Superior wellness

Platinum Spas uses latest technology for ‘augmented reality’ hot tub experience

Chesterfield-based Platinum Spas, part of Superior Wellness has announced its latest venture into a 3D AR (Augmented Reality) hot tub experience.

This latest feature will enable customers to not only be able to have a 360 view of the Premium range Tokyo hot tub but also view the hot tub in their own space and the process is really simple. This will allow people to make an informed decision on whether the hot tub is the right choice for them.

The introduction of the 3D AR means people can now view the Tokyo hot tub from the comfort of their home before actually making the trip out and visiting one of the Platinum Spas retailers.

Sarah Elphick, Head of Marketing said: “It will also be a great benefit to our partner network as it will enable them to demonstrate this product to a customer even if they do not currently have that particular model in stock.

“One of the benefits of AR is that it increases engagement and interaction whilst also providing a richer user experience. We are continuing to innovate and focus on what our consumers want. This is just one of many steps we are taking to take our marketing to the next level.”

Another benefit of this new technology is that it enables customers to scan, place and view the hot tub at 100% of its actual size. A QR code is scanned on a smartphone camera and people are then free to roam and inspect the hot tub. This will allow customers and partners to see whether or not the hot tub would fit into their showroom, garden room, garden space or wherever they wish.

Sarah added: “Superior Wellness are really excited to launch this new feature for the Tokyo hot tub. The Platinum Spas brand continues to innovate every year with new ideas being introduced to ensure they offer the very best in technology and design.”

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Superior Wellness team completes Yorkshire three peaks challenge

The team at Chesterfield’s Superior Wellness has recently conquered the grueling Yorkshire Three Peaks Challenge in aid of Fibromyalgia Action UK.

On 28 August, a team of 22 from the world’s fastest growing hot tub manufacturer took part in the 24-mile challenge climbing Yorkshire’s highest peaks.

The team have currently raised £790 and there is still time to donate. The money raised will go directly to their national charity partner Fibromyalgia Action UK, who are fighting for freedom from Fibromyalgia – to raise awareness and much needed funds.

Fibromyalgia is a long-term condition that causes persistent pain all over the body.  As well as widespread pain, other symptoms will include but are not limited to fatigue and non-refreshing sleep, and brain or fibro fog.

The Yorkshire Three Peaks Challenge takes on the peaks of Pen-y-ghent, Whernside and Ingleborough, usually in this order, and in under 12 hours. These peaks form part of the Pennine range, and encircle the head of the valley of the River Ribble, in the Yorkshire Dales National Park.

The Superior Wellness team showed true family spirit, dedication and commitment.  Some team members completed the course in a record time as an organised event this year, in 8 hours and 15 minutes, which was an incredible achievement.

Rob Carlin, Managing Director at Superior Wellness said: “I am incredibly proud of everyone who took part; helping each other along the way as well as conquering fears and challenges. It was very challenging mentally and physically.

“We are overwhelmed with the generosity of donations to raise much needed funds for our national charity Fibromyalgia Action UK. Thank you to everyone who has donated so far; it is not too late to donate via our Just Giving link.

“We hope to raise awareness of the condition through the partnership, particularly amongst young people, as many may not even know what it is.”

Des Quinn, Chair of Fibromyalgia Action UK said: “We really appreciate the effort, conviction, and time donated by the team at Superior Wellness. I would like to thank them for their efforts. It is tremendous what they are doing, we really appreciate the funds you have raised and the awareness of fibromyalgia too.”

Since the partnership began in 2021 the Superior Wellness team have raised over £5,000 in a series of charity events to raise funds for Fibromyalgia Action UK.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Superior Wellness listed as one of Britain’s Fastest-Growing Businesses

Superior Wellness ranks 18th on the Growth 100: an annual list that reveals Britain’s fastest-growing privately owned businesses in the country where the founder or founders are still involved.

Superior Wellness leads the market as the world’s fastest growing hot tub manufacturer, creating premium, high quality products focused on improving your health and well-being.

On 22 June 2022, the FEBE Annual Growth 100 list was released highlighting the fastest-growing privately owned businesses in the country.

Superior Wellness has been in a fortunate position to experience a monumental level of growth during the pandemic. The company noticed an incline in demand for hot tubs and other wellness related products during the pandemic which spearheaded the growth.

In 2021 Superior Wellness moved into its brand-new headquarters in Chesterfield and has also recently opened a 10,000 sq. ft showroom with training facilities. The team headcount has also doubled to almost 70.

