Championing Chesterfield

It’s time to reflect on another year at Destination Chesterfield

18th December 2023

Do you reflect enough on what you have achieved and take time to celebrate your successes?

We discussed this question at our Destination Chesterfield Strategy Day.

As a place marketing partnership, we focus on promoting Chesterfield and telling the place story with our Chesterfield Champions and other partners.

This blog celebrates some of Destination Chesterfield’s achievements in 2023.

Working together to shape our direction

In January, we held our annual consultation session with our Chesterfield Champions. They wanted us to continue our activity to attract investment to the town and promote Chesterfield as a place to visit and spend leisure time.

In my view, the strength of the Destination Chesterfield Partnership comes from collaboration and a shared approach to promoting and developing our town. We give partners a chance to have a say on what we deliver, get involved if they want to, and influence policy for the borough.

Skills for the future

In February, we organised, for Chesterfield Borough Council, the Employability and Skills Conference at the Winding Wheel, focusing on businesses working with schools to develop talent for the future.

Future talent has been a focus for Destination Chesterfield’s Manufacturing and Property and Construction Groups this year. Local businesses committed to supporting initiatives such as Made in Chesterfield and the successfully piloted Careers Made in Chesterfield programme with Chesterfield Borough Council and Parkside School.

A vision for Chesterfield

The Celebrate Chesterfield Business event, attended by 300 delegates, relaunched the Chesterfield Story and showcased the new Chesterfield Borough Council Growth Strategy.

We asked partners to commit to their vision for Chesterfield in 2030 and collectively support the promotion of the town.

Team Chesterfield hit the road

A delegation from Destination Chesterfield, Chesterfield Borough Council and Chesterfield Champions attended UKReiif in Leeds in May.

The event is the largest Property and Infrastructure event in the country.

Destination Chesterfield coordinated activities which included showcasing major sites and opportunities at panel discussions, launching the new investment prospectus, a media campaign to support activity and arranging meetings with potential investors, developers and funders.

Bringing the town centre to life

June saw the launch of Peddler Market Chesterfield by Peddler Events and Chesterfield Borough Council. The Destination Chesterfield team supported the marketing and organised the launch event.

The first event was a success for the traders and attracted footfall to the town centre.

Following the success of the launch event, Destination Chesterfield has teamed up with Peddler Events to create Peddler Connect, an informal business networking event open to all businesses and will take place at future Peddler Market Chesterfield events.

As requested by some of our Chesterfield Champions in January, the event offers networking opportunities but supports our objectives of attracting people to the town centre.

An eventful summer

In January, Champions asked for more events and festivals in Chesterfield. Over the summer, it was great to see Eat in the Park and the Chesterfield Children’s Festival alongside the return of existing favourites such as the BRM Solicitors Chesterfield Festival of Cricket, Chesterfield Pride and the Chesterfield Medieval Fun Day.

Throughout the summer months, Destination Chesterfield managed the Summer in Chesterfield Campaign. The campaign was seen over 1.6 million times by target audiences. The Love Chesterfield Survey identified that 38% of people who saw the campaign said it influenced them to support local retailers.

The office is dead, long live the office!

In August, the Chesterfield Office Campaign ended. Launched in 2022, it showcased office space available in Chesterfield for businesses looking to start up and grow.

It has been great to see the success of One Waterside Place, which is now fully let, and the range of businesses that have chosen the Northern Gateway Enterprise Centre.

A place to visit

Destination Chesterfield secured funding from the UK Shared Prosperity Fund to develop and deliver a Short-break campaign for Chesterfield.

Research has been commissioned and is currently being carried out with both former visitors and non-visitors to shape a marketing campaign which will launch in 2024.

Why Chesterfield Why Now?

We delivered the Chesterfield Investment Summit in October. The event showcased Why Chesterfield Why Now. We heard from investors, developers and businesses who highlighted our strategic location, affordability and supportive local authority and business community as to why they chose Chesterfield.

The feedback on this event was positive regarding the content, the people attending the event and the business conversations that took place at or because of the event.

Christmas in Chesterfield

The Christmas in Chesterfield Campaign promotes the town over the festive period, encouraging residents to support local and attracting people within an hour of Chesterfield to enjoy our town.

The business community is leading the way

Destination Chesterfield is led by an independent board of directors from the private and public sectors. The Destination Chesterfield Review by Thinking Places recommended an update of the governance and a refresh of board membership.

Expressions of interest from employees at Chesterfield Champion businesses who would be interested in joining the board are now open.

Championing Chesterfield

Did you know we work with over 220 businesses and organisations that are Chesterfield Champions?

