Made in Chesterfield

SME support launched to STEM sector at Made in Chesterfield

The University of Derby has revealed a refreshed package of SME support to ‘strength the capability of businesses in Chesterfield and the surrounding region, with access to research and expertise that can help foster innovation.’

The support was unveiled to businesses at Barrow Hill Roundhouse at the launch of Made in Chesterfield (20 November). It follows the recent announcement that the Spanish train manufacturer Talgo has established its new head office in Chesterfield and in 2034 the town will get an HS2 station.

Speaking at the event Professor Warren Manning, Pro Vice-Chancellor and Dean of the College of Engineering and Technology, said: “We want the East Midlands to grow, innovate and improve productivity in order to meet the opportunities that HS2 and the wider rail industry will bring to the region.

“We need 6,000 extra workers in Sheffield City Region (SCR) and D2N2 to deliver HS2 and a key part of that is upskilling existing workers in digital skills.

“The University of Derby is committed to supporting business growth amongst SMEs so that they can take full advantage of the opportunities the rail sector and wider supply chains presents to them.”

Responding to the skills shortage reported by companies operating in the STEM (science, technology, engineering, and mathematics) sector, the Made in Chesterfield campaign has been established in the borough to bring together education providers and businesses to ensure local young talent is aware of the myriad of STEM jobs and careers available.

Sponsored by University of Derby, Made in Chesterfield is co-ordinated by Destination Chesterfield in partnership with Derbyshire Education Business Partnership. It is also run in partnership with MSE Hiller, United Cast Bar Ltd, NatWest and Placing Futures and also supported by businesses operating in the sector.

The University of Derby is offering SMEs in the region a range of business support services and people development programmes to help drive operational improvement and growth. The support is delivered through University of Derby with funding from the European Regional Development Fund (ERDF).

Launched in 2015 in response to manufacturing and engineering companies in the north Derbyshire town reporting long term recruitment difficulties, the annual Made in Chesterfield campaign has been instrumental in raising awareness of careers in the sector with 3,000 students reached since the campaign began.

Employers in the sector are offering school leavers a variety of opportunities, including apprenticeships, degree apprenticeships and graduate training schemes.

Ivan Fomin, Destination Chesterfield board member responsible for manufacturing and engineering in the borough, commented on the importance of attracting young people to companies operating within Chesterfield’s STEM sector. He said: “With HS2 on the horizon and Talgo’s recent investment in the town, there is a huge opportunity for the region to become recognised as an international centre of rail research and innovation.

“Made in Chesterfield is playing an instrumental role in bringing together education providers and businesses to ensure local young talent is aware of the myriad of STEM jobs and careers available here.”

To find out more about Made in Chesterfield and discover how your business can get involved, please visit https://www.chesterfield.co.uk/made/.

Made in Chesterfield Launch 2019

Posted in Business, Home, Made in Chesterfield

Chesterfield manufacturer expands

Pronto Industrial Paints in Chesterfield has expanded the size of its Holmewood premises for the second time this year after acquiring an adjoining one-acre site.

A £575,000 funding package from NatWest was used to  purchase the land and an empty workshop at its Stainsby Close site, growing it to three acres. Over the next 12 months, the site will be transformed into a training academy, allowing the firm to educate both customers and apprentices on the use of its specialist paints, including compliant coatings, one coat systems and CV systems.

The funding will also support the purchase of new machinery in the main factory to enable Pronto Industrial Paints to increase its production capacity in 2020. The investment will create 10 new jobs, which will increase the size of its staff base to 49 employees.

David Beckford, Managing Director at Pronto Industrial Paints, said: “We are committed to investing in the future of our business by expanding our premises and machinery assets, but also investing in the future of others by educating customers and apprentices on how to use our paints.

“As we transform our expanded premises into a training centre, we are keen to partner with local colleges and support a recognised apprenticeship scheme for Industrial Applicators that will set young people up for a future career in the industry. With the support of NatWest, we look forward to incorporating our additional acre-site into our current premises and renovating it into a fit-for-purpose academy.”