It now works with a global partner network of over 200 hot tub retailers across 16 countries. In 2021 alone, 72 partners were onboarded to the Superior Wellness network and 32 of these were international accounts.

Superior Wellness is now focusing on its growth across the United States of America having recruited two dedicated sales managers based in America.

FEBE reports that: “There are 4.2m private companies in the UK. Just 1% or 45,000 of these are considered ‘high growth’ and Superior Wellness is now included in the Growth 100 list.”

Rob Carlin, Managing Director, said: “We were so proud when we heard the news that Superior Wellness had made it onto Growth 100 list. We ranked 18th in Britain for the fastest-growing companies privately owned businesses.

“This is such an incredible achievement for us as a company and a real accolade to the team and their hard work.

“I would like to extend my thanks to all the Superior Wellness team and our partner network for making this possible.”

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Superior Wellness success at the EMEA 2022 Inspiring Workplace Awards

Superior Wellness has been confirmed as a finalist at the EMEA Inspiring Workplace Awards.

The awards recognise forward-thinking and people-first organisations. Originally, called The Employee Engagement Awards, they have since evolved into Inspiring Workplaces.

The Inspiring Workplaces Group announced its first ever Top 50 Inspiring Workplaces across EMEA at last night’s Gala Dinner held at the Kia Oval in London.  Superior Wellness came 39th out of 50 finalists with special recognition for their culture and purpose.

Wellness is at the forefront of everything that Superior Wellness do, and this is followed through to partners, suppliers and the internal team. The family culture that has been built at Superior Wellness is something they are incredibly proud of. The focus is to create a positive working environment where the team feel inspired to come to work every single day.

Carol Claydon, Head of HR said, “I am absolutely thrilled that Superior Wellness has been recognised as a finalist in the Inspiring Workplace Awards.  The evening was a great success and it was inspirational to see so many organisations who also offer a great work environment and focus on the culture.

“We understand that if there is a positive working environment, our team will enjoy coming to work and in return feel happier. We really are like one big family here and I feel very lucky to be part of it.”

Founder of Inspiring Workplaces, Matt Manners said, “We have been recognising organisations and the inspirational people within them for over eight years now. This year, we wanted to evolve the awards to represent the way the world of work is evolving too.

“Congratulations to all the finalists. We can’t wait to share these stories and promote the inspirational work you are doing day-in-day-out.”

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

Recently, Chesterfield Champions were invited to the new Superior Wellness showroom and headquarters to hear talks on health and wellbeing, followed by a tour of the premises as pictured below.

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Chesterfield’s Superior Wellness supports Mental Health Awareness Week

Chesterfield-based Superior Wellness has announced it is supporting the national Mental Health Awareness Week by helping to share the campaign and raise awareness.

The week, which is hosted by the Mental Health Foundation, is in its 22nd year and runs from 9-15 May.

This year, the theme for the week is ‘Loneliness’. Across the country, people will be reflecting on loneliness and how it impacts our mental health. Long-term loneliness is closely linked to mental health problems such as depression and anxiety.

Carol Claydon, Head of HR at Superior Wellness said: “We not only focus on physical health but mental health too.  I am a trained mental health champion and team members can speak to me any time.  Our culture is like one big family and we all support each other as one team.  We are also all based in the office and not at home which will help with those who may have struggled during the pandemic with loneliness.

“We do a huge amount at Superior Wellness as a team including a weekly team building activity, fitness classes and celebrating birthdays.  We even have a games room with pool tables and table tennis which team members use at lunch time or after work. We are very supportive as a team and ensure our work environment is a positive and happy place to be.”

Mark Rowland Chief Executive of the Mental Health Foundation said:

“We hope this year’s theme of loneliness will strike a chord with many of us who felt lonely and struggled throughout the Covid pandemic.

“Millions of us experience loneliness from time to time. We know that some people are at higher risk of experiencing loneliness and the evidence shows the longer we feel lonely, the more we are at risk of mental health problems.

“Loneliness deserves more attention and we’re calling on everyone who has struggled as a result of being lonely to share their experiences. We must work together – as individuals, as a society and through government policy – to reduce loneliness and prevent mental health problems by investing in welcoming, social spaces and new community initiatives.”

Some of the ways people can participate in Mental Health Awareness Week:

  • During Mental Health Awareness Week use the hashtag #IveBeenThere to share experiences of loneliness to support others and give the campaign momentum.
  • Sign up to walk, run or job as part of our 80 Miles in May challenge and share your photos using #80MilesinMay and #MentalHealthAwarenessWeek.