Throughout 2023, the number of businesses committing to work collectively to promote Chesterfield has grown again.

Every month, the team update partners through events and marketing activity.

They are also working with Champions to gather content for campaigns and celebrate the success of Chesterfield businesses through our news content.

Teamwork makes the dream work

I am immensely proud of what Destination Chesterfield delivers and the hard work the team put in to bring together a range of campaigns and activities to meet the objectives of our strategy and ultimately support Chesterfield’s growth ambitions.

Thank you to our board members, Chesterfield Champions and delivery partners for supporting us in raising the profile of and changing perceptions of the borough of Chesterfield.

Next year I am looking forward to launching the new Destination Chesterfield Strategy 2024 – 2027.

Join us at the Celebrate Chesterfield Business Event on the 20th March to discover more and get involved in delivering it!

Merry Christmas and a Happy New Year.

Posted in About Chesterfield, Blog, Business, Celebrate Chesterfield, Destination Chesterfield, UncategorisedTagged in Championing Chesterfield, Destination Chesterfield, Destination Chesterfield 2023, Dom Stevens

“Together we can all help bring about lasting change and prosperity to the town”

3rd April 2023

Destination Chesterfield Chair, Peter Swallow is calling on everyone associated with Chesterfield to ‘talk up the town’ and collaborate further to ensure the local economy continues to thrive in the future.

I’ve said it before and I will say it again, we ALL need to talk up the town.

There is more than £2 billion of investment in progress and on the way across our borough to help ensure that we all have a bright future ahead of us. The lasting and far reaching change we are striving for in Chesterfield cannot be done by one organisation alone; it must be a collaborative effort.

We all have a role and responsibility to tell people about the many great reasons they should live, work, invest and stay here.

Chesterfield’s geographical position within the UK is hard to beat. We are centrally located with excellent road and rail links and a number of major airports within a 90 minute drive.

Furthermore, the benefits of our proximity to the Peak District National Park should not be underestimated. Chesterfield is the gateway to this wonderful landscape, and it attracts millions of visitors each year – with around half of them staying overnight and many of them passing through the town to get to the Peak District.

Herein lies our challenge. By talking up the town to friends, relatives, colleagues and suppliers from outside the area, we can attract more people to visit and stay overnight in Chesterfield rather than just passing through, the result being more revenue for the town as a whole.

Increasing the visitor economy of the town by 20% is one of the key targets in the Chesterfield Growth Strategy which has been launched by Chesterfield Borough Council.

By increasing the visitor economy, we will also help create jobs for local people and opportunities for existing and new businesses.

We must all shout about what the town has to offer to holiday makers visiting the Peak District.

Living and working in the town on a daily basis, we can often become complacent about what it has to offer visitors to the area.

We have a variety of places to stay, including the award-winning Casa Hotel, as well as great road, rail and bus links into the Peak District. You can even cycle from the town into the Peak District.

Beyond our world famous Crooked Spire Church and the Brampton Mile, we have two theatres, Chesterfield FC, historic market, restaurants, bars, cafes, boutique shops, live music venues, Queen’s Park – which is host to many wonderful events like the cricket and concerts in summer… I could go on, the list of reasons to visit and stay in Chesterfield are endless.

Having a thriving local economy is key to developing conversations with national investors and ensuring Chesterfield continues to grow and develop. If we want to see the town thrive in an increasingly competitive market, we need to do more collectively. We must champion Chesterfield outside the area in order to help us bring investment into the borough and create highly skilled jobs.

Together we can all help bring about lasting change and prosperity to the town which will benefit local people now and future generations.

Posted in About Chesterfield, Blog, Business, Celebrate Chesterfield, Destination Chesterfield, Development, Leisure, Love Chesterfield, Property and Construction, Uncategorised, VisitingTagged in Championing Chesterfield, Chesterfield blog, chesterfield business news, chesterfield news, Destination Chesterfield, Invest in Chesterfield, Love Chesterfield, peter swallow

Property & construction firms shout louder about investment opportunities in Chesterfield

9th March 2023

There’s so much to be shouting about across our town. A range of investment opportunities in Chesterfield are now available, with a pipeline of regeneration worth approximately £2 billion on the way.

That message was conveyed to Chesterfield’s business community at the recent Celebrate Chesterfield business conference at the Winding Wheel Theatre.

At the event, business leaders encouraged delegates to help shout about the success of Chesterfield as a collective.

Find out more in the video below, which includes Chesterfield Property and Construction Group member, Andrew Byrne – Property Development Director at The Devonshire Group.

To that end, we’ve been taking a look at how businesses in Chesterfield’s Property and Construction Group are working in collaboration to promote our area externally.

