Marketing Archives - Destination Chesterfield

New Group Marketing Manager Joins Robinson to drive forward sustainability pledge

9th September 2021

Robinson – the manufacturer specialising in value-added custom packaging – has appointed Laura Donington as Group Marketing Manager to support the delivery of the marketing strategy across their international business, strengthening their value offering through sustainability and brand enhancement, content design and creation, and stakeholder engagement and communication.

Laura brings a wealth of B2B marketing experience ranging from digital marketing, PR, events management, communications, as well as branding. Laura is a STEM Ambassador with a passion for sustainability. In her previous roles, including with environment charity PECT, North East Lincolnshire Council and Ultimate Packaging, she managed social responsibility and volunteering programmes supporting businesses and communities to make sustainable changes.

Laura says “Robinson is spearheading sustainability within the packaging industry, making a difference with a real focus on developing and empowering their people and supporting communities. With the launch of Robinson’s sustainability pledge earlier this year, I am excited to help drive and support a positive change among brands and retailers to contribute to the bigger picture of a circular economy.”

Laura continues, “what attracted me to Robinson is their real and honest drive to make a difference and not ‘greenwash’; I am excited to be a part of this journey. Within such an agile and responsive organisation, expect to see big strides and impact in our communication and marketing as we accelerate our presence within the industry and community. ‘Normal’ is not a word I like to use when it comes to campaigns or marketing material. Watch this space!”

Lubna Edwards, Group Sustainability and Marketing Director adds, “Laura’s demonstrated modern and dynamic approach, creativity and passion is vital in helping us execute our strategic priorities to help our people thrive, put the customer at the forefront and drive sustainable growth. She’s a very talented professional and we are thrilled to welcome her to the Robinson team!”

Robinson supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 190 organisations across Chesterfield and North Derbyshire.

Robinson PLC’s Sustainability pledge

Leading industry figures to attend Peak District & Derbyshire tourism conference

19th October 2020

Tourism, hospitality and leisure businesses across the Peak District and Derbyshire are invited to attend Marketing Peak District & Derbyshire’s Annual Tourism Conference on Thursday 5 November 2020.

The fully-funded virtual event will bring together leading industry figures from across Derbyshire and beyond including keynote speakers Tourism Minister, Nigel Huddleston MP and Simon Calder, Senior Travel Editor of The Independent.

Delegates will gain valuable insights from Councillor Barry Lewis, Leader of Derbyshire County Council; Brendan Moffett, Director of the Centre for Contemporary Hospitality and Tourism at the University of Derby; national tourist body VisitEngland; and Jo Dilley, Managing Director of Marketing Peak District & Derbyshire.

As businesses continue to weather the ongoing coronavirus crisis, the conference will shine a light on the biggest issues impacting tourism, the latest consumer trends and the work being done to secure the industry’s long-term future – with plenty of opportunity for engagement and questions.

Delegates are invited to register for a fully-funded place at the event, which is supported by Marketing Peak District & Derbyshire’s European Regional Development Fund (ERDF) Project.

Register for the Peak District & Derbyshire Annual Tourism Conference (10.30-13:00) using the following link: http://ow.ly/4Y8N50BT7if

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, says: “We’re delighted to invite delegates to join us at our Annual Tourism Conference which is supported by our ERDF project. As the industry continues to face some of its biggest-ever challenges, now more than ever it is critical that we all work together to ensure our collective voice is heard.

“In the presence of leading industry experts and key national figures, the conference will provide a great opportunity for businesses to raise the issues that matter to them most, to gain useful insights into local and national trends, and to learn about the critical plans to support the sector’s recovery.”

Tourism is usually worth £2.3 billion to the Peak District & Derbyshire economy, supporting over 30,000 jobs and boosting growth.