Founded in 1989, Pronto Industrial Paints is a family-run manufacturer of high technology surface coatings, supplying commercial partners and clients with paints specific to their exact needs. The business has doubled in size over the last 10 years and the aim is to continue this growth and double the size of the business again over the next 10 years.

Pronto Industrial Paint

Posted in About Chesterfield, Apprentice Town, Business, Development, Home, Made in Chesterfield

Outwood Academy students launch Made in Chesterfield’s new schools’ programme

Students from Outwood Academy Newbold have kicked off the first of a year-long programme of Made in Chesterfield events which are designed to introduce young people to careers in the manufacturing, engineering, science and technology industries in the town.

Seven A Level Chemistry students from the school visited Aztec Oils in Bolsover to learn about the company, wider industry and career opportunities available. The students had a tour of the manufacturing facility with particular emphasis on the laboratory where Aztec Oils carries out extensive quality control procedures as well as Research and Development into new products.

Aztec Oils is one of a number of companies operating in the town’s STEM (science, technology, engineering, and mathematics) sector that have signed up to the Made in Chesterfield.

Launched in 2015 in response to companies in the sector reporting long term recruitment difficulties, Made in Chesterfield has been instrumental in raising awareness of careers in the sector with 3,000 students reached since the campaign began.

As part of the year-long campaign, which is co-ordinated by Destination Chesterfield in partnership with Derbyshire Education Business Partnership, a number of companies in the sector will be following Aztec Oils; lead and hosting hands-on tours of their sites and going into schools to meet students and give talks.

Mark Lord, Managing Director of Aztec Oils, commented: We welcome the opportunity to partner with local education establishments to bridge the gap between learning and workplace environments. Aztec Oils is a rapidly growing company and we recognise the real need to encourage youngsters to consider a career in manufacturing.  By showcasing the company, we hope to demonstrate what great opportunities there are for well-paid, long term employment with good prospects for career development.”

Kirsty Beggar, a Chemistry teacher at Outwood Academy Newbold who led the trip to Aztec oils commented: “Trips like these really benefit our students. It gives them a chance to see some real-life application of what they learn in their textbook. When they are going through what they’ve learnt and are revising it, they’ll think of this visit to Aztec Oils, what goes on in the labs and what the industry is about.”

All primary and secondary schools throughout North East Derbyshire are being encouraged to sign up to the campaign and discover the opportunities in the sector available to current and future school leavers. Employers in the sector are offering school leavers a variety of opportunities, including apprenticeships, degree apprenticeships and graduate training scheme.

Ivan Fomin, Destination Chesterfield board member responsible for manufacturing and engineering in the borough, highlighted the importance of attracting young people to companies operating within Chesterfield’s STEM sector. He said: “With HS2 on the horizon and Talgo’s recent investment in the town, there is the opportunity for the region to become recognised as an international centre of rail research and innovation.

“Made in Chesterfield is playing an instrumental role in bringing together education providers and businesses to ensure local young talent is aware of the myriad of STEM jobs and careers available here.”

Charlotte Land, STEM Ambassador Hub Manager at DEBP, added: “The Made in Chesterfield programme is a brilliant opportunity for young people and teachers to gain an insight into the amazing companies on their doorstep.  DEBP work with employers to develop their programme offer and introduce them to local schools.

“The programme is an essential part of our work as a STEM Ambassador Hub to bridge the STEM skills gap through challenging perceptions of engineering and manufacturing by introducing young people to positive role models and work environments.”

Sponsored by University of Derby, the 2019/20 Made in Chesterfield campaign was officially launched at Barrow Hill Roundhouse in November following news that Spanish train manufacturer Talgo has established its UK head office at the facility. At the event, plans were also unveiled for an innovation centre which Talgo has plans to build on land at Barrow Hill Roundhouse.

In addition to the University of Derby, Made in Chesterfield is also run in partnership with MSE Hiller, United Cast Bar Ltd, NatWest and Placing Futures.

To find out more about Made in Chesterfield and discover how your school can get involved, please visit https://www.chesterfield.co.uk/made/.

