Less Than Zero

Government backing for Chesterfield apprentice barber academy

A new apprentice barber academy has opened in Chesterfield, providing a hands-on learning option for young people in our area.

The government-backed scheme will be based at Less Than Zero, an award-winning barber shop based in the town centre.

The unique 13 month training program is designed to deliver a comprehensive education in the art and business of barbering at NVQ Level 2 and Level 3.

With an emphasis on hands-on experience and industry readiness, the Apprentice Barber Academy at Less Than Zero provides in-depth training to aspiring barbers looking to build sustainable and successful careers. The curriculum is crafted
to cover every aspect of barbering, from mastering classic and contemporary techniques to understanding customer service, personal branding, and business fundamentals.

“We’re dedicated to creating opportunities for the next generation of barbers and setting new standards in barbering education,” said Martin Wallis-Keyworth, Owner. “With this academy, we’re committed to giving our apprentices the skills,
knowledge, and real-world experience they need to become not only expert barbers but also confident professionals.

The program is structured to allow apprentices to progress at their own pace, with individualised mentoring provided by skilled instructors from Less Than Zero’s talented team.

Apprentices will gain invaluable experience through client interactions and on-the-floor practice, preparing them thoroughly for a career in barbering.

Enrolment is now open, and prospective apprentices and employers are encouraged to contact the Academy via the Less Than Zero Barbers website. Spaces are limited to ensure personalised instruction, allowing each apprentice to receive
focused guidance and mentorship throughout their training journey.

For more information, visit www.lessthanzerobarbers.com or contact martin@ltzbarbers.com

Looking for support to upskill your team? Go to: https://www.chesterfield.co.uk/business/business-support/

Are you considering working in Chesterfield? There are many benefits to working in our innovative town, such as the central location and transportation links. Not forgetting the modern offices and workplaces within the town and surrounding areas. Discover more about working in Chesterfield here.

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Chesterfield barbers named in the UK’s best apprentice employers for 3rd consecutive year

A barber shop in Chesterfield town centre has been recognised nationally as one of the best apprentice employers, for the 3rd year in a row.

Less Than Zero Barbers, established in Chesterfield in 2017 has been named in the Institute For Apprenticeships Top 50 SME employer list for the company’s commitment to its team.

The list, which was announced on 25th July 2024, celebrates England’s outstanding small & medium-sized apprenticeship employers, recognising their commitment to creating new apprenticeships, the diversity of their apprentices, and the number of apprentices who successfully achieve their apprenticeships.

The rankings are produced annually by the Department for Education, in partnership with High Fliers Research, who independently assess and rank the nation’s top apprenticeship employers

Martin Wallis-Keyworth the owner of Less Than Zero said: “We have always taken the formal training of new and existing staff extremely important and have always ensured people not only grow in the barbering skills but also in other skills such as training, assessing and teaching and have all those skills in the business to NVQ L5.”

Investing in people is obviously having a positive effect on the business as it’s grown year on year since its formation and is consistently scored on social media at a 4.9/5 which is always a good sign especially when you consider the amount of reviews the business has.

Martin went on to say: “Moving forward we have formulated a strategy and business plan to expand the business further and this will be achieved by leveraging the amazing team we have and their new skill set and also will help us grow a larger talent pool to help in that expansion. We would be unable to this if it hadn’t been for the training and development of the team.”

Caroline Larissey, Chief Executive National Hair and Beauty Federation added: “It’s fantastic to see one of our NHBF members being recognised in the Top 50 SME Employer list for the third consecutive year. Having previously worked alongside Martin Wallis-Keyworth in the trailblazer groups for the Barbering apprenticeship, I have firsthand experience of his commitment to excellence and professional development.

“Less Than Zero Barbers’ consistent appearance on this prestigious list is a testament to their unwavering dedication to team growth and the barbering profession as a whole. Their approach to investing in their staff’s skills, not just in barbering but also in training, assessing, and teaching, sets a remarkable example for our industry.

“Martin’s strategy of leveraging his team’s expanded skill set for business growth is exactly the kind of forward-thinking approach we champion at NHBF. It’s clear that their investment in people is paying dividends, as evidenced by their year-on-year growth and outstanding customer satisfaction ratings.

“We’re proud to have businesses like Less Than Zero Barbers as part of our membership. They exemplify the values of continuous improvement and staff development that are crucial for the future of our industry. We look forward to seeing their continued success and the positive impact they’ll undoubtedly have on the barbering profession as they expand.”

Nick Hogan, Destination Chesterfield Board Member said: “A big congratulations to Less Than Zero for gaining this recognition once again. We know that businesses across our town are playing a key role in supporting our young people to gain key skills which set them up for a rewarding career. Ensuring we have high level skills in our workforce is vital to the economy, so it is pleasing that the work being done by a local business has been highlighted at a national level.”

Looking for support to upskill your workforce, or to take on and develop an apprentice? Find out more on our business support pages here.

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Less Than Zero Barbers to support Chesterfield parents with free ‘back to school’ haircuts

Chesterfield barbers, Less Than Zero based on Soresby Street has been busy providing support for residents across Chesterfield, with the team giving free haircuts to boys ahead of the new school year.

The barbers, which has won multiple awards, is working to engage the local community and give back to families who are feeling the pinch due to the current cost-of-living. The business is working alongside local charity, Gussie’s Kitchen to book appointments for those in need.

School-age boys in the town are able to book a free appointment at the barbershop on Soresby Street, on a Thursday and Friday morning between 9am – 10am ahead of the school year.

Each appointment will last 30 minutes and can accommodate 12 people per session. While benefitting local families, the initiative will also enable apprentices at Less Than Zero to gain vital experience and training.

