defeye creative Archives - Destination Chesterfield

Chesterfield office campaign launched to capitalise on post Covid ‘flight to prime’ by businesses and investors

23rd March 2022

Chesterfield is set to capitalise on the ‘flight to prime’ trend by businesses looking for high quality office space in the aftermath of COVID-19, with the launch of a brand-new digital marketing campaign.

With 81% of UK businesses agreeing they need to implement a new workplace strategy, following the lockdown-induced Work From Home movement, Chesterfield’s new campaign aims to prove it has the space to suit office requirements in the town as well as offering a central location and excellent road and rail links.

Launched at the town’s annual Celebrate Chesterfield event on 23 March, the new office campaign aims to reach national businesses looking for regional satellite office space as well as local start-ups and established businesses looking to expand.

The campaign, which is part-funded by the European Regional Development Fund, has been developed by Destination Chesterfield is partnership with Chesterfield Borough Council and Derbyshire Economic Partnership.

Chesterfield newest office developments, One Waterside Place and The Enterprise Centre both feature in the new campaign. Due to be completed later this year, they bring more than 100,000 sq ft of additional office space to Chesterfield’s offering.

The Government’s work from home advice was lifted on Thursday 27 January in England after being in place for nearly two years. With many organisations expected to adopt a work from home/office hybrid approach, demand has increased for flexible, modern large floor plate working space which is easily adaptable and has Covid measures in place.

Launching the campaign, which has been designed by digital agency Defeye Creative, Dom Stevens Destination Chesterfield Manager said: “Progress on the new office developments continued throughout the pandemic and this has put Chesterfield in an excellent position to capitalise on the changing demands for office space post Covid.

“People have been exposed to new ways of working, prompting companies of all sizes and sectors to completely rethink their workplace needs. People now want more choice in how, when and where they work, and we can meet this demand in Chesterfield.”

“With the new office developments at Waterside, the Enterprise Centre and The Glass Yard, alongside existing office provision, Chesterfield can now cater for businesses at every stage of their life cycle – from incubation stage to maturity.”

Councillor Tricia Gilby, Leader of Chesterfield Borough Council, added: “Chesterfield is a fantastic option for businesses whether they are looking to start, relocate or grow. We have a strong community, a skilled workforce, fantastic transport connections and a bright future. We’ve seen recently that the quality of life particularly for young families is unmatched and together all these factors show that Chesterfield is open for business. We are in an excellent position to recover from the pandemic and welcome new businesses and residents to our borough.”

To learn more about available office space in Chesterfield, visit: https://www.chesterfield.co.uk/business/invest-in-chesterfield/office/

Flexible workspace that grows with your business.

New online directory launched to support Chesterfield’s local businesses

20th April 2021

A new directory of Chesterfield’s independent businesses has been launched, featuring the best of the town’s shops, restaurants, food suppliers and more.

Un-hampered has been launched following a collaborative effort between S40 and S41 Local magazines and Chesterfield-based creative agency Defeye, after many of the town’s local businesses begin their recovery following the enormous challenges of the pandemic.

Paul Chapman, owner of S40 Local said: “Our local businesses have been hit hard over the last year, but have risen to the enormous challenge, created an online presence in record time and have changed their offering to provide delivery, takeaway or click and collect services.

“These independent businesses are the foundation of our town, when you shop with them they, in turn, feed money into the local economy. When you eat at a local independent restaurant, chances are they’ve purchased the veg from a local grocer, they may have bought it from a local farm, the farmer services his van at the local garage, the garage owner advertises with us, we eat in the same restaurant – the money stays local and helps build the local economy.

“The Un-hampered directory is the first phase, we have so much more to offer and we’ll be bringing you news as we launch each new development. We really do want to modernise access to the traditional high street and help businesses maintain a physical presence.

Matt Pritchard from Defeye explains, “when Paul first came to us to talk about what would go on to become Un-hampered, we were on board straight away. As luck would have it, we’d been discussing how we wanted to work on a self-generated project of our own that could really help push the independent businesses in town that we love. Then magically, the next week we got an email from Paul asking us if we wanted to meet up to discuss his idea. It felt like Kismet.

“Although the idea has evolved and changed through this incredibly challenging year, the ultimate goal has remained fixed. ‘Create a platform that showcases local independent businesses and gives customers an easy way of finding them’. We were lucky enough to create the Shop and Support local video campaign for the council last year and it gave us the opportunity to talk to so many incredible businesses, strengthening our resolve to get Un-hampered launched so that we could show our support to them.

“We’re excited to get phase one off the ground finally and we hope it will be a platform that helps local businesses at a really critical time.”

If you would like to view the directory or find out more about it, head to www.un-hampered.co.uk

S40 Local and Defeye Creative support the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.