Outlook Academy at Aztec Oils - Made in Chesterfield

Posted in About Chesterfield, Apprentice Town, Home, Made in Chesterfield

Former Chesterfield magistrates court sold for residential conversion

The Grade II-listed former magistrates court in Chesterfield has been sold for residential conversion following a deal by Innes England.

ARC Vantage, who specialise in residential conversion and are experienced in refurbishing listed buildings, bought Knightsbridge Court for an undisclosed sum.

Knightsbridge Court is centrally located in the town between Rose Hill and West Bars. Set within 1.1 acres, it has been granted planning permission for 30 apartments over three floors.

Designed by Professor Joseph Stanley Allen, a renowned architect, planner and academic, the property was completed in 1956 and was listed in 1998. It was used as Chesterfield’s Magistrates Court until the court moved to a new building on Tapton Lane.

Chris Wright, Associate Director at Innes England, said: “Knightsbridge Court has been empty for a number of years and had sadly become the target for vandalism and fallen into disrepair.”

“This deal will see the building being brought back into use and bring employment opportunities for local people during the construction.”

“The conversion will not only deliver much-needed housing to Chesterfield but also safeguard the future of this landmark building.”

Adam Cavell, Director at ARC Vantage Limited, said: “This is an exciting project for ARC Vantage. As developers, we are highly motivated in the regeneration and restoration of Listed Buildings and relishing the opportunity to restore this building to its former glory.”

“We also understand the need for high quality, inner city housing stock. It is our aim to deliver premium city living to the market next year.”

Posted in About Chesterfield, Business, Celebrate Chesterfield, Development, Home, Made in Chesterfield

Tenders invited from local business support specialists

A procurement opportunity has arisen for a bank of high growth business support specialists to supply 1-2-1 business advice and workshops to businesses and entrepreneurs in the Sheffield City Region (SCR).

Tenderers should have extensive experience and or technical expertise in delivering high growth business support in one of the following disciplines:

  • Legal, HR and Health and Safety
  • Finance, IT and Risk Management
  • Sales and Marketing

ScaleUp 360 brings together a consortium of expert business partners from across the SCR to deliver on a tailored scale-up support programme designed to provide the inspirational advice and support that businesses and entrepreneurs need in order to sustainably scale their ventures and become investment ready.

The consortium comprises East Midlands Chamber; Doncaster Chamber; Barnsley Business Village; and Sheffield Hallam University.

The project is receiving funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

The deadline to apply is 4pm on 6th December 2019. Applications can be made here.

Building an Effective Team, Successful Communication and Engagement

Posted in About Chesterfield, Business, Celebrate Chesterfield, Destination Chesterfield, Development, Home, Made in Chesterfield

Winners of Derbyshire Times Business Excellence Awards 2019 announced

The winners of the Derbyshire Times Business Excellence Awards 2019 have been announced, with local company O’Connor & Co Removals named 2019 Business of the Year.

The awards ceremony took place at Chesterfield’s Casa Hotel on Thursday 14th November and honoured the very best of trade and commerce in the area, as well as recognising the outstanding contribution of local business leaders and entrepreneurs.

Chesterfield’s Fairplay, a children’s charity that supports children and young people with disabilities and their families, was named Charity of the Year.

The Derbsyhire Times website states: “Our awards attract a wide range of entries from across all sectors from both small and larger organisations. But the winners all have one thing in common – they are truly excellent at what they do and have proved this by winning a Derbyshire Times Business Excellence Award.”

The headline sponsors for the Derbyshire Times Business Excellence Awards 2019 were Global Brands & Casa Hotels.

A full list of winners can be found below.

