About Destination Chesterfield
Destination Chesterfield is a public/private partnership that delivers strategic marketing campaigns that are helping to improve the economic prosperity of Chesterfield by promoting it as a contemporary destination to invest, work, live and visit.
The partnership was established in 2010 and is funded through support from the UK Shared Prosperity Fund, Chesterfield Borough Council, businesses, and commercial activity.
The local business community plays a central role in the success of the partnership by leading an independent board of Directors and pledging their support through the Chesterfield Champions Scheme.
The Chesterfield Champions Scheme is a network helping to drive the development of our economy, shape our future and showcase all that is good about us.
It’s a direct statement of belief from organisations about their commitment to Chesterfield and its successful future. It is also about providing organisations access to services and support that will directly impact their success and increase Chesterfield’s profile.
Chesterfield Borough Council is Destination Chesterfield’s accountable body, and the partnership is operated under a service-level agreement with East Midlands Chamber, which employs the operational team and provides operational support.
Decision-making for Destination Chesterfield is made via the Destination Chesterfield Board.
Discover more about our current strategy and our latest delivery plan.
Our Aims
- We aim to raise the profile of Chesterfield by harnessing its location, potential, and confidence to establish its role as a contemporary destination, nestled on the border of the world-famous Peak District and located in the heart of England.
- Working with businesses and stakeholders, we will develop the confidence to make Chesterfield a contemporary, desirable place to live, do business, invest, and visit.
- We work collaboratively to support economic growth and promote the borough of Chesterfield.
Our Objectives
- To coordinate and influence Chesterfield’s marketing activity. Working with partners to ensure the town’s vision and story are represented. Identifying gaps in place marketing and developing marketing campaigns to reach our target audiences.
- To promote and change perceptions of Chesterfield, delivering tangible, measurable results in terms of promotional coverage and investment.
- To grow a network of businesses from the private, public, and third sectors that collaborate to support economic growth and proactively promote Chesterfield to internal and external markets.
Our Values
Destination Chesterfield’s corporate values are:
- We are innovative in our marketing of Chesterfield
- We build connections and help businesses grow
- We celebrate people and place
- We collaborate and support each other
- We deliver quality and are honest and ethical
Contact Destination Chesterfield
