Chesterfield-based Noonah, a company which provides experiential engagement technology has secured two prestigious accolades at this year’s Event Tech Awards.
The company emerged victorious in the categories of ‘Best New Technology Product’ and ‘Best Use of Technology for Engagement & Interaction (B2C)’.
Noonah is a trailblazer in delivering cutting-edge experiential engagement tech for brand activations, experiential retail, and events.
The first award, ‘Best New Technology’, was presented to the company for its groundbreaking innovation, Glamdroid®. This robotic camera arm has redefined event experiences by integrating high-speed robotics, super slow-motion video, and unparalleled social media shareability.
The technology has quickly become a game-changer in the event industry, offering agencies, brands, and private events the opportunity to provide guests with an unparalleled A-list experience.
Glamdroid® has been seen at major events, such as Disney’s Mandalorian Premiere, TikTok EOY Wrap Party, H&M x Mugler Launch, as well as working with brands like No7 Beauty, Adobe and White Claw.
The second award, ‘Best Use of Technology for Engagement & Interaction (B2C)’, was granted for the company’s collaborative project with eBay.
Central to eBay’s appearance at MCM Comic Con, Noonah’s cutting-edge technology facilitated captivating interactions between the brand and comic-book fans.
The eBay “TCG ME” experience, developed in collaboration with agencies DEPT® and Experience12, featured branded onsite photo booths and live event printing technology, enabling attendees to create unique trading cards in real-time.
The engaging experience allowed comic book fans to appear on personalised collectible cards. Attendees could choose from various characters and themes, infusing their personalities into their unique trading cards.
Noonah’s technology captured selfies and integrated them into the card designs, with skilled technicians printing the cards within minutes. Attendees left the event with a physical card and an animated digital version to share on social media using #ebaycomiccon22.
“We are thrilled to receive these prestigious awards, recognising the innovation and impact of our technologies,” said Vanessa Holmes, Senior Account Manager at Noonah.
“These awards exemplify our commitment to revolutionising the event industry, creating unforgettable experiences for guests, and helping brands connect with their audiences in meaningful ways.”
Noonah supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.
