English Tourism Week Archives - Destination Chesterfield

Peak District & Derbyshire businesses celebrate English Tourism Week

19th March 2024

People are being reminded about the many great attractions and locations just waiting to be explored in the Peak District, Derbyshire and Derby as part of the area’s celebrations for English Tourism Week.

Taking place from 15 to 24 March 2024, English Tourism Week aims to raise the profile of the industry and celebrate the value and quality of tourism in England.

This year’s campaign, co-ordinated by VisitEngland, is using the strapline ‘supporting tourism, the heart of our communities’ to highlight the industry’s important economic, cultural and social impact.

Tourism in the Peak District and Derbyshire continues to be a key driver of jobs and growth for the area, generating an estimated £2.59 billion for the local economy and employing over 28,000 people.

The Visit Peak District, Derbyshire & Derby Local Visitor Economy Partnership (LVEP) aims to grow the visitor economy further, working with local, national and regional stakeholders to create a strong, sustainable tourism sector that benefits everyone.

As part of the local celebrations for English Tourism Week, Councillor Nadine Peatfield, Deputy Leader of Derby City Council, Jo Dilley, Managing Director of Visit Peak District & Derbyshire, and Stella Birks, Visitor Economy Development Manager at Derby City Council, visited Derby’s historic Museum of Making to show their support.

The visit kick-started a week of digital activity that will see the teams from Visit Peak District & Derbyshire and Visit Derby showcasing local tourism businesses and urging visitors and residents alike to explore everything the area has to offer.

From stately homes and show caverns, to farm parks and gardens, museums and galleries, and award-winning pubs, restaurants and places to stay, the area offers a fantastic variety of attractions for everyone to explore.

As part of the activity, the LVEP joined team members at Destination Chesterfield to visit local attractions, such as the Crooked Spire, Chesterfield Escape Rooms, Chesterfield Market and Market Hall, Casa Hotel, and local independent retailers such as Adorn Jewellers and The Cheese Factor.

As well as showcasing some of the destination’s key tourism businesses, the activity will celebrate the hardworking people who work in the area’s visitor economy sector.

English Tourism Week also coincides with Visit Peak District & Derbyshire’s annual Season Opener and Leaflet Swap, which is being held at Thornbridge Hall near Bakewell on Wednesday 20th March.

The popular event – funded by the UK Shared Prosperity Fund and delivered via the East Midlands Chamber’s Derbyshire Accelerator Project – is an opportunity for local tourism businesses to collect visitor collateral for the coming season, network with industry colleagues and benefit from short workshops and advice surgeries.

Jo Dilley, Managing Director of Visit Peak District & Derbyshire, says: “English Tourism Week is an opportunity to put tourism centre stage and showcase this vibrant industry which supports thousands of jobs and communities across the Peak District and Derbyshire.

“It’s a great chance to recognise the value of the sector, worth £2.59 billion locally, champion the hardworking people behind the businesses, and highlight our world-class destination as a great place to visit and stay. With Spring upon us and the Easter break just ahead, there’s never been a better time to visit or revisit some of the fantastic places we are so fortunate to have on our doorstep, and I encourage everyone to get out and show their support.”

Find out more about the range of exciting attractions in Chesterfield and plan your visit to the town: https://www.chesterfield.co.uk/visiting/

To see what the Peak District and Derbyshire has to offer visit the Visit Peak District & Derbyshire website: www.visitpeakdistrict.com.

Visitors to the county’s attractions and local tourism businesses are being urged to share photos of their visits on social media using the hashtag #EnglishTourismWeek24, tagging @visitpeakdistrict and @visitderby. For more information on events and activities taking place in Chesterfield, search for @ChesterfieldUK on social media.

Local leaders shine spotlight on sustainable transport for English Tourism Week

24th May 2021

Robert Largan, Member of Parliament for High Peak, has joined Marketing Peak District & Derbyshire (MPDD) together with local leaders to shine a spotlight on sustainable transport for English Tourism Week (22-31 May 2021).

Mr Largan MP joined Jo Dilley, Managing Director of MPDD; Andrew McCloy, Chair of the Peak District National Park Authority; John Young, Commercial Director of Stagecoach; Sir Richard FitzHerbert, Chair of MPDD; and John Harrison of Speedwell Cavern to highlight the Peak District’s new Hope Valley Explorer bus service – and to promote green travel across the county.

Following a successful pilot in 2019, the Stagecoach-operated bus will run from 23 July to 3 October 2021, offering a hop on hop off service in the Hope Valley. Visitors are encouraged to leave the car behind, take the train from Sheffield or Manchester and join the Hope Valley Explorer at Hope or Bamford – or hop aboard direct from Chesterfield or Dronfield.

Attractions on route include the Peak District’s dramatic Upper Derwent Valley and the fascinating cave networks at Castleton, providing a great chance for visitors to travel by public transport whilst supporting the recovery of local businesses.