Winners

Innovation Award
Winner: Jane-Louise Photography UK
Shortlisted: UK Asbestos Training Association

Community Contribution
Winner: Men-Talk
Shortlisted: Move with Mumma, Bookworms

Customer Service Award
Winner: O’Connor & Co Removals Limited
Shortlisted: Casa Hotel, Dales and Peaks, Morley Hayes

Apprentice of the Year
Winner: Millie Walker – Auto Windscreens/ Markerstudy Group
Shortlisted: Carrie Price – KT Hair Academy for NJUK and Megan Thompson – Van Dyk by Wildes

Independent Retailer of the Year
Winner: Adorn Jewellers of Chesterfield
Shortlisted: OhSoBoss, Timeless Life Casting & Keepsakes

Leisure and Lifestyle
Winner: Morley Hayes
Shortlisted: Casa Hotel, Matlock Farm Park and Peak Edge Hotel & Red Lion Pub and Restaurant

New Business of the Year
Winner: Edwards Employment Solutions
Shortlisted: Jane – Louise Photography UK, O’Connor & Co Removals Ltd, Timeless Life Casting & Keepsakes

Professional Services Award:
Winner: BHP
Shortlisted: Dales and Peaks, Mortgage 1st, Shorts

Small Business of the Year: 
Winner: Dales and Peaks
Shortlisted: Dawson Radford Solicitors, Moss Valley Fine Meats, Recruit 2 You Ltd, The Accountancy Recruitment Group

Excellence in Manufacturing
Winner: Moss Valley Fine Meats
Shortlisted: H D Sharman Limited

Charity of the Year
Winner: Fairplay
Shortlisted: Nenna Kind

Business Person of the Year:
Winner: Peter Botham – Shed Grounds Maintenance Ltd
Shortlisted: Jon Stones – Mortgage 1st and Tom Currey – Dales and Peaks

People Development Award
Winner: Banner Jones

Lifetime Achievement Award
Winner: Robert Banner, Banner Jones

2019 Business of the Year
Winner: O’Connor & Co Removals Ltd

Winners of this years Business Excellence Awards pictured. Picture: NDET-14-11-19-DTBusinessAwards-1

Posted in About Chesterfield, Apprentice Town, Business, Celebrate Chesterfield, Development, Leisure, Made in Chesterfield

Chesterfield College Group students and higher apprentices celebrate graduating with university-level qualifications

Students and higher apprentices from Chesterfield College celebrated their graduation last week after studying for university-level qualifications. Proud friends, family and employers of almost 100 graduates attended a special ceremony at Casa Hotel in Chesterfield.

Graduates received their university-level qualifications in a wide range of subjects from computing to criminal justice. Graduates celebrated achieving a range of higher national certificates and diplomas as well as foundation, full and postgraduate degrees in engineering, public services, social care, education, sports and creative media. Those celebrating success with higher level professional qualifications in business, management, accounting and education were also recognised in the ceremony.

Dion Cowen (right), from Chesterfield, graduated with a first class BSc Hons in Sports Coaching was chosen to give the student vote of thanks at the ceremony. She said: “The fact that we have made it here to receive our awards is just a testament to our perseverance and commitment to excellence. It is also thanks to the camaraderie, care and encouragement we received from each other, and from the staff at college, who have helped us to reach this special moment. Massive congratulations to all my fellow graduates.”

Dion is now studying for a post-graduate certificate in education and has a teaching placement working at Chesterfield College. Her end goal is to work in prisons or a similar environment where she can bring her knowledge of sports psychology to make a difference to people.

Higher apprentice, Gavin Glidewell, from Bolsover, graduated with a Diploma in Management and Leadership. He said: “Starting this education programme so long after leaving sixth form felt very daunting, but I have to say the support and encouragement of my line manager and tutor has been fantastic! The impact of studying at university-level has been great. I wanted to continue my career progression, and I really believe completing this diploma has supported my recent promotion within the business.”

It was a double celebration for Ellie Anderton-Brown, who graduated with a HND in Public Services and also found out she was one step closer to starting her dream job. On the same day as her graduation ceremony, Ellie passed a fitness and medical test as part of the process of becoming a Police Constable. She said: “It feels amazing to be graduating today and to know that the hard work I have put into studying, the 500 hours of volunteering I have done with the police force and the applications process to become a police constable has all paid off. I will be going for my uniform fitting next week then I have a 17 week training programme to complete.”