For more information about this year’s Mental Health Awareness Week visit mentalhealth.org.uk/mhaw or join the conversation on social media using #IveBeenThere and #MentalHealthAwarenessWeek

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Superior Wellness confirmed finalists at the EMEA 2022 Inspiring Workplace Awards

The team at Chesterfield’s Superior Wellness say they’re ‘delighted’ to be announced as finalists for the 2022 EMEA Inspiring Workplace Awards.

The awards recognise forward-thinking and people-first organisations. Originally, called The Employee Engagement Awards, they have since evolved into Inspiring Workplaces.

Wellness is at the forefront of everything that Superior Wellness do, and this is followed through to partners, suppliers and the internal team. The family culture that has been built at Superior Wellness is something they are incredibly proud of. The focus is to create a positive working environment where the team feel inspired to come to work every single day.

Carol Claydon, Head of HR said, “I am absolutely thrilled that Superior Wellness has been recognised as a finalist in the Inspiring Workplace Awards. We understand that if there is a positive working environment, our team will enjoy coming to work and in return feel happier.”

“I have played a key role in implementing new policies and resources to improve wellbeing for the team. We really are like one big family here and I feel very lucky to be part of it.”

The Inspiring Workplaces Group recently announced its first ever Top 50 Inspiring Workplaces across EMEA. The order of the Top 50 will be announced at the Gala Dinner held at the Kia Oval in London on May 24, 2022.

Founder of Inspiring Workplaces, Matt Manners said, “We have been recognising organisations and the inspirational people within them for over eight years now. This year, we wanted to evolve the awards to represent the way the world of work is evolving too.

“Congratulations to all the finalists. We can’t wait to share these stories and promote the inspirational work you are doing day-in-day-out.”

The company would like to wish its fellow finalists and nominees the best of luck when the winners are announced.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 190 organisations across Chesterfield and North Derbyshire.

 

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Director of Chesterfield hot tub company shortlisted for prestigious entrepreneur award

Rob Carlin, Managing Director at Superior Wellness, has been recognised as an inspiring and influential entrepreneur by organisers of the Great British Business Awards 2022.

Superior Wellness leads the market as the world’s fastest growing hot tub manufacturer, creating premium, high quality products focused on improving your health and well-being.

Managing Director of the award-winning, Chesterfield-based hot tub company, Rob Carlin (34), has recently been shortlisted for a prestigious entrepreneur award at the 2022 Great British Business & Community awards.

This recognition comes at a time where Superior Wellness is experiencing a monumental level of growth. The company has recently doubled in headcount, relocated headquarters and opened an impressive 10,000 sq. ft training facility and hot tub showroom in Chesterfield.

The Superior Wellness journey began in 2011. At the age of 23, Rob decided he wanted to import and sell hot tubs. Having zero knowledge of the hot tub industry he researched the products and discovered a gap in the market for entry level products to be retailed online.

Fast forward 10 years and Superior Wellness are now the fastest-growing hot tub and swim spa distributor in the world, with a strong presence in the UK, Europe and now America too.

The organisers of this year’s Great British Business & Community awards ceremony received over 1600 nominations and 92 entries in the Male Entrepreneur of the Year category alone.

Rob Carlin, Managing Director, said: “I am incredibly grateful that the team nominated me for this prestigious award. To have been shortlisted alongside many other influential and inspiring leaders is something I feel very humbled by.

“I am very proud of everything we have achieved at Superior Wellness. Not only am I lucky to have such a supportive team, but also an incredibly supportive partner network too. This recognition is an accolade to all those who have supported and continue to support the Superior Wellness journey.

“I look forward to seeing the results on the 7 April and would like to extend my congratulations and well wishes to all the other deserving shortlisted nominees.”

Award winners for the categories will be announced on 7 April 2022. It is expected that over 350 business people will attend the awards ceremony at the Hilton Hotel, Reading.

To view the full list, click here.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Brand new hot tub showroom opening in Chesterfield

Chesterfield-based Superior Wellness is continuing to grow its presence in the town with the launch of a brand new hot tub showroom on Friday 4 March, located at its headquarters in Broombank Park, Chesterfield.

The brand new hot tub showroom is guaranteed to offer an immersive experience for customers, with up to 40 hot tubs and a swim spa on display. Six of hot tubs on display will be readily available to test before purchasing.

Superior Wellness, the world’s fastest growing hot tub manufacturer, moved into its new headquarters in March 2021. In April 2021 the renovation of the new 10,000 sq. ft showroom space began. The showroom is expected to be one of the largest hot tub showrooms in the UK.

The official reopening of the showroom to the public is taking place on Friday 4 March – Sunday 6 March.

