Blogging for business is much more than writing an update on the company or repurposing a newsletter. Not only can it improve your website’s overall performance but it can set you apart from your competition, positioning you as an organisation with knowledge, expertise and great service.
But what do you blog about? Who should author the content and how can you use content as a springboard to generating more leads and closing business?
In this action planning workshop, you’ll learn about the different elements of blogging for business: what to write about, how frequently and how to ensure it doesn’t just sit there doing nothing.
Book for the Blogging With Authority & Trust workshop via the East Midlands Chamber website. This workshop is part of the East Midlands Chamber’s Accelerator project.
Who should attend
Anyone who would like to start a blog or improve an existing company blog so that it starts to contribute to your overall marketing strategy.
What’s covered
- Why blogging works as an effective marketing activity
- Researching what your audience wants to know and providing help they want to receive
- Different blogging options: platform or website?
- How to structure a well-crafted blog
- Best writing practices, anyone can do it
- Tips to help readability
- SEO: the essentials you need to know and no more
- Artwork, graphics and other licensed media to help
- Promoting your content, get people reading it
- Updating existing content to refresh and increase longevity
- Analysing performance and using the information to form plans
What outcomes can you expect from joining
- Understand how blogging contributes to your business success
- Generate ideas and conduct research into the topics that your audience wants to read
- Create an action plan and blog content schedule that matches your target audience’s needs
- Learn where to source imagery in a legal and cost-effective way
Tickets
For more information or to reserve your place at the upcoming workshop, visit the East Midlands Chamber website.
This project is part of the Accelerator project, funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber. Workshops are open to start-up and established SMEs taking part in East Midlands Chamber’s Accelerator project.