Julie Richards, Principal and Chief Executive of the Chesterfield College Group congratulated the graduates at the ceremony. She said; “Today is about celebrating all that you have achieved throughout your time in education. On behalf of the Chesterfield College Group and our partner universities, I would like to congratulate each and every one of you on reaching your own personal goals; your dedication and hard work has finally resulted in today’s incredible achievement. We have thoroughly enjoyed our partnership with you and, on behalf of the staff at the college; I wish you every success in your future career.”

Chesterfield College works alongside a range of partners to deliver university-level and professional courses, including Sheffield Hallam University, University of Derby and Pearson. This allows people who want to work towards higher education qualifications the opportunity to access an affordable and quality provision on their doorstep.

To find out more about the courses available at the University Centre visit www.chesterfield.ac.uk/university-level/

Posted in About Chesterfield, Apprentice Town, Celebrate Chesterfield, Made in Chesterfield

Dynamic ideas sought for second UK Space Agency programme

Dynamic ideas from start-up and established high-tech businesses across the UK are being sought for the second Oxford Innovation Space Incubator programme.

Following the success of last year’s first cohort, Oxford Innovation has teamed up with the UK Space Agency to deliver the 2019/2020 programme, open to entries from established businesses and new company founders.

Businesses have until Friday, 15 November to submit ideas which have the ability to solve real-world problems in sectors such as; aerospace, marine, transport, health, gaming and agri-tech, although ideas for any sector are welcome.

Last year, Agrinav was one of five businesses to secure grant funding thanks to the help of the expert team at Oxford Innovation. After securing a £125,000 European Horizon Grant the firm’s variable rate fertilizer spreader, which analyses satellite images to produce a map and calculate the amount of fertilizer required for an area, will be developed following successful trials.

Managing Director of Oxford Innovation, Jo Stevens said: “We are absolutely delighted to be partnering again with the UK Space Agency to deliver this unique programme which will provide successful applicants with access to world-class research and innovation support.

“We are looking forward to building on the success of last year which saw us secure thousands of pounds worth of funding to help participants deliver their vision for the future and to connect with industry primes such as Ordnance Survey, Airbus and Boeing.”

Funded through the UK Space Agency’s National Space Technology Programme (NSTP), an impressive package worth thousands of pounds, will be awarded to six companies with the best solutions for real-world problems.

Each of the six winning projects will receive introductions to technical support from universities, research agencies and prime space related businesses. In addition to benefitting from six months free workspace at Oxford Innovation’s BASE Bordon Innovation Centre, in Hampshire, and access to a series of  interactive workshops delivered by experts in; PR, commercial agreements, funding and marketing.

Innovate2Succeed is also supporting the programme providing; bespoke coaching, partners, expert matchmaking, investor showcase and networking events with other dynamic space entrepreneurs and innovators.

Charles McCausland, Head of Major Projects and Technology Development at UK Space Agency said, “We’re delighted to be partnering with Oxford Innovation as part of our National Space Technology Programme. This will build on the success of the first cohort from the OI Space Incubator to identify, develop and underpin space technology capabilities across the UK.”

Elaine Kearney, Innovation Director at the BASE Bordon Innovation Centre, is the driving force behind the project which will be delivered by Oxford Innovation’s specialist business advisers, and the UK Space Agency’s network of space incubators, universities, and experts.

To find out more about the OI Space Incubator and apply to the 2019/2020 programme visit http://oispace.co.uk/registration to register your business by 15th November.

The UKSA Entrepreneurial Programme at Fareham Innovation Centre.

Posted in About Chesterfield, Business, Celebrate Chesterfield, Made in Chesterfield

Celebrating the town’s food and drink scene and relaunching Made in Chesterfield

I have to kick off this month by congratulating everybody that was involved in the Chesterfield Food and Drink Awards 2019. I look forward to these sell-out awards every year as it involves a room full of people invested not only in their industry, but in its success in our town.

The black-tie event, held at the historic Winding Wheel Theatre this year, brings the celebration into the heart of the town, where darker evenings are soon to be illuminated by the stunning Christmas lights which are to be switched on on the 17 November.

