digital infrastructure

Chesterfield Digital High Street project helps small businesses to join the online revolution

The online revolution has been a key feature of the pandemic – and now small and microbusinesses in Chesterfield can embrace these digital trends in an innovative new support scheme.

The Chesterfield Digital High Street project helps those reliant on bricks and mortar to transition into an online world by creating highly visible e-commerce websites equipped with the latest forms of payment, such as Apple Pay and Google Pay, and modern shopping concepts like “click and collect”.

Funded by Chesterfield Borough Council and delivered in partnership by East Midlands Chamber, it aims to support small outfits in sectors such as retail, hospitality and leisure, which have been hit hardest by lockdown restrictions, to become more resilient.

Scott Knowles, chief executive at Chesterfield-headquartered East Midlands Chamber, said: “The pandemic has had a huge impact on small and microbusinesses in sectors such as retail, hospitality and leisure, which have previously relied on their physical venues to trade successfully.

“While we’re all looking forward to a return to normality as we come out of lockdown, it’s crucial these SMEs are future-proofed by creating modern websites to embrace some of the consumer trends that were already noticeable pre-Covid.

“Not every company can afford to do this, however, so we’re delighted to be playing a key role in supporting businesses in Chesterfield to establish and maintain the latest e-commerce solutions on behalf of the project funder, Chesterfield Borough Council.

“We believe the Digital High Street project will go some way to ensuring the much-loved independent businesses on our high street continue to thrive in a sustainable fashion for a long time to come.”

How the Chesterfield Digital High Street project will support businesses

The support available to businesses via the programme includes access to a Digital High Street adviser with specific e-commerce and online skills, who will work intensively with at least 120 businesses to help them develop and maintain their new or existing digital presence.

They will also be able to attend dedicated webinars, delivered outside working hours, and use marketing resources for free.

Grants of £2,200 – covering 100% of costs – will also be awarded to 50 of these businesses to help them set up an e-commerce website that is search engine optimised, with the package also including web hosting provision for a year and access to ongoing digital training.

All participating businesses can also benefit from free East Midlands Chamber membership for a year.

Councillor Dean Collins, Chesterfield Borough Council’s cabinet member for economic growth, said: “In Chesterfield, we have lots of fantastic local independent businesses and after the last 18 months, there has never been a more important time to support them. We hope this funding will help lots of these businesses sell more effectively online, which will help guarantee their future in our town and hopefully allow them to grow.

“It’s a really comprehensive support package and I would encourage as many local businesses as possible to sign up for the Digital High Street project because it will allow them to compete in a whole new way.”

Applications can now be made for the Chesterfield Digital High Street project at www.emc-dnl.co.uk/chesterfield-digital-high-street.

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Digitalisation Grants of up to £10,000 available for Derbyshire visitor economy businesses

Visitor economy businesses based in Derbyshire are being encouraged to apply for digitalisation grants of up to £10,000 to enable them to adapt, recover and rebuild in response to the coronavirus pandemic.

Marketing Peak District & Derbyshire is offering business grants to support the development of valuable digital assets such as online booking systems, updated websites and cashless payment facilities to help businesses respond to changes in consumer behaviour.

The grants programme is part of Marketing Peak District & Derbyshire’s European Regional Development Fund project, which has been updated to reflect new business needs that have emerged as a result of Covid-19.

Alongside digitalisation, grants of £1,000 to £10,000 are also available in the following areas:

  • Accessibility – e.g. accessible equipment and facilities for people with disabilities.
  • Cycling – e.g. secure cycle storage and maintenance equipment for use by visitors.
  • Internationalisation – e.g. website translation or the implementation of online booking/cashless payment systems to encourage international visitors.

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, the area’s official tourist board, said: “We’re delighted to be able to offer these valuable business grants through our European Regional Development Fund project. Derbyshire’s tourism industry is facing some of its biggest-ever challenges and this funding will play a key role in helping businesses to adapt and diversify in response to new consumer trends.

“Digital assets such as cashless payment systems and online booking facilities are going to be vital in driving the sector’s recovery and helping businesses to get back on their feet. We’ve already received a huge amount of interest and we’re urging eligible businesses to get their applications in as soon as possible.”

Businesses applying for the funding must meet the following criteria:

  • Be part of the visitor economy, including sole traders, partnerships and limited companies.
  • Be located in Derbyshire.
  • Have less than 250 employees.
  • Have been trading for more than 12 months.
  • Have a business bank account.

Successful applicants will receive a 50% grant towards the cost of the overall project, with a minimum 50% grant contribution being £1,000 and the maximum £10,000.
To find out more and to register interest for a grant visit: https://mpddbusinessgrantscheme.eventbrite.co.uk.

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