Find out more about Less Than Zero being recognised as one of the top 50 SME apprentice employers in the country at: https://www.chesterfield.co.uk/2022/07/chesterfields-less-than-zero-included-in-englands-top-50-sme-apprentice-employers/ 

Less Than Zero owner and founder, Martin Wallis-Keyworth commented: “We are always seeking ways to support different members of the community in Chesterfield and felt this would help parents of school boys just that little bit more before they head back into the school year again soon.

“As we don’t usually open until 10am anyway, offering these sessions utilises the skills of the team and gives more training to our apprentices and also brings more footfall into the town centre too.”

Those interested in booking an appointment are being encouraged to book early. The appointments take place at 7 Soresby Street, Chesterfield, S40 1JW. To book, simply visit the Gussie’s Kitchen facebook page https://www.facebook.com/gussiessuperkitchen/ and choose your day and time.

Less Than Zero supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Less Than Zero Barbers partners with local football club to champion community activities

Chesterfield’s Less Than Zero Barbers has announced a joint-venture with “The Home Of Football” Sheffield FC, to work collaboratively on a range of local community projects.

The multi-award winning barbers based on Soresby Street in Chesterfield Town Centre, has partnered with the Dronfield-Based club to encourage kids to get involved in the game and also their local community.

Sheffield Club was formed in 1857 and were responsible for the original rules of the game, most of which are still applicable. The club is recognised by FIFA as the oldest in the world.

Martin Wallis-Keyworth, Owner at Less Than Zero Barbers commented: “Less Than Zero are proud to be working together with this amazing club as we share core values of being community focused, conducting ourselves with integrity and being respectful and inclusive.”

Dylan Ralph, Partnership Manger, Sheffield FC commented: “Working together we have some exciting plans which will become apparent over the coming months.”

As part of the plan, Less Than Zero will offer local school leavers the opportunity to get an NVQ Level 1 in barbering during the 6-week summer holidays. To provide the service, the business will be working with Realise, the U.Ks Apprentice Provider of the Year.

The company was recently recognised amongst the Top 50 Small Business Apprentice Employers in England, taking 36th spot on the list developed by government’s Department for Education.

Furthermore, Sheffield FC is working towards providing an innovative ‘pop up barbershop,’ focusing on improving mental wellbeing and self esteem. Details on all collaboration activities will be posted on social media (Instagram: _sheffieldfc and lessthanzerobarbers).

For anyone interested in a Level 1 Traineeship, Realise Training have a dedicated phone number – Tel: 0333 444 3973.

Less Than Zero Barbers supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Chesterfield firms included in England’s top 50 SME apprentice employers

Chesterfield barbers Less Than Zero has been included in the annual list of top 50 best SME apprenticeship employers across the country.

The business based on Soresby Street in the town centre ranked 36th in England for taking on and developing apprentices.

The Top 50 SME Apprenticeship Employers 2022 recognises leading small & medium-sized apprenticeship employers for their commitment to employing apprentices, their creation of new apprenticeships, the diversity of their new apprentices, and the progression of their apprentices onto further apprenticeships and employment.

The new annual rankings have been developed by the Department for Education, in partnership with High Fliers Research.

Martin Wallis-Keyworth, Owner of Less Than Zero commented: “We are over the moon. To know that we’d been nominated for it at all was amazing. We then knew we were finalists for the Top 100 then invited to an online TV announcement but we still thought we’d hadn’t been successful and when we hadn’t reached the 51 to 100 we actually logged off.

“That evening we looked at our emails and had 120 unread messages we knew something had happened and the first email we saw was a congratulations from the “Investors In People”.”

Martin explained how his business has worked with its apprentices to achieve the accolade: “It’s about the mindset of the apprentice and the employer being as one. Added to this a supportive and professional learning provider. We’ve been partners of the best for over 4 years now, Realise Training who were given the amazing accolade of Apprentice Training Provider 2022.

“Apprentices are the life blood of the company as they are the next generation of talent. We are always on the lookout to grow our team both in numbers but more importantly talent therefore in terms of people we ensure everyone has a Personal Development Plan and the necessary support in the company to ensure that’s understood and delivered. ”

For businesses considering taking on an apprentice in Chesterfield, Martin had the following advice: “Apprentices aren’t right for all business or put it more specifically, not every business of right for an apprentice.

“There’s a level of maturity needed within the business and also within the apprentice to understand Apprenticeships aren’t a quick fix they are part of a long journey of continual development and that sticking with it is what’s needed. Within my business sector, barbering, it offers learners and new entrants and amazing opportunity to have an amazing lifelong skill, have fun, have opportunities opened up that only superstars can dream of and earn great money.

“We try and empower our apprentices whether that’s a work experience starter on an NVQ Level 1  or a manager within the business on a Level 6.”

Meanwhile fellow Chesterfield company, Clee Hill Plant were also named in the list, with the firm ranking highest out of all plant hire companies in the UK.

Clee Hill has maintained a successful Apprentice Scheme for over twenty-five years which is an important element of its Business Development Strategy for the future.

Gavin Kirk, HR Manager, said: “Clee Hill Plant has a long history of supporting apprentices through their training programmes and enabling them to obtain a nationally recognised qualification in plant maintenance and repair.

“We are extremely proud of our apprenticeship pass rate and retention, with over 40 per cent of our operational employees either undergoing apprenticeship training or having completed their programme and choosing to continue their career with Clee Hill Plant.

“Apprentices who have completed their apprenticeships with us have progressed to become highly competent and experienced Plant Engineers, either workshop based or mobile.

“We offer a three-year advanced apprenticeship in plant maintenance and repair with training taking place ‘on the job’ and through block release at college.”

To find out more about apprenticeships in Chesterfield, go to: https://www.chesterfield.co.uk/apprenticeships/

Less Than Zero supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

 

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