Jamie Smith, Head of Retail said: “We are delighted to officially reopen our showroom doors to the public again from Friday 4 March. To celebrate the launch, we are going to be running an in-store only offer.

“All hot tubs will be discounted by £500 and accessories by 20% for one weekend only. We will also be offering customers a complimentary glass of fizz upon arrival as well as the chance to wet test a range of our hot tubs before purchasing. It’s going to be a great weekend and we can’t wait to welcome customers back.”

The brand new, purpose built showroom will feature a wide range of hot tubs, swim spas, a testing area and so much more. The Superior Wellness partner network and retail customers will be able to view a range of products from brands such as Platinum Spas, Thermals Spas, Be Well and much more. In total, the showroom will hold up to 40 hot tubs and 1 swim spa.

A testing area will be available, including a swim spa and a selection of hot tubs with varying layouts and sizes. This will offer an immersive experience for customers, showcasing the many benefits of a hot tub. There will be two changing rooms with shower facilities for customers to access before and after testing the products.

To offer further inspiration for customers and partners, the showroom will host a variety of hot tub and outdoor living accessories, from filters, chemicals, gazebos, outdoor furniture and so much more.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Superior Wellness adds two new brands to its growing portfolio

Chesterfield’s Superior Wellness has announced the launch of two new brands for 2022, both welcomed extensions to its growing brand portfolio.

The two new brands, AquaSolus and Fiji Spas, will offer improved choice, innovation and exceptional designs.

AquaSolus is Superior Wellness’ most high-end product offering in its ten-year history. The new hot tubs from this range will be marketed to prospective partners looking to expand their product offering.

Superior Wellness, the world’s fastest growing hot tub manufacturer, currently offers a wide range of hot tubs and swim spas from leading brands including Platinum Spas, Be Well, Thermals Spas and California Spas.

The two new brands were recently soft launched at SPATEX: The Pool, Spa & Wellness Show 2022. Superior Wellness proudly showcased a variety of hot tubs at the show. Six of the models displayed were completely new to the market for 2022.

AquaSolus

AquaSolus, meaning ‘health through water’ in Latin, is the essence of what users will experience with this range. The hot tubs have been developed with wellness and hydrotherapy at the forefront, offering the most premium hot tub range from the Superior Wellness portfolio yet.

The range encompasses various well sculptured models, from all seater models to models with one lounger. There are six hot tubs in total, all which are named after famous lakes from across globe.

The moulds and placements of jets have been carefully crafted to offer a world-class hydrotherapy experience. AquaSolus will help Superior Wellness and its global partner network attract a completely new target market.

Fiji Spas

Fiji Spas, the new Canadian built hot tub range from Superior Wellness, brings together quality engineering alongside industry leading materials and experienced manufacturing.

The hot tubs have been carefully designed with the end user in mind offering a selection of family orientated hot tubs that incorporate a range of benefits to suit all customer requirements. Fiji Spas encompasses various well sculptured models, from a compact single lounger to a 3-hydrotherapy pump social seater.

Graham Message, Business Development Manager at Superior Wellness, said: “It was a fantastic opportunity to launch the new brands at SPATEX this year. This was our first return since the 2020 show, and it was fantastic to return with such a strong presence.

“The response we received from prospect partners was incredibly positive. We are excited about the latest additions to our brand portfolio and are confident that both AquaSolus and Fiji Spas will offer customers across the globe improved choice and exceptional hydrotherapy.

“We welcome any new partners who are interested in partnering with Superior Wellness to reach out to us. There has never been a more exciting time to be part of the journey.”

In addition to the new brands, Platinum Spas, the long-standing flagship brand by Superior Wellness, has also launched three new hot tubs for 2022. The Marseille, Monaco and Mykonos are the latest additions to the Platinum Spas premium range. The Monaco hot tub was proudly displayed on the Superior Wellness stand at SPATEX 2022.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Chesterfield’s Superior Wellness announces partnership with Canadian firm

Chesterfield based Superior Wellness has announced an official partnership with Canadian based SpaBerry Hot Tubs owned by VisionWerx Inc. to bring their SpaBerry brand to the world.

Starting in 2022 with expansion into the UK and Europe providing direct delivery of SpaBerry hot tubs to customers’ homes through SpaBerry’s unique online marketing platform.

SpaBerry has recently announced the opening of a new North American Distribution Centre located in Calgary, Alberta Canada. The partnership makes this new Distribution Centre a reality with Superior Wellness’ ability to mass manufacture and ship tens of thousands of SpaBerrys globally every year. Superior Wellness will be manufacturing and distributing SpaBerry hot tubs across the UK and Europe.

