Vicar Lane Shopping Centre has teamed up with The Works and Waterstones to bring an innovative initiative to the shopping centre, aimed at getting more local people to enjoy reading.
In celebration of National Read a Book Day, customers can enjoy a Blind Date with a Book – completely free.
From Monday 6th September, Vicar Lane is encouraging people to head to St James Square where they’ll find a ‘Reading Zone’, complete with beanbags and deckchairs, and the Blind Date with a Book set up.
Locals can have a read of the brief synopsis on the wrapped books, and pick one that takes their fancy.
The Reading Zone will be in situ at the shopping centre in the heart of Chesterfield for the week.
Shaun Brown, Operations Manager, Vicar Lane said ‘’We’re excited to celebrate National Read a Book Day with the launch of Blind Date with a Book.
“We all lead busy lives and it’s hard to remember to leave time for ourselves, so by setting up a Reading Zone at the shopping centre, we hope people will be encouraged to take time out of their day to sit down and read a book!’’
The latest initiative comes off the back of the popular Summer Zone at Vicar Lane, which saw residents treated to some of the best sporting action on the big screen in St James Square over July and August, along with pop-up bars and food vendors.
The centre is home to a wide range of both quirky, independent shops and cafes, sitting alongside well-known national high-street retailers. Find out more about the shopping centre here.
Vicar Lane Shopping Centre supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 190 organisations across Chesterfield and North Derbyshire.
