Huge progress has been made this month with the development of a brand new in-house photography studio at Chesterfield-based hot tub manufacturer, Superior Wellness.

A turntable platform has been installed, giving the company the opportunity to photograph its products at different angles, along with providing the team with the ability to take overhead images and videos.

The studio ensures Superior Wellness will be able to improve its marketing content across all platforms, including in print and online.

Sarah Elphick, Head of Marketing at Superior Wellness said: “Following our move into the new location, we now have the space to have our own in-house studio.  It is so important that we have good quality imagery and videos of all products.  This will ensure our brochures, websites and spec sheets are of a premium quality to match our products.

“A hot tub or swim spa is a big purchase and therefore our retail and trade customers want to see a full 360 video of the product or images of the product highlighting the key features.  With so many variations of colours and models with now have almost 200 products to capture.  As the hot tubs come into the warehouse we can schedule them in for a photoshoot before they get delivered to a retail customer or for one of our trade partners.

“This is an exciting step forward and will really transform our marketing here at Superior Wellness. Thank you to Tamworth based firm Spin-It, who fitted the new turntable.”

Further developments also include a complete renovation of the firm’s 10,000sq ft showroom based in Chesterfield, which will display a range of hot tubs, swim spas, accessories and a brand-new testing area once complete late summer 2021.

The company has also announced a number of new recruits in recent months, which has provided a further boost to Chesterfield’s economy and employment landscape as the town looks to continue its recovery from the covid-19 pandemic.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.