor, Carita, Crystal Clear and Clarins. I learned nail techniques with Leighton Denny, O.P.I., CND Shellac and The Gel Bottle, tanning with Fake Bake and trained inSpa Find and Base Formula body treatments allowing me to offer such a wide range of services.”
Emma added: “I look forward to bringing my skill, knowledge and experience to a new and exciting business venture. I am excited to welcome you with wide open arms to my little haven, not far from the centre of Chesterfield.”
Skin & Tonic offer waxing for both men and women, manicures, pedicures, gel nails, lash and brow treatments, skincare and facial services, massages, and more.
Chatsworth House, one of Britain’s best loved visitor attractions, will reopen to the public on Monday 27 July for the first time this year.
While the Duke and Duchess of Devonshire have continued to live at their Derbyshire home, the planned public opening of the house, garden and farmyard in March was postponed due to the coronavirus pandemic.
Having put in place stringent safety measures including significantly reducing the number of tickets available each day, requiring all visitors to book tickets in advance for a specific arrival time, a one way visitor route and a raft of new cleaning procedures, Chatsworth will soon welcome back visitors to the house, which will be open from 10.30am to 5.00pm daily.
Over the past month, Chatsworth has been undertaking a carefully considered phased reopening of the estate, including the garden, shops and restaurants. The farmyard and adventure playground remains closed, with plans currently being developed to enable its safe reopening at a later date.
Visitors will once again be able to enjoy the splendour of the Painted Hall with its spectacular ceiling by Louis Laguerre; the Great Dining Room for entertaining the great and the good; the Chapel that has witnessed the christenings and marriages of the Devonshire dynasty over the centuries; the magnificent Sculpture Gallery, once the grandest private sculpture gallery in Europe; the State Rooms and much more.
Sally Ambrose, Head of Visitor Experience: “We’re delighted to open the doors again, the house really comes alive when visitors are there to enjoy all of its treasures.
“Our number one priority remains the health and wellbeing of our visitors and staff, so we’ve implemented a number of new safety measures, including limiting the number of visitors each day, with bookings only available in advance, to ensure our visitors and staff can practise safe social distancing.”
Chatsworth’s garden reopened in late June with a display of more than 50,000 new flowering perennials, shrubs and trees as well as a huge, new stone sculpture called Natural Course by the artist Laura Ellen Bacon. Open for pre-booked visits from 10.30am to 6pm every day, the garden is currently undergoing its biggest transformation for nearly 200 years with previously underdeveloped areas opening up across its 105 acres.
The house opening is the latest part of the phased reopening plan that Chatsworth has put in place. It follows the garden, car parks, restaurants, shops and the installation of temporary toilet facilities, to enable visitors to access the estate’s surrounding parkland. As an essential food outlet, the estate farm shop in nearby Pilsley has remained open to the public during the pandemic and has also been delivering food supplies to vulnerable households in the local area.
Chatsworth House supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.
Chesterfield Borough Council is delighted to be able to welcome local children back to Princess Street play area, bringing a world of imagination play zone to Brimington.
The play area, which cost more than £50,000 to install, was officially re-opened on Wednesday 15 July by local Councillors Tricia Gilby, Terry Gilby and Stuart Brittain, alongside children from Henry Bradley Infant School, Brimington, who were on hand to try out the new play equipment.
Councillor Tricia Gilby, Leader of Chesterfield Borough Council, said: “Investing in the borough’s play areas is so important. They provide a place for families to socialise and for children and young people to play together and get closer to nature.”
“We have worked closely with our funding partners to help deliver this fantastic new play area at Princess Street. I hope that local residents will create lots of great memories in this space for many years to come.”
Work on the site began in May 2020 and the play area has seen a complete transformation with new equipment and new surfaces installed. The new Princess Street Play Area has been purposely designed, with input from pupils at Henry Bradley Infant School, to provide a selection of equipment for all ages including a small play tower for young children, multiple swing sets, balance bars, roundabouts and much more, which will open a world of imagination to local children.
