Major national toy retailer, Smyths Toys Superstores is set to open its doors in Chesterfield next month.

The business will open a new store on the town’s Wheatbridge Retail Park on March 21st, bringing new investment and jobs to the town. The business will neighbour other national chains, Wickes and Carpetright at the development.

Smyths Toys is one of the world’s largest toy retailers and has well over 100 outlets spread across Europe and the UK as well as operating online.

It offers customers a wide range of toys, baby, outdoor and gaming products, and the business says it is dedicated to encouraging learning and developing creativity in children.

The company is set to host a special launch party on its opening weekend in the town from Thursday, 21st March until Sunday, 24th March.

Face painting will be available for children aged three and above, and free candy floss will be given to guests along with a number of free toy giveaways.

Peter Swallow, Chair of Destination Chesterfield commented: “It is great to see a well-known national retailer such as Smyths Toys making a major investment in Chesterfield.

“We know that our town has several strengths as a base for retailers, whether they be small independents starting on their business journey, or larger chains looking to expand their footprint.

“It is very encouraging that this national brand has seen the potential of Chesterfield, from its excellent location and transport links, and wide catchment area.

“As residents of Chesterfield, we must all continue to support our high streets wherever possible to ensure they remain vibrant.”

Experience shopping in Chesterfield, a town which boasts a mix of nationally recognised retailers and unique independent stores.

Find out more at: https://www.chesterfield.co.uk/visiting/shopping/