Chesterfield College is calling for creative businesses across Derbyshire to join their campaign to highlight how crucial creative skills are for the economy, our communities and our wellbeing.
The campaign, Creativity Pays, will showcase creative businesses and careers as well as connect the community to support local makers and creatives. It also aims to encourage people to develop the skills the creative industries sector in our region need for the future.
Pre-pandemic the creative industries sector in the UK was enjoying a boom and growing faster than any other sector. Jobs were growing at 2.7 times the national average, and the sector contributed £13.2m/hour to the economy (source: DCMS 2019).
Importantly, designers, filmmakers, actors, photographers, journalists, publishers, musicians have all played a role in supporting us through the challenges we have faced as a society during the pandemic. Whether that is through bringing us news, crucial information or keeping us entertained as we stayed at home.
Over the last year, the creative industries sector has been hit hard by the pandemic. However, there are many who believe this sector will form a crucial part of our recovery and will help us build back for the future.
Julie Richards, Principal and CEO of The Chesterfield College Group said: “This initiative provides us with a unique opportunity to highlight how important creative industries are for our region. As a college with a strong history in developing creative skills and supporting creative businesses, we are at the forefront of developing the skills required for a career in the sector. This campaign provides us with the opportunity to celebrate creative careers, the success of our students and the creative businesses in Derbyshire who are so important for our local economy which in turn will encourage others to develop their creative skills.”
Talking about why he feels Creativity Pays, former Chesterfield College art student and successful artist Peter Barber said: “I have built my career doing something I love over the last 25 years since leaving college. I have worked in the community and now I am a commercial artist. I believe creative careers are so important. When you look at almost anything there is in the world around you, it literally started life with someone with a pencil. We are lucky enough in Britain that creative industries are strong and people want to create and work here. My work in advertising had a bit of a resurgence after the last lockdown and I think we will see that happen again. We are in a good place for the future.”
The college is inviting people to get involved in the campaign in a number of ways including:
• Tell the story of how creativity pays for you on social media using #creativitypays
• Shout about the local creative businesses you love and add them to their Creativity Pays directory #creativederbyshire
Find out more about the campaign and how to get involved at chesterfield.ac.uk/creativitypays/.
Chesterfield College supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.
