Chesterfield-based engagement specialist Noonah has been announced as a finalist in two upcoming awards ceremonies.
The company is shortlisted at both this year’s Campaign Tech Awards 2022 ‘Tech as part of a Campaign: Retail’ and Conference & Events Awards 2022 ‘Best Event Technology’ for its work with Hasbro.
The entry highlights the work Noonah carried out in giving two of Hasbro’s most famous names, Cluedo and Monopoly, relevance in an ever-competitive retail landscape.
To maximise reach and accessibility, the firm staged a two-part campaign, taking the ‘Cluedo Family Edition‘ on a tour visiting Smyths Toys’ most popular Superstores, and basing the ‘Monopoly by You‘ pop-up in London’s prestigious Selfridges department store.
Central to both activations was Noonah’s powerful Personalize product personalisation technology, combining market-leading customisation software with state-of-the-art live-printing tech, all housed in eye-catching installations to maximise visibility and brand engagement.
Alice Morton, Account Manager at Noonah commented: “We are incredibly proud of our work with Hasbro and the team involved with this project. A huge congrats and good luck to all others nominated!”
The campaign incentivised customers, old and new, to engage with these classic titles, and strengthened the emotional connections with their brands, achieving immense reach and significant brand exposure on the run-up to Christmas.
With retail suffering from the impact of COVID-19 and losing ever more sales to e-commerce, this campaign was a powerful reminder of what the high street can be if it embraces the latest and best experiential tech.
The Campaign Tech Awards celebrates the companies that represent the industry’s trailblazing thinkers, imaginative clients, and cutting-edge technology. Championing the collaboration between agencies, brands, and the technology communities, recognising the outstanding work produced together to drive the creative industries forward. Noonah’s entry has been shortlisted in the highly competitive category and will go up against agencies from the likes of MediaCom’s campaign with Ellesse and UNIT9’s work with Southampton F.C.
The awards ceremony will take place on 8th June 2022 in London. The lunch will showcase some of the most outstanding achievements of the industry over the past 18 months and truly display how the industry stood resilient and pushed through during a very difficult time.
The good news continues as Noonah’s work has also been shortlisted for Conference & Events Awards 2022. This awards ceremony is GCN Events’ longest-standing and flagship event and is the pinnacle of event industry recognition. After an outstanding virtual event in 2020, Conference & Events Awards 2022 sees an eagerly awaited return on 1st July, attracting an audience of over 600 conference and venue professionals.
To find out more about Noonah, go to: https://noonah.com/
Noonah supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.
