Destination Chesterfield

Destination Chesterfield celebrates 10 years with message of positivity for the town

Chesterfield could be set to repeat history and, once again, come out of a global recession stronger.

This month 10 years ago, amidst a global financial crisis, a marketing campaign was established to promote Chesterfield to potential investors. Since its launch, it has supported Chesterfield Borough Council and its Economic Growth team in securing more than £1bn of investment into the borough.

To mark the anniversary, Destination Chesterfield was celebrated recently in a special online breakfast event, hosted by Virtual World Studios, virtually attended by more than 40 people.

At the event, future marketing plans were unveiled detailing how the town, as a whole, can come back stronger from the Coronavirus pandemic.

At the event it was revealed that community, distinctiveness, sustainability and growth will be core to Destination Chesterfield’s marketing campaigns for the town. Two brand new campaigns – Sustainable Chesterfield and Experience Chesterfield, will also join long-running, successful projects and events, including Made in Chesterfield and Celebrate Chesterfield.

Peter Swallow, who was appointed Chair of Destination Chesterfield when it was established in 2010 said: “I am confident Chesterfield can come back stronger from this pandemic. Ten years ago we were in a recession and Chesterfield Borough Council took the bold move of establishing Destination Chesterfield – sending out the message that the town was ready and open for business.

“Now we have more than £1bn of developments and more on the horizon, including HS2 which is already attracting investors to the town putting us in a strong position coming out of the pandemic.”

Since the Destination Chesterfield campaign was launched, declaring Chesterfield open and ready to do business, the town has attracted more than £1bn of investment, with the borough now home to some of the UK’s largest and exciting regeneration, industrial and leisure schemes at PEAK, Markham Vale and Chesterfield Waterside.

Councillor Tricia Gilby, Leader of Chesterfield Borough Council, said: “The past few months have been incredibly difficult for many of our local businesses. Rebuilding the local economy is a top priority for Chesterfield Borough Council and together with Destination Chesterfield, we have already implemented a number of financial and promotional measures to help our businesses through these challenging times. By working together, we can ensure that Chesterfield continues to be a thriving borough.

“Over the past 10 years, Destination Chesterfield have really helped us to reinvigorate the town. We’re look forward to continuing to work closely with the team at Destination Chesterfield as we look to build on the strong relationship that we’ve had for the past decade, one that will put us in a strong position to keep moving the borough forward.”

Destination Chesterfield has also created a supportive network of businesses, education providers and charities, known as Chesterfield Champions, who are all united in their desire for Chesterfield to thrive. The Champions network remains crucial to Destination Chesterfield’s future plans.

Peter added: “The Chesterfield Champions are intrinsic to the success of Destination Chesterfield. Their support and active involvement makes Destination Chesterfield happen and allows us to push forward the marketing of the town, as well as offer business support though during good and tough times. The facts really do speak for themselves. Together we make a difference.”

If your organisation would like to become a Chesterfield Champion, please visit www.chesterfield.co.uk or get in touch on 01246 207 207.

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Construction begins on Chesterfield’s Glass Yard development

Work has now started on an exciting new development in Chesterfield, which will feature office space, retail units and an artisan food hall.

The Glass Yard will be situated on Sheffield Road, directly opposite the Technique Stadium and is set to bring 50,000 sq.ft (4,645 sq.m.) of commercial space along with a 163 space customer car park.

It has been designed sustainably and ergonomically by developer Blue Deer Ltd. allowing for an open plan, daylight filled environment. Each office will have a minimalist design and will incorporate the latest IT infrastructure.

The development will also be incorporating The Batch House; serving and selling premium artisan food and drink in a relaxed and sustainable environment.

A range of independent catering kitchens will surround a communal indoor and outdoor seating area with welfare spaces and meeting rooms.


The development has been designed to:

  • Create a safe, friendly atmosphere to work, eat and meet in
  • Dog friendly
  • Focus on quality food and drink served and sold in the nicest possible way
  • No single use plastic

Tim Turner, managing director at Blue Deer Ltd. said: “We’ve decided the town and the country wants to get on. Covid 19 is a real nuisance and could be around for sometime, but if we all behave it will be controlled.

“Chesterfield has many advantages moving forward, a great geographical position, good road network to the North and the Midlands and a very positive Council determined to encourage investment into the town. The town today does lack that little bit of style in places and The Glass Yard is squarely aimed at bringing a new kind of working environment to plug that gap.

“I’m really pleased we are on site, it’s been a challenge during the pandemic but the interest shown already is really encouraging and by the time the development is completed next August we should have a really exciting addition for the town. Hopefully by then, we’ll have some great new tenants and the Country will have tamed this horrid virus, I’m hoping both these things come true!”

Ideally located in Chesterfield, The Glass Yard is situated within two hours of 60% of major English Destinations.

The Glass Yard and Batch House are an enduring testimony to the site’s historical significance and a gesture to the significant part that Chesterfield played in the British glass industry.

Dema Glass once stood directly opposite the new development, and was the country’s largest manufacturer of domestic glassware. Developers at The Glass Yard think this special connection with the town should be remembered.

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