Digital upscaler

High-growth businesses in Chesterfield achieve new ambitions through Digital Upscaler

More than 1,000 ambitious businesses across Derbyshire, Leicestershire and Nottinghamshire have received valuable support to embrace new technologies courtesy of an East Midlands Chamber-led programme.

The Digital Upscaler project, which part-funded by the European Regional Development Fund (ERDF) and ran from 1 April 2020 to 30 June 2023, provided SMEs with knowledge, investment and capacity to scale-up.

It achieved this via intensive digital adviser support and specialist consultancy, capital grants to support technology investment, dedicated peer networks and a comprehensive programme of strategic action-planning workshops.

Technology grants valued at £1.6m in total, delivered as part of the project, have supported companies across a range of sectors to acquire and integrate new enterprise resource planning (ERP) and material requirements planning (MRP) systems, new access and entry systems, as well as install high-performance servers and high-speed Wi-Fi.

Diane Beresford, deputy chief executive at East Midlands Chamber, said: “Digital technology support has been a core service of East Midlands Chamber for many years now. A significant part of that offer was Digital Upscaler, the impact of which can be seen both in the project’s deliverables and in the subsequent growth of the businesses supported.

“ERDF support may well have ended but the Chamber’s innovation and technology specialists continue to be on hand to guide scaling businesses on tapping into support from the Chamber’s new East Midlands Accelerator projects and through national programmes such as Made Smarter and Innovate UK EDGE.”

Digital Upscaler has supported several Chesterfield firms, including Images Costumes, a family-run business which supplies custom-made dancewear, uniforms and active wear to dance schools, individual performers, theatres and production companies.

These outfits have taken centre stage in a number of shows, from The BRIT Awards to that of Irish-American dance sensation, Michael Flatley.

Michelle Webb, Owner and Managing Director at Images Costumes Ltd. commented: “Technology really is ever-changing and, no matter how we try, we are never up to date! So the triage of support we’ve received; D2N2 Business Adviser support, workshops, and digital consultancy, has been hugely important to our business.”

North Derbyshire-based manufacturer, Penny Hydraulics also received the support. The Digital Upscaler project funded bespoke training on CAD Autodesk, which has helped automate the business’s goods lift design process, in turn reducing the wasted time and material caused by manual errors.

Find out more about Chesterfield’s vibrant business community, and the support available to firms in our area at: https://www.chesterfield.co.uk/business/

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Chesterfield businesses offered fully-funded support for technology growth

Businesses across Chesterfield and the wider East Midlands region are being urged to take advantage of the support available from the Digital Upscaler project before funding comes to an end.

The project, which is part-funded by the European Regional Development Fund and delivered by East Midlands Chamber, supports businesses looking to invest in new technologies to propel growth or to overcome barriers due to a lack of understanding of new technologies.

It offers businesses the knowledge, investment and capacity to scale-up by embracing new technologies, and includes:

  • Intensive one-to-one adviser support from a team of digital experts
  • Funded consultancy to support new technology integration
  • An extensive programme of in-person, two-day digital workshops
  • Peer networks and the East Midlands Manufacturing Network – a Chamber initiative launched last year as a peer-led network, regularly bringing together makers across the region.

Nearly 500 businesses have so far enrolled on and engaged with the programme, which runs until the end of June 2023.

Paul Humphreys, head of scale-up services at East Midlands Chamber, said: “Time and again, we’re told the Chamber’s ‘deep dive’ workshops offer hugely practical advice that can be implemented immediately when staff are back at their desks.

“Beyond our extensive programme of workshops – which are fully-subsidised for staff in businesses across Derbyshire, Leicestershire and Nottinghamshire – we’re offering one-to-one support from our digital advisers to businesses considered to be high growth. Those showing the best growth potential will be invited to apply for a consultancy award.

“By getting to know a business, we can help its senior management team improve their knowledge when choosing a solution, developer or system provider, and make informed and considered decisions about technology investments. Our ultimate aim is to ensure their digital solutions meet the desired performance and functionality needed for future growth.”

A business that has already benefitted from Digital Upscaler support in our area is Cruise Circle in Bolsover.

When husband and wife team, Jason Daniels and Danielle Nemeth, acquired independent specialist travel agent Cruise Circle from its previous owners in 2009, they had a clear vision to evolve it into an online travel provider that was ahead of the curve in the cruise travel sector.

A Digital Upscaler grant and expert digital adviser support have enabled them to completely overhaul their legacy systems, resulting in the integration of data collection and data processing modules and customer relationship management.

Integration of automation functionality across platforms has reduced time spent manually inputting simple bookings, accelerating booking procedures and delivering a more efficient service to customers.

Jason said: “Our Chamber digital adviser demonstrated significant system development experience, which proved invaluable to us. He impressed on us the need to completely rethink and rebuild our digital position, and helped us understand the digital architecture we needed to develop was, in principle, not entirely different to that deployed by other business in other sectors.

“This reassured us that, with the right technical support, our digital functionality goals were within perfect reach.”

Upcoming Digital Upscaler workshops

  • Using technology to scale your business: Tuesday 24 January and Tuesday 31 January – Village Hotel, Nottingham
  • Social media academy: Wednesday 25 January and Thursday 26 January – Leicester Marriott Hotel; Tuesday 7 and Tuesday 14 February – Village Hotel, Nottingham; Tuesday 28 February and Wednesday 1 March – Holiday Inn Leicester
  • Successful search engine optimisation: Wednesday 1 February and Wednesday 8 February – Leicester Marriott Hotel
  • Inbound marketing: Thursday 2 February and Thursday 9 February – Leicester Marriott Hotel
  • Get to grips with GA4 (Google Analytics) and convert more visitors into sales and leads: Thursday 16 February and Thursday 23 February – Leicester Marriott Hotel

More information on the Digital Upscaler project, including a full list of events, is available on East Midlands Chamber’s website at www.emc-dnl.co.uk/services/digital-upscaler.

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