The funding for the new play equipment was provided by a Viridor Credits grant of £47,000 and a £7,500 grant from the Derbyshire County Council Community Programme Initiative. Installation was organised by Chesterfield Borough Council.
Following the Government’s direction that play areas and outdoor gyms could re-open, the council has been working hard to safely re-open all of its facilities. A number of measures have been introduced to ensure that everyone can have a safe and enjoyable time when visiting, whilst still maintaining social distancing.
It has been confirmed that plans are underway for this year’s Well Dressing display and the popular Christmas Tree Festival, both of which take place at Chesterfield’s Crooked Spire Church.
Reverend Patrick Coleman said: “I can share the wonderful news that we are definitely planning to hold both the Well Dressing and the Christmas Tree Festival this year. There will need to be careful access control for viewing of the Well Dressing, and we are planning a free online booking system for the Christmas Tree Festival, so that in both cases we can make sure that hygiene and distancing measures are kept in place.”
He added: “At present, singing is still completely forbidden, so no announcements on Carol Services just yet. These events will certainly feel a little different but we owe it to all the people who value the Crooked Spire, and its presence and contribution to the town’s life, to try and make a go of these things even under present conditions.”
The Well Dressing is planned from August 29th to September 6th, with details of this year’s theme yet to be announced.
Well dressing is an ancient custom unique to Derbyshire. Chesterfield began well dressing in 1864 when the Town Pump in Market Place was decorated after a very dry summer. The custom died out, but was revived in 1991 when a well was dressed as part of an exhibition about Derbyshire traditions.
A well dressing takes up to 7 days of work, by a whole team of people, to finish. It will only last about a week before the clay dries and cracks and the flowers fade, then it’s taken down and the boards stored away – until next year.
The Festival of Christmas Trees is due to take place between for 14th and 29th November, with further details to be confirmed closer to the time.
The Cooked Spire is the largest church in Derbyshire and each year it is filled to overflowing with more than 100 Christmas trees decorated by local people, groups and shops, from WIs to scout and guide groups, from schools to high street stores, from accountants to Chesterfield Museum and many more besides.
The Chesterfield Canal Trust has submitted a planning application for the restoration of the remainder of the canal within Chesterfield. This covers the 1.6 miles from Staveley to the edge of Renishaw.
The application can be viewed on Chesterfield Borough Council’s planning website here.
The route is mostly through open countryside. Part of it sits on the Staveley Puddlebank which is an embankment running for nearly half a mile across the Doe Lea river valley. The canal will cross the river on a 37m long aqueduct.
When it is finished, the canal towpath will provide a delightful walking and cycling route which will link up with the Trans-Pennine Trail, the Arkwright Trail and the Norbriggs Cutting Trail.
The volunteers from the Trust will build another lock at Staveley to complement Staveley Town Lock which they built a few years ago. Altogether the Trust has spent well over £200,000 on its work on this site. Derbyshire County Council’s Reclamation Department has also sunk considerable funds into the project which, along with the Loop Road, has transformed the area.
The canal is integral to the local landscape and the Trust is discussing how the restoration is central to the vision for Staveley currently being developed as part of the Towns Fund. Staveley is one of 101 towns allocated up to £25m each to support capital regeneration projects, and the Trust believes that this application should be one of the chosen projects.
Staveley Puddlebank, May 1970
The Trust was planning to start restoration work at Renishaw on a further kilometre of canal, working with volunteers, however the Covid-19 situation has paused all work. The hope is that this work can start in the autumn. When both sections are complete, they will extend the canal within Derbyshire by 2.5 miles.
In 1989, twenty miles of the Chesterfield Canal lay derelict between Worksop and Chesterfield. Since then 12 miles and 34 locks have been restored. 3 new locks and 11 bridges have been built plus 2 marinas. Just over eight miles remain to be completed and this planning application covers 20% of that distance. This is the next step in the Trust’s campaign to complete the restoration of the canal by 2027, which will be the 250th Anniversary of its opening.