At the 2019 Chesterfield Food & Drink Awards, Chris Mapp, Head Chef and Owner of The Tickled Trout, was awarded the prestigious Chesterfield Food Hero award.

There are few things that bring people together quite like Christmas. It’s all too easy to get caught up in day-to-day life and put things like family time to one side, but Christmas is a great reason to make time especially around a dinner table.

Chesterfield has a plethora of places to eat and drink that we have never had before. Real ale pubs, gastro pubs, cafes, bars, restaurants, hotels, Italian, Indian, Greek, Japanese, Chinese, French… you name it – Chesterfield’s food and drink scene has it.

There’s a full programme of entertainment for Christmas in Chesterfield from traditional markets to the annual pantomime and from stand up comedy to musical concerts.

Variety, as they say, is the spice of life and as the town grows, we are able to offer more job roles and career opportunities to young people. Nowhere is this more evident than in our manufacturing and engineering sector.

Once again, we’ll be raising awareness of the breadth of jobs and roles in this sector with the annual Made in Chesterfield campaign in November. The programme brings together schools and businesses in the sector in order to open young people’s eyes to the opportunities in the local area – something increasing in importance with increased local developments, investment and, of course, Brexit.

There’s lots going on in the area, festive and otherwise. Let’s fully embrace the community and Christmas spirit and come together to talk up the town. There are fantastic things happening around us that can be easy to dismiss in our day-to-day lives. Let’s all take a moment to appreciate them as 2019 draws to a close (already!).

Blog by Peter Swallow, Chair of Destination Chesterfield

Made in Chesterfield is coordinated by Destination Chesterfield and Derbyshire Education Business Partnership and delivered in association with the University of Derby.

Posted in About Chesterfield, Apprentice Town, Blog, Business, Christmas, Destination Chesterfield, Development, Leisure, Made in Chesterfield, Visiting

New partnership set to help Chesterfield achieve its goals

A new closer working relationship between Chesterfield Borough Council and Derbyshire County Council, focussed on delivering key regeneration projects, will help achieve the borough’s growth strategy.

As highlighted in the Chesterfield Borough Council’s growth strategy approved in 2018, there are a number of significant growth and regeneration projects underway in the borough. Collectively, these projects provide an opportunity to put Chesterfield on a higher growth path. For Chesterfield’s communities these projects will bring the opportunity to access up to 10,000 new jobs.

The new Joint Growth Board will ensure the councils will consider at a strategic level how best to deploy resources to ensure delivery timescales and outcomes are met.

Resources will be shared to accelerate and achieve further economic development in the area, with both organisations currently involved in a number of multi-million-pound projects across the borough including the Northern Gateway project, Chesterfield Waterside, Staveley Corridor improvements and planning for HS2. There will also be a dedicated skills delivery officer to ensure the work readiness of local people to take advantage of the new jobs that will be created.

Councillor Terry Gilby (right), Chesterfield Borough Council’s cabinet member for economic growth, said: “Both councils have ambitious economic growth programmes underway, so the creation of the new Joint Growth Board will allow us to accelerate project delivery, share resources and have a more joined-up approach to working with our private sector partners.”

“We put our communities first in each of the projects we undertake, so I believe that the new jobs, housing and benefits this partnership will bring to our local economy will help to make Chesterfield a thriving borough.”

Derbyshire County Council’s cabinet member for economic development and regeneration Councillor Tony King said: “As Derbyshire’s largest town, we all want to see Chesterfield thrive.”

“That’s why it makes sense to work together, to pool our resources and efforts to create jobs and drive economic growth. It’s all part of our approach to being an Enterprising Council and it’s what our residents and businesses expect.”

The Joint Growth Board will include the leaders of both councils, as well as the appropriate portfolio holders who will be responsible for monitoring the delivery of a defined list of key projects and decision to ensure plans remain on track.

Councillor Gilby continued: “This is really great news for the borough. The new board will allow a direct link to the political leadership of both councils and will create a multi-disciplinary resource able to work flexibly across identified priority projects.”

