Claiming itself as ‘the professional network’, LinkedIn is popular with businesses to connect with others and promote their organisations. What is the best strategy to use for succeeding on LinkedIn?
In this session, you’ll cover the principles to help your organisation grow a following, use your team to amplify your message and optimise the platform for success to build loyalty and generate leads and sales.
Course Overview
- Why focusing on LinkedIn today is a great idea for your business
- Where the opportunity lies
- Optimising your personal profile
- Searching for leads
- Company pages
- The different content types in the platform
- LinkedIn Premium options – should you invest?
- Advertising – a quick overview
Who should attend?
Anyone looking to improve their use of LinkedIn in their organisation. This session is suitable for an individual wanting to grow their network and those who want to use it better for their company.
What outcomes can you expect from joining us
You will leave with a series of actions for you to maximise the potential that LinkedIn holds for your business. You’ll also be able to advocate to others in your business why a LinkedIn strategy is important for your organisation.