The group has already created strong links between private and public sector organisations in the town. This collaboration encourages further growth and collaboration in areas such as skills, sustainability and investment opportunities.

Find out from our group members how they have been flying the flag for Chesterfield across their sector and beyond:

Lomas and Mitchell Architects

Chesterfield’s Lomas & Mitchell Architects co-founded the successful Property and Construction Group. Additionally, the company is a champion of sustainable development in the town.

Jillian Mitchell, co-owner of Lomas & Mitchell commented:

“Being involved with the Construction and Property Forum enables me to keep in touch with our industry at a local level.

“By working closely with the steering group, I keep up with local developments and find out about companies in our region who, like us, are passionate about sustainability and quality.

“The airing of one of our projects on Channel 4’s Grand Designs gave us an opportunity to market our practice. As part of this, we were able to include Chesterfield and the Forum in our promotions.”

Whittam Cox Architects

Whittam Cox Architects plays a crucial role in promoting Chesterfield externally and putting the town on the map as a great place to invest.

The company has helped to showcase investment opportunities in Chesterfield by supporting the establishment of the Property and Construction Group.

By encouraging a collective understanding of the significant opportunities in Chesterfield, Whittam Cox raises awareness within the group through social media and in-person events.

Andrew Dabbs chairs the Property and Construction Group in addition to his role as board director at Whittam Cox. Working alongside colleagues, he invests a significant amount of personal time in coordinating group activities.

As a result, there is an increasing interest from companies within and outside the town. The group’s efforts have led to the establishment of some well-received events. Examples of this include local netWalking and Women in Property events, which provide a platform for networking and collaboration.

Whittam Cox Architects also uses its investment in events such as MIPIM and UKREiiF to promote the town externally. By participating in these industry events, the company can showcase the value of Chesterfield’s location to a broader audience.

Andrew commented:

“As a nationally recognised practice, the company’s HQ in the town draws the spotlight to this great location.

“Whittam Cox Architects believes that promoting the town is a collective responsibility for all companies where possible. By doing so, the company is helping to put Chesterfield on the map as a great place to invest.”

BSP Consulting

BSP joined Chesterfield Champions to support the town a key public realm project in the town alongside partners.

The project involved improvement works to the whole length of Elder Way. Enhancements to the junctions with Saltergate and Knifesmithgate have also been made, as part of the Northern Gateway regeneration scheme.

BSP worked alongside Danaher & Walsh, which was appointed by Chesterfield Borough Council to carry out the works.

BSP’s business development manager Carrie Booth said:

“Having attended an event in Chesterfield recently and learnt more about the exciting developments and opportunities in the town, we are delighted to be joining Chesterfield Champions.

“It will give BSP the chance to support developments in Chesterfield and the surrounding area and be a part of the future of the town.”

FI Real Estate Management

FI Real Estate Management has invested significantly in Chesterfield since 2019. The company has upgraded Rowland Hill House (The HQ) to Grade A office space with a £2m refurbishment programme.

A spokesperson for the company said:

“The HQ presents businesses with an opportunity to benefit from bespoke office facilities for their teams, suited to their specific needs and requirements.

“It reflects the work we are doing to progress Chesterfield’s business offering in line with nearby cities, without compromising on the down-to-earth business style the market town is known for.

“Opportunities like The HQ attract more businesses and further investment to the area. This enriches the working lives of the local community.”

Bolsterstone Group PLC

Bolsterstone Group is working hard with Chesterfield Borough Council to bring forward the Chesterfield Waterside regeneration scheme, which is a 40-acre scheme that will deliver £350m of investment to the town.

The current phases include 174 new houses, nearing completion. At Basin Square, the firm has just completed the 36,000 sq. ft Grade A office building. This development has already seen major success, with two of the floors already let.

Tom Swallow, Development Manager at Bolsterstone Group, commented:

“The aim of this high-quality building is to provide larger floor plates to attract inward investment. Additionally, it will take advantage of the proximity of both Chesterfield Train Station and Chesterfield town centre.

“The next phase will see a hotel, multi-storey car park and urban housing in the form of build-to-rent apartments.

“All of these seek to provide a quality offer which puts Chesterfield on the map. This draws new residents and businesses into the town and will create a new, sustainable high-quality community”

To find out more about the range of investment opportunities in Chesterfield, along with the benefits of locating your business in the town, view our investment map here.

Posted in About Chesterfield, Blog, Business, Destination Chesterfield, Development, Property and Construction, UncategorisedTagged in Championing Chesterfield, Chesterfield blog, Chesterfield business collaboration, chesterfield business news, Chesterfield Property and construction group, Love Chesterfield, Supporting Chesterfield development