One of the next projects on the horizon in the heart of Chesterfield is a new enterprise centre (below) for both start-up and medium sized businesses on the Holywell Cross (donut) car park, with work due to start after the archaeological dig is finalised. This is one element of the Northern Gateway project, funded by a Sheffield City Region Infrastructure Fund grant of £5.83 million.

Works are also underway on Elder Way and Knifesmithgate to create new retail outlets under the new Premier Inn, as well as there being street improvements planned in the area next year.

Enterprise Centre

Posted in About Chesterfield, Business, Celebrate Chesterfield, Destination Chesterfield, Development, Leisure, Made in Chesterfield

Chesterfield Investment Summit 2019 hears how localised social media could be key to revitalising town’s high street

With up to 74% of high street retailers not having an active social media presence, Polly Barnfield OBE, a member of the government’s High Street Task Force has urged Chesterfield’s shops and market traders to adopt social media and use it to deliver both improved footfall and sales on demand.

Speaking at the sell-out 2019 Chesterfield Investment Summit, Ms Barnfield, who has been named as one of the top 100 most influential women in technology, believes events and localised social media activity could be the key to revitalising and growing Chesterfield’s high street.

She said: “Social media is a resource that any business can use, and retailers should use this opportunity to engage with and understand their customers.”

“Social media is fundamentally changing the rules of doing business. It’s not a question of a business being online or offline anymore – they must be both. There has been a huge shift in human behaviour over the last 15 years driven by social media. For the first time ever, people now spend more time on their mobile phone than watching TV.”

However, she urged retailers not to just to focus on selling themselves on social media. “Engagement with the community around you is key. You can’t just sell your own product on social media if you want to be successful,” urged Ms Barnfield.

She advised: “Retailers should post on social media every day and talk to their audience not just about what is happening in their business but around them.”

Highlighting the power of social media on retail at the Investment Summit, it was revealed that ALTERIS, owner of the town’s Vicar Lane Shopping Centre, has successfully used the online platform Maybe* over the last six months to increase footfall by 29%.

ALTERIS bought Vicar Lane Shopping Centre out of administration earlier this year promising to create ‘a new town centre retail model for the post e-commerce world’.

Ms Barnfield was one of several speakers presenting at the annual Investment Summit which was held at Chesterfield’s Casa Hotel.

Addressing future investment and development opportunities in Chesterfield and North East Derbyshire, the event was organised by Derbyshire Economic Partnership, Destination Chesterfield and Marketing Derby.

Speaking at the event Dr Huw Bowen, Chief Executive of Chesterfield Borough Council, also revealed that the town had welcomed 330 business start-ups in the last 12 months.

He commented: “For Chesterfield to grow and survive it needs to be a place where people feel they can do business and do it successfully. This means ensuring we make the most of our competitive advantages in order to attract investment as well as optimise our current development opportunities including HS2, Chesterfield Waterside, Northern Gateway and Peak Resort. Our competitive advantages underpin our recently published Growth Strategy.”

Peter Swallow, Chair of Destination Chesterfield, highlighted the town’s successful public-private sector partnership approach to investment, commenting: “Chesterfield is a town of opportunity and we have the partners and collaboration in place to drive forward our ambitions to not only deliver our current development plans but also attract further investment and continue to grow.”

More than 200 people attended the 2019 Chesterfield Annual Summit. In addition to Polly Barnfield OBE and Huw Bowen, delegates also heard from Mark Warrilow, Skills Stakeholder Manager – Phase 2 (Skills Employment and Education) at HS2 Ltd; Peter Storey, Head of Markham Vale at Derbyshire Country Council; Mark Jones, Head of Technical at Kier Living; Cllr Tony King, Cabinet Member for Economic Development and Regeneration, Derbyshire County Council and David Higham, Commercial Director at Learning Unlimited, part of the Chesterfield College Group.

To keep up-to-date with investments and developments in Chesterfield, please visit https://www.chesterfield.co.uk

Posted in About Chesterfield, Business, Celebrate Chesterfield, Destination Chesterfield, Development, Leisure, Made in Chesterfield, Visiting