How to Plan, Build and Launch a Successful Website
Every organisation needs a website, but what should it look like and how can you be sure that you have developed the right website for you?
It has never been easier to get started building a website, finishing one however can be more of a challenge. This workshop will help you to get over the finish line with a website fit for purpose and ready to start converting visitors into customers.
What’s covered:
- Goals, purpose and the different types of website
- Anatomy of a website
- Website features and functionality
- Customer personas, User stories and user journeys
- Information architecture/ navigation /URL’s and links
- Wireframing, design and user experience
- Content planning
- Build options and Content Management Systems
- How to choose a freelancer or agency
- Testing
- Domain names, DNS settings and hosting
- Google Analytics / Google Search Console
- Website monitoring
- Redirects (301s)
- Launch day
- Performance
- Looking after your website
What outcomes will be achieved?
- Understand the end-to-end process to plan, build and launch a killer website.
- Understand what really matters, and what really doesn’t.
- Gain confidence in making critical decisions about what to include in your website project to ensure you get the thing live and working hard for your organisation.
- You will also leave with a practical action plan to apply in your business straight away.
Who should attend?
Anyone looking to build a new website for their organisation or anyone looking to reimagine their current website into a marking asset that drives traffic and gains conversions.
Eligibility:
Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber’s Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