In a bid to further boost car-free visits, a series of extended bus services has been announced by Derbyshire County Council for summer 2021, including new hourly Sunday services on routes connecting Derby and Ashbourne; Matlock and Chatsworth; Sheffield, Castleton and Buxton; and Chesterfield and Bakewell. Some of the services also connect with trains at Buxton, Chesterfield and Matlock stations.

The news follows the launch of Marketing Peak District & Derbyshire’s 5-year Tourism Rescue & Rebuilding Plan, which highlights the destination’s aims to lead the way in sustainable tourism, active travel and transport connectivity.

Led by VisitEngland, the annual English Tourism Week campaign – which this year uses the slogan ‘Here for Tourism’ – highlights the importance and vast contribution the sector makes to the UK economy. In 2019, tourism was worth £2.5 billion to the Peak District & Derbyshire economy, supporting 32,000 local jobs.

Details of the Hope Valley Explorer Bus and public transport across Derbyshire can be found at: visitpeakdistrict.com/getting-here.

Robert Largan, MP for High Peak, said: “Tourism and hospitality are absolutely vital to our local economy in the Peak District and it’s fantastic to see so many great public transport options available to visitors this summer.

“English Tourism Week is an ideal time to recognise not just the value of the tourism sector, but also the key role it can play in levelling up the UK’s economy, and sustainable tourism will play a huge role in the industry’s future success.”

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire said: “English Tourism Week is a fantastic time to shine a light on sustainable tourism and the role it can play, not just in the sector’s recovery, but in improving public transport links for all those who live, work and visit here.

“Assets like the Hope Valley Explorer offer a great way to enjoy green travel in the Peak District & Derbyshire, whilst supporting the recovery of local businesses, and when used alongside the area’s many fantastic rail links can make for an enjoyable and hassle-free day out.

“Our 5-year Tourism Rescue & Rebuilding Plan maps out the new long-term vision for the sector and sustainable transport will be a key driver of recovery and growth. We’re encouraging visitors to explore as many car-free options as possible this summer and to enjoy a great, green day out in the Peak District & Derbyshire.”

Councillor Barry Lewis, Leader of Derbyshire County Council said: “I’m delighted that we are able to provide more bus services into the Peak District on Sundays for the coming summer season. These services will benefit local people and will also link with rail services at Chesterfield, Buxton and Matlock for those coming from outside the county.

“By increasing the services on offer we hope that those without a car can visit the countryside more easily, and that more people will decide to take the bus rather than drive. Having increased services also opens up the possibilities of walkers being able to use them to link up with their walks, opening up additional possibilities for local people and those who come from further afield. Derbyshire is now well and truly open for business.”

Andrew McCloy, Chair of the Peak District National Park Authority said: “We’re delighted to be working again with operators Stagecoach during summer 2021 to bring the Hope Valley Explorer service back to some of most scenic parts of the National Park. It can drop you at the start of a walk, take you to the heart of a picturesque village, or you can simply stay on for a relaxed tour of the valley in the company of a knowledgeable and friendly driver and the fascinating on-board commentary.

“More than anything, you will be helping to lessen the impact of cars on this sensitive location, reducing congestion and pollution and helping us develop more sustainable travel choices for everyone to enjoy.”

“We all need to think about the long-term effect of how we get to and around the National Park and the impact on local communities, our health and fitness, and ultimately the climate. The Hope Valley Explorer shows that there is an alternative to the car that is every bit as attractive and accessible.”

Phil Medlicott, Managing Director, Stagecoach Yorkshire said: “We are delighted to support the return of the Hope Valley Explorer service, working in partnership with the Peak District National Park, which opens up a beautiful part of the countryside for people to enjoy in a sustainable way.

“This service is a great example of partnership working to encourage people onto public transport through connecting with local rail journeys. As the country moves forward and people look to take short breaks or adventures closer to home this year, it’s important that buses play a key role in supporting this and moving towards a greener and cleaner future for travel.”

Sir Richard FitzHerbert, Chair of Marketing Peak District & Derbyshire said: “The Peak District & Derbyshire has so much to offer visitors and these great public transport services provide even more reasons to explore this summer – without the need for a car.

“From stately homes such as Chatsworth and Haddon to the caves of Speedwell Cavern and Treak Cliff near the wonderful village of Castleton, so many areas are easily accessible by public transport. After the past year, it has never more important to visit and support local businesses and we look forward to welcoming visitors back for a bumper season.”

Throughout English Tourism Week, Marketing Peak District & Derbyshire is also celebrating other methods of green travel with a dedicated Cycle Week across its social and digital channels.

Marketing Peak District & Derbyshire’s Rescue & Rebuilding Plan can be found at: visitpeakdistrict.com/industry/about-us/rescue-and-rebuilding-plan