Rod Auton, Chesterfield Canal Trust Publicity Officer said: “When this planning application has been approved and the work has been done, it will give 1.6 miles more canal to Chesterfield and open up a new walking and cycling route that will include the 37m long Doe Lea aqueduct. With the Avant Homes development at Waterside, the proposed new garden village on the old Staveley Works site and the eventual development at Staveley Town Basin, the next few years will see a total transformation of the canal”.
Dom Stevens, Destination Chesterfield Manager added: “It’s excellent news that the restoration of Chesterfield Canal is moving forward at pace. The canal has played a role in Chesterfield’s economy for centuries. Where once it was a vital transport route it is now forming an important part of Chesterfield’s tourism offering. It offers exciting prospects for the town to further grow its overnight visitor economy.”
Chesterfield Canal Trust supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.
Please note these images were taken prior to the coronavirus pandemic.
Chesterfield FC Community Trust’s plans for summer delivery in 2020 have been outlined, with a return of the popular Spireites Sports Club and Girls Camp at St Mary’s Catholic High School.
Sessions will be socially distanced and follow all government guidelines. The Trust’s Saturday Morning Club has returned and enabled staff to deliver to smaller groups and trial temperature checks, hand sanitiser provision, the cleaning of equipment and enforce a one-way system around the venue.
The Trust’s head of sport and activities, Keith Jackson, said: “The safety of our participants is the number one priority, along with adhering to all government advice. Thereafter, we’ve been planning socially distanced delivery that will enable competitions and fun activities – the things that are the main ingredients of the Sports Club and always will be.”
The Trust has linked up with Dancedaze as part of their Spireites Schools Partnership and the leading street dance choreographers will be delivering ‘TikTok Tuesdays’ as part of the week-long clubs.
“We continue to look for new ways of creating engaging and exciting ways of making happy memories – TikTok is a hugely popular app and I’m sure learning the moves to the dances will be entertaining for everyone,” said Keith.
Additional safety measures put in place include extra staff for temperature checks, new equipment including footballs and cones, hand sanitiser breaks, equipment cleaning breaks and having smaller groups when delivering, all aimed at making the sessions as safe as possible.
The Sports Hall will be measured out for participants to have their own 2m space to keep their bags and personal equipment safe and all delivery will take place on the field.
New risk assessments have been produced along with the aforementioned changes, ensuring all safety guidelines are met.
Keith added: “Our coaches love to be on the grass as much as possible ordinarily, so whilst this decision is taken with safety in mind, it’s our preferred choice to deliver outdoors.”
Find out more about the Chesterfield FC Community Trust summer events below:
Chesterfield Borough Council and Plastic Free Chesterfield are asking local residents to think about the planet when wearing a face covering and encouraging more people to choose reusable solutions, rather than single use facemasks which are not biodegradable and not recyclable.
Since the start of the Covid-19 pandemic, sales of single-use facemasks have risen with many of these ending up polluting our streets and washing into our oceans.
According to an analysis by scientists at University College London, if every person in the UK used one single use facemask each day for a year, an extra 66,000 tonnes of contaminated plastic waste would be created. It would therefore greatly help our planet if people chose to re-use and wear reusable facemasks instead.
Councillor Amanda Serjeant, Deputy Leader of the council, said: “We all understand that wearing facemasks is important to help protect each other and prevent the spread of Covid-19, especially in enclosed spaces.”
“Single use facemasks are often made from layers of plastic and if not disposed of properly may end up polluting our streets and oceans.”
“As part of the council’s climate change commitments, we’ve been asking everyone to consider what they can reduce, reuse or recycle. Choosing a reusable facemask is one important way that we as individuals can make a difference and help to tackle climate change.”
A number of Chesterfield businesses are also keen to reduce the use of single-use plastics, and are now accepting reusable and refillable containers.
Zero-waste business, Steph’s Sustainable Stuff, a regular on Chesterfield Market, have just started offering food refills such as pasta, rice, beans and cereals, on-top of providing refills on cleaning and hair care products.
Business owner, Steph Mannion said: “People will be really excited to hear that bringing their own container to refill at my stall is even safer than going to the supermarket. Your containers will only be handled by you, thus reducing any risk of infection. By bringing your own containers, you’re helping the planet as well as your family.”
Lottie’s Sandwich Bar on Saltergate offers a discount if you bring in your own reusable coffee cup. Business owner, Charlotte Mitchell-Fox, said “Small businesses have just as much a responsibility to protect our planet as larger companies.”
Newly opened cafe, El Cafe Verde on Sheffield Road, offers a 20p discount if you bring in your own reusable coffee cup, with further discount for key workers. Business owners, Gemma Hannan and daughter, said: “Coronavirus won’t be around forever but we are hoping our planet will”.
For anyone looking to purchase a reusable face mask, a list of local businesses selling them can also be found on the Plastic Free Chesterfield website here.
Greg Hewitt, Community Lead at Plastic Free Chesterfield said: “We are keen to provide assurance to Chesterfield businesses and the public that reusables and refillables can be safe during this time. To help with this, we’re hosting an online meeting with Rachel Yates of environmental charity Surfers Against Sewage on Wednesday 15th July at 7 pm.” Click here to find out more.
Using a washable, reusable face covering not only helps to reduce the amount of single-use plastic waste being created, it also means that supplies of clinical standard facemasks remain available for NHS staff and other key workers.
A reusable face covering can be as simple as a scarf or bandana that ties behind the head or one that you have made at home. There are many patterns available online. These can then be washed at 60 degrees so ready to use again.
Guidance suggests that if you can, you should wear a face covering in enclosed public spaces where it is difficult to maintain safe social distancing to help control the spread of Covid-19. They are compulsory on public transport.
The council is also urging those who do wear a single use facemask to dispose of these responsibly by placing them in a bin.
Chesterfield Borough Council has announced the re-opening of the borough’s play areas and outdoor gyms.
Following the Government’s direction that play areas and outdoor gyms could re-open, the council has been working hard to safely re-open these facilities. A number of measures have been introduced to ensure that everyone can have a safe and enjoyable time when visiting, whilst still maintaining social distancing.
Councillor Jill Mannion-Brunt, cabinet member for health and wellbeing, said: “We have some great outdoor spaces in the borough, including our play areas and outdoor gyms, and with the school holidays coming up soon I would encourage residents to enjoy these facilities again now lockdown measures are beginning to ease.”
“Steps have been taken at some play areas to support social distancing and I would ask everyone to follow the safety guidelines displayed on signs at each of our outdoor spaces. Please do look after yourselves and your families.”
Adults accompanying children to the play areas should be limited to one per household to allow more children to use the equipment, and we would encourage families to come back later if play areas are busy.
To help control the spread of Coronavirus, the council is also requesting that all visitors wash their hands or use anti-bacterial gel before and after using the play or outdoor gym equipment.
The government’s green light for the hospitality industry to re-open from 4th July was, I felt, the most significant indication to date that the country is slowly beginning its journey back to normality and recovery.
Despite the events of these past few months there is reason for the town to be hopeful about its prospects for a speedy recovery, not least the fact that we have the beautiful Peak District on our doorstep.
With foreign travel still restricted, many Brits are now looking to the UK for their next holiday and this was borne out by the recent rush in respect of bookings. Apparently, within 24 hours of the Prime Minister giving people the green light to go on holiday, holiday homes, hotels, B&Bs and campsites in England saw record demand.
The Peak District is one of the UK’s most visited national parks and with more people anticipated to head to the Peak District this summer, this is a great opportunity for Chesterfield to benefit from the additional influx of visitors.
Mam Tor in the Peak District – Visit Peak District & Derbyshire
Tourism already contributes more than £175 million a year to the Chesterfield economy.
However, the Town can benefit further if we convert day visitors into overnight stays.
We have a plethora of accommodation right here in Chesterfield, from award-winning 4-star hotels and boutique B&Bs to budget hotel chains and camping and caravan sites. The Town also has excellent transport links to both the Peak District and major cities like Sheffield, Nottingham and Derby. We can offer holidaymakers the best of all worlds- a town, city and countryside break!
Stephenson Tea And Coffee House with luxury Bed and Breakfast is located in Chesterfield town centre
But, whether a day tripper or an overnight stayer, our friendly welcome is more important than ever in this age of social distancing. This what has always marked us out from other towns and cities and will stand us in good stead in our post COVID-19 recovery.
Everyone can play a role in boosting tourism in the area, by talking up the town on your social media accounts and encourage people to visit and stay. More importantly, continue to extend a warm welcome to everyone who visits the town and be a part of Chesterfield’s lockdown recovery.
A host of local attractions, pubs, restaurants and accommodation providers have joined forces to welcome visitors back to the Peak District and Derbyshire in a new marketing campaign video.
Released to mark the reopening of the tourism and hospitality sector on 4 July, the ‘Time to…’ video (below) shines a spotlight on the warm welcome that awaits guests to the Peak District and Derbyshire, whilst showcasing the extra safety measures that businesses have put in place in order to reopen responsibly.
In behind-the-scenes shots businesses are shown setting tables, cleaning premises and implementing social distancing guidelines, before coming together in a show of solidarity to announce ‘We’re Good To Go’ – highlighting how the sector is adhering to the national industry standards introduced by VisitEngland.
The video signals the start of Marketing Peak District & Derbyshire’s ‘Time to…’ digital marketing campaign which aims to inspire visitors to book a break in the area – helping to kick-start the area’s £2.3 billion tourism industry, which supports over 30,000 local jobs.
Visitors are encouraged to plan their trip on the ‘Time to…’ webpage at www.visitpeakdistrict.com/inspiration/time-to, and to look out for the official ‘We’re Good To Go’ mark which means that businesses are adhering to the appropriate Government and public health guidance.
The ‘Time to…’ campaign will be supported across Visit Peak District & Derbyshire’s digital channels and on social media. Local businesses will be encouraged to create their own images using the campaign taglines which include ‘Time to Plan’, ‘Time to Discover’ and ‘Time to Recharge’.
Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, says: “We’re delighted to mark the reopening of the tourism and hospitality sector with the launch of our ‘Time to…’ campaign. The industry has been hard hit by the COVID-19 pandemic but our passionate, caring and resilient tourism businesses have worked exceptionally hard to put all the right measures in place to ensure we can warmly welcome visitors back.”
“This is just the beginning of our phased, gradual reopening and now our priority is to ensure that people are able to visit and enjoy our glorious destination in a responsible way; respecting our local communities and the landscape around us.”
“Whilst restrictions have been eased, not all businesses are open and there are many different measures in place, so we’re continuing to ask visitors to be patient, to plan ahead and to book in advance so you ‘Know Before You Go’. We hope visitors and residents alike will be inspired to enjoy our wonderful tourism offer and in turn, help businesses to successfully get back on their feet.”
Councillor Kate Sarvent, Cabinet Member for Town Centres and Visitor Economy, said: “We know that many of you will have spent the past few months shopping online, but now is your chance to come back and visit Chesterfield town centre, indulge in some retail therapy, socialise and support Chesterfield businesses.”
“The town centre has so much to offer. From national retailers to small independent stores and of course our outdoor market and Market Hall, there really is something for everyone.”
“We’ve put a number of measures in place around the town centre to help keep you safe when visiting and we politely request that you follow the advice on signage, follow floor markings and respect any queuing systems.”
Cllr Barry Lewis, Leader of Derbyshire County Council, says: “The tourism and hospitality industry is vital to the Derbyshire economy and plays a key role in making Derbyshire a popular attraction for visitors from far and wide.”
“We look forward to seeing people return, but it’s important we all follow the new measures put in place. The safety of staff, visitors and Derbyshire residents remains our number one priority. By acting responsibly and remaining vigilant we can help businesses get back on their feet and ensure visitors to our county get the true Derbyshire experience.”
In addition, Marketing Peak District and Derbyshire has launched a ‘Respect, Protect, Enjoy’ visitor charter which highlights the positive steps that people can take in order to enjoy the area responsibly: www.visitpeakdistrict.com/explore/respect-protect-enjoy.
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