East Midlands Chamber has stressed the importance of shopping locally now the national lockdown has ended.

Ahead of Small Business Saturday on 5 December, the chamber of commerce says it has never been more important to support local businesses that have been badly affected by coronavirus lockdowns.

Scott Knowles, chief executive of East Midlands Chamber, said: “As so-called ‘non-essential’ retailers are finally allowed to reopen after a month of national lockdown, it is vital that they receive the support of local people.

“Businesses have invested huge amounts of money into making themselves Covid-secure but have lost out through no fault of their own as they have been forced to close again. Customers who feel safe and comfortable to visit shops again once national restrictions are lifted should be mindful to support small independents in particular.

“At a time when our city and town centres are being decimated by the collapse of chains, these are the businesses that will hopefully remain once stores around them close. They are the beating heart of high streets and a huge part of the character in what makes towns and cities unique.

“Small Business Saturday is a great initiative that highlights the wide variety of businesses that people have on their doorstep, and in 2020 it’s perhaps never been more important to give them our support.”

On Friday 4 December, the Chamber will run a virtual roundtable event with Derby North MP Amanda Solloway to prepare for Small Business Saturday. You can find out more and book your place at the event here

The Parliamentary Under Secretary of State at the Department for Business, Energy and Industrial Strategy will speak to her local businesses about the impact of lockdown and their plans for the future.

Find out more about shopping locally in Chesterfield here. High street shops and Chesterfield’s market will also be extending their trading hours on the run-up to Christmas. Find out more and plan your shopping trip here.