Jeff Knight, President at SpaBerry said: “In the 30 plus years I have spent in the industry I have never met or worked with a better group than Superior Wellness. Their company culture and dedication to the end user customer, their ability to build in mass quantity while keeping quality at the forefront, has made them a perfect fit for SpaBerry.”

Customers throughout the world have gone to online purchasing at unprecedented rates with 16.1% of global retail purchases happening online. Experts say that by the end of 2024 that 24% of all retail purchasing globally will happen online, amounting to a quarter of all retail purchases.

SpaBerry’s unique approach to online marketing through video/chat/text/email communications’ algorithms and the power of the Superior Wellness team at mass manufacturing capabilities, along with their organisational strengths of distribution and service makes the partnership a perfect fit. SpaBerry’s new Global Sales & Marketing Centre, a state-of-the-art Global Multilingual Internet Sales Centre, designed to operate 24 hours a day and 365 days a year is opening February 2022.

Rob Carlin, Managing Director, Superior Wellness said: “We are delighted to announce this global partnership with SpaBerry. The hot tubs are already in production and we are excited about the first customers receiving them.”

Gareth Ward, Sales Director, Superior Wellness said: “SpaBerry is a great product and we know that customers in the UK and Europe will love it. The partnership is a perfect fit as we are both focused on ensuring quality is at the forefront particularly when we are producing large quantities.”

Jeff Knight at SpaBerry said: “We believe in the culture and the drive that has been established at Superior Wellness and are extremely proud that our global expansion efforts have the support of their team.”

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Hot Tub Award Success for Superior Wellness

Chesterfield based Superior Wellness were successful in winning four awards at the prestigious UK Pool and Spa awards, held on 13 December 2021 in Birmingham.

The first accolade was for International Team of the Year – the team has doubled in size in the last 12 months and between them can speak six different languages. International sales account for 13% of total sales vs 3% the prior year highlighting the sheer success and growth. The team are focusing on further expansion in Europe as well as the USA, Canada, Australia and New Zealand. The After Sales and Logistics team have also created new roles to support international customers including a French speaking customer service advisor.

The second award was for Best Marketing Initiative – awarded for the Channel 5 documentary ‘Hot Tub Brits – More Bubbles Please!’ which featured Superior Wellness. The marketing team also received a Gold Award for the Superior Wellness rebrand, the 10-year anniversary campaign and the partnership with Fibromyalgia Action UK. Sarah Elphick, Head of Marketing said: “The team have transformed the marketing during the last 12 months and continue to take it to the next level. I am very proud of what we have achieved so far and excited about 2022.”

The third award was for Spa Supplier of the Year; over the past year the partner network has grown to over 200 partners. Gareth Ward, Sales Director said: “It has been an incredible year for our business and industry as a whole and we are delighted that our efforts and dedication has been recognised with this award win. A huge thank to all our partners and suppliers for their continued support.”

And last but certainly not least the evening ended with Rob Carlin, Managing Director winning the prestigious Special Achievement Award. The award marked the 10-year anniversary of Superior Wellness.

Rob Carlin said: “It has been an incredibly special year for Superior Wellness, which is why the Special Achievement Award is so fitting in this particular year. We moved into our new 130,000 sq ft head office and warehouse in March. The move coincided with the ten-year anniversary on 28 April; which was a huge milestone for the whole team.

“It is a great honour for us all to end the year with the award success, the team have been working hard all year and it’s great to see that all of their hard work has been recognised. I am extremely proud of the whole team.”

Superior Wellness also received a Gold Award for the following categories:
• UK Team of the Year
• Spa Product of the Year – Thermals Spas Hydro hot tub
• Spa Product of the Year – Platinum Spas Onyx 2021 hot tub
• Energy Efficiency Eco Award – Platinum Premium Shield
• Energy Efficiency Eco Award – Superior Wellness Head Office
• Above Ground Hot Tub Project of the Year – the Bowen Home Project

Showcasing the best examples of spa and home wellness design from across the country, the UK Pool & Spa Awards celebrated it eleventh anniversary with featured projects and products.

Winners across 30 categories were announced during the prestigious awards.

The entrants were awarded gold, silver or bronze standard in the competition covering both home and public pool and spa facilities in a contest that attracted on-line votes and votes from judges, before being scrutinised by an independent jury.

More information on the awards, including a full list of winners, can be found at www.ukpoolandspaawards.co.uk

The awards ceremony took place on Monday 13 December at the Vox, Resorts World